Discover folk - the CRM for people-powered businesses
Pipeliner CRM and HighLevel are two platforms designed to improve customer relationship management, each catering to different business needs. Pipeliner CRM emphasizes sales pipeline visualization and automation, providing tools to track opportunities and streamline workflows for sales-focused teams. HighLevel, on the other hand, specializes in digital marketing automation and client management, making it a popular choice for agencies. In this blog post, we’ll compare their key features to help you decide which platform fits your needs—or if folk might provide a more balanced alternative with user-friendly contact management and customization options.
What is Pipeliner CRM?
Pipeliner is an AI-powered sales CRM designed for small, mid-sized, and enterprise organizations, focusing on simplicity and scalability. It offers a visual approach to sales management, allowing teams to track pipelines, forecast outcomes, and automate workflows. Key features include customizable user interfaces, sales automation, and Voyager AI Gen for data-driven insights. With tools to visualize sales processes and enhance collaboration, Pipeliner aims to streamline sales activities while adapting to the needs of diverse industries and team sizes.
Key features of Pipeliner CRM
- Sales force automation: Automates routine sales tasks, helping teams focus on selling while ensuring consistency across workflows.
- Key account management: Provides tools to manage and track relationships with high-value clients, ensuring personalized attention and strategy.
- Communications and activities tracking: Logs and organizes all interactions, calls, and emails, providing a centralized view of customer communication.
- Reporting engine: Offers customizable reports and dashboards to deliver insights into sales performance and team productivity.
- Process and workflow automation: Automates repetitive workflows, such as task assignments and approvals, to improve efficiency and reduce manual effort.
What is HighLevel?
HighLevel is a comprehensive platform designed to streamline digital marketing efforts for agencies and businesses. It offers features such as lead capture, automated booking, customer nurturing, and membership site creation. The platform provides tools to help agencies build their digital marketing engine, automate workflows, and drive business growth. It also includes a white-label option for agencies.
Key features of HighLevel
- Lead capture tools: HighLevel provides customizable forms, surveys, and landing pages to help businesses effectively capture and manage leads.
- Automated workflows: Automate tasks like follow-ups, appointment scheduling, and reminders, saving time and ensuring consistent communication.
- Customer nurturing tools: Engage with leads through email campaigns, text messages, and automated drip sequences to convert them into loyal customers.
- Membership site creation: Build and manage membership sites directly within the platform, offering valuable resources or courses to clients.
- White-label platform: Agencies can fully brand HighLevel as their own, delivering a seamless experience to their clients.
Pipeliner CRM vs. HighLevel: Feature Comparison
Let's break down the key features of two CRM software solutions and take a closer look at their sales automation, email marketing tools, and contact management.
1. Sales Pipeline Management
Pipeliner CRM’s pipeline feature offers a visual interface to track sales opportunities through different stages. The drag-and-drop functionality allows you to move deals across stages, providing an overview of your sales progress. It supports multiple pipelines to accommodate different sales workflows, with integrated tools like automation and reporting to assist with task management and deal prioritization.
HighLevel CRM’s sales pipeline management feature enables businesses to create pipelines tailored to their sales processes. It provides tools to track leads, monitor deal progress, and view opportunities through a dashboard. This feature is designed to help organize sales workflows and provide visibility into the sales cycle.
2. Ease of use
Pipeliner CRM is designed with user-friendliness in mind, featuring an intuitive interface that simplifies navigation and task management. HighLevel CRM, while offering a range of features, may require a steeper learning curve due to its extensive customization options, making it potentially more complex for new users.
3. Contact enrichment
Pipeliner CRM offers contact enrichment through its Auto Profiling integration, which adds data with high accuracy probability without overwriting existing fields. This feature is an add-on activated via the Pipeliner Automation Hub, offering selective enrichment. HighLevel CRM does not prominently feature built-in contact enrichment tools.
