folk is the best alternative
to Hubspot for CRM
Hubspot is great for managing transactions,
folk is better for managing contacts and relationships
Interact with contacts,
not deals
folk's contact page is purpose-built for managing contacts, including reminders, comments, interactions and company details
A contact page on folk
folk offers a clear, purpose-built contact page
A contact page on Hubspot
Hubspot offer a complex and unclear view of a contact
Manage relationships,
not databases
Contacts are enriched, deduplicated, and made more actionable with relationship insights
A contact list on folk
folk lists relationships
A contact list on Hubspot
Hubspot provides a list of isolated data points
Build pipelines for people,
not opportunities
folk pipeline helps visualize people & companies while Hubspot only helps visualize deals
A pipeline on folk
folk pipeline
A pipeline on Hubspot
Hubspot pipeline
Keep track of your relationship, not your notes
folk automatically synchronizes interactions and contacts in real time
A contact page on folk
folk automatically imports all your interactions with your contact's details
A contact page on Hubspot
Hubspot is all manual when it comes to updating a contact
Reach out to your contacts in bulk with folk
Send bulk messages to a group of contacts, personalize individual messages, and collaborate on emails with your team
Sending an email from folk
folk lets you send ultra-personalized emails in bulk (mail merge)
Sending an email from Hubspot
Email builder on Hubspot
Enrich contacts in one-click,
no need to connect an API
While you can do it in one click on folk, it requires integrating external tools on Hubspot
Enrichment on folk
folk enrichment
Enrichment on Hubspot
Hubspot enrichment
The folkX Chrome extension works on all platforms
Use the folk chrome extension on LinkedIn, Twitter, Gmail, Sales Navigator, or any other platform while Hubspot only works on Gmail
Importing contact with folk
folk chrome extension works everywhere
Importing contact with Hubspot
Hubspot chrome extension only works on Gmail
What is HubSpot, and why do teams use it for contacts?
HubSpot is an all in one marketing, sales, and service platform. Teams use it to capture leads, run campaigns, and track deals. It is powerful, but contact management often sits inside a broader suite that can feel complex for small and mid size teams.
Why switch from an all in one suite to a focused CRM for contacts?
A focused CRM keeps the workflow simple. You get clean contact and company records, enrichment, deduplication, reminders, activity timelines, and reporting so relationships move forward without extra configuration or unused modules.
Why folk CRM is the best alternative to Hubspot?
folk focuses on the essentials that make relationships grow. One click capture, enrichment, simple shared pipelines, and built in outreach live in a clean interface. Teams replace complexity with a workspace that is easy to adopt and scale.
How is folk CRM different from HubSpot for managing contacts?
folk is contact centric. It offers dedicated people and company views, shared pipelines, tasks and reminders, team comments in context, and a continuous timeline that connects emails and updates to the same record. The result is a faster day to day rhythm for lean teams.
Can I run outreach and sequences directly in folk?
Yes. You can send personalized bulk emails and sequences, collaborate on drafts with teammates, and choose the sender without exporting data or leaving your CRM.