4. Outreach
Pipeliner CRM provides basic outreach with mass email capabilities, focusing on supporting sales processes. It allows email customization and tracks metrics like open rates. HighLevel CRM offers more comprehensive outreach tools, including email campaigns, text messaging, and automated sequences, though these require time to configure for optimal use.
5. Automation
Pipeliner CRM's automation streamlines sales tasks like email follow-ups and task assignments, with additional integration options through the Automation Hub. HighLevel CRM offers robust automation for lead follow-ups and communications, though setting up complex workflows may demand more time and configuration.
6. Integration
Pipeliner CRM integrates with over 50 popular applications, such as Google Suite and Microsoft Suite, enhancing productivity and workflow efficiency. HighLevel CRM also supports various integrations, but specific details on the range and depth of these integrations are less emphasized.
7. Artificial Intelligence
Pipeliner CRM incorporates AI via Voyager AI Gen, providing data-driven sales insights and recommendations. This AI feature focuses on enhancing sales decision-making and prioritizing tasks. HighLevel CRM doesn't highlight AI integration, concentrating more on manual configuration and automation rather than AI-driven decision-making.
Price and plans comparison
Let's take a closer look at the price and plans of both Pipeliner CRM and HighLevel.
Pipeliner CRM prices
Pipeliner CRM has a few plans for you to choose from depending on the range of features you're after.
- Starter: Starts from $65/seat/month.
- Business: Starts from $85/seat/month.
- Enterprise: Starts from $115/seat/month.
- Unlimited: Starts from $150/seat/month.
HighLevel prices
High Level only has two price tiers for you to choose from depending on the features you're after, and number of sub-accounts.
- Starter: $97/seat/month.
- Unlimited: $297/seat/month.
Introducing folk CRM: the best alternative to Pipeliner CRM and HighLevel
Looking for an affordable alternative? Check out folk. A multi-award-winning CRM platform known for its simple, plug-and-play setup. folk is highly versatile, designed to support teams across sales, marketing, recruitment, and more with its customizable features. Built to grow with your business, it’s suitable for solopreneurs, small to mid-size teams, and even large enterprises.
Key features
- Contact management: Bring all your contacts together from different platforms effortlessly, importing from social media platforms like LinkedIn, Instagram, and X, as well as email services such as Gmail and Outlook.
- Sales pipeline dashboard: Track your entire sales cycle and leads with a customizable pipeline dashboard, available in both Kanban board and list views to suit your workflow.
- Notes and reminders: Add notes directly to a contact’s profile in Folk and access them anytime, anywhere. Set reminders to stay on top of follow-ups and never miss important tasks.
- Ease of use and customization: Effortlessly customize the pipelines, dashboards, automation, email sequences, so that you can use it across your sales cycle and pipeline management – and other business functions such as recruitment, marketing, and more.
- Social media integration: Import people and companies from LinkedIn, Sales Navigator, Instagram, and X within a click thanks to folk’s Google Chrome extension.
- Contact sync from Gmail and Outlook: Full email sync enabling users to manage all communications directly from the CRM.
- Find email addresses in a click: Contact enrichment powered by Apollo, and Dropcontact so you can fill in missing data points with 1-click.
- Email sequences: Send email sequences with reminders if your leads don’t reply to your first emails. It includes an AI integration allowing you to personalize email at scale.
Price and plans
folk has a 14-day free trial. After that, there are affordable monthly or annual subscription plans. The annual subscription plan is as follows.
- Standard: $20 per user, per month.
- Premium: $40 per user, per month.
- Custom: Starts from $80 per user, per month.
Pipeliner CRM vs. HighLevel: What's the verdict?
It's clear how both Pipeliner CRM and HighLevel offer robust solutions tailored to different business needs. Pipeliner stands out with its visual sales management and AI-driven insights, ideal for organizations focusing on sales process optimization. HIghLevel excels in digital marketing automation, making it a strong choice for agencies seeking comprehensive marketing tools. However, for companies that need a more personalized approach to relationship management, folk provides a flexible alternative to these traditional CRM options, blending ease of use with customization. Try folk today, free
Discover folk - the CRM for people-powered businesses