Attio vs Breakcold

In the market for a CRM solution? Attio and Breakcold stand out as prominent platforms, each offering distinct features to enhance customer engagement and streamline business operations. While both aim to boost sales growth, they cater to varying business needs. This article provides a comprehensive comparison of their key features, pricing, and benefits, assisting you in determining the most suitable CRM for your organization. Additionally, we'll explore folk as a potential alternative, offering unique advantages for businesses seeking an effective CRM solution.

What is Attio?

Attio is a customizable platform designed for flexibility in managing customer relationships and workflows. It allows users to create tailored pipelines, manage customer data, and track interactions within an intuitive interface.

Key features of Attio

• Customizable pipelines: Attio allows users to fully customize sales pipelines, creating deal stages that match specific business processes.
• Contact and company management: It centralizes contact and company data, automatically tracking emails, notes, and tasks for a comprehensive view of interactions.
• Workflow automation: Users can automate tasks such as data entry and follow-ups based on specific triggers, improving efficiency.
• Task manager and reminders: Built-in tools help users stay on top of tasks and follow-ups, ensuring important activities are not missed.
  

What is Breakcold?

Breakcold is a sales tool with a strong focus on social selling. It combines traditional CRM features like email campaigns and sales pipeline management with specific capabilities designed to enhance engagement with prospects.

Key features of Breakcold

• Social media integration: Breakcold integrates seamlessly with platforms like LinkedIn and Twitter, enabling users to interact with prospects without switching tabs.
• Curated feeds: You can create personalized feeds of B2B contacts, helping sales teams stay engaged with leads by following their updates across various channels​.
• Unified email inbox: Centralizes all email conversations from different domains, streamlining communication with prospects and improving organization.
• Sales pipeline management: A visual pipeline allows you to manage and track deals through different stages, enhancing the overall sales process.

Attio vs. Breakcold: Feature Comparison

Let's break down the key features of two CRM software solutions and take a closer look at their sales automation, email marketing tools, and contact management.

1. Sales pipeline management

Attio's pipeline management system is highly customizable, allowing users to create tailored stages that reflect their specific sales processes. The system supports a Kanban-style view for visualizing deal progression and includes automation triggers at each stage to enhance productivity. On the other hand, Breakcold’s pipeline management feature provides a visual representation of the sales process, allowing users to track deals through different stages. This helps teams stay organized, monitor the progress of their sales efforts, and identify bottlenecks in the pipeline.

2. Ease of use

Attio offers a user-friendly interface with intuitive navigation, making it easy for teams to manage contacts and workflows efficiently. Breakcold also provides a straightforward user experience, but some users find its interface slightly less intuitive compared to Attio, especially when managing complex outreach campaigns.

3. Contact enrichment

Attio automatically enriches people and company records with useful data points like logos and profile pictures, enhancing the quality of information available to users for better decision-making. Breakcold includes a form of contact enrichment through its social media integrations, allowing users to gather additional insights and interact with prospects across platforms like LinkedIn.

4. Outreach

Attio has an Outreach integration that allows users to trigger responses to email sequences and send messages directly from the platform, while Breakcold's outreach feature supports automated cold outreach campaigns across email and LinkedIn, with multichannel capabilities and built-in email tracking.

5. Automation

Attio's automation feature streamlines workflows by automating tasks like data entry and follow-ups, improving efficiency. Breakcold also offers automation, allowing users to set up automated email sequences and multichannel campaigns, reducing manual workload.

6. Integration

Attio provides robust integration capabilities, connecting seamlessly with various tools to enhance CRM functionalities. Breakcold also supports integrations, though users may find fewer options compared to Attio, potentially limiting connectivity with other platforms.

7. Artificial Intelligence

Attio CRM integrates AI to automate complex tasks such as classifying unstructured data and qualifying leads, enhancing efficiency. Breakcold does not appear to have an AI integration, which may limit advanced automation capabilities.

Price and plans comparison

Let's take a closer look at the price and plans of both Attio and Breakcold.

Attio prices

Attio has a free plan limited to three seats per month. After that, an annual subscription is as follows.

• Plus: $34/seat/month.
• Pro: $69/seat/month.
• Enterprise: $119/seat/month.

Breakcold prices

Breakcold's annual subscription plan is as follows.

• CRM Essentials: $17.40/seat/month.
• CRM Pro: $35.40/seat/month.

Introducing folk CRM: the best alternative to Attio and Breakcold

Looking for an affordable alternative? We recommend folk. A multiple award-winning CRM platform loved for its easy-to-use, plug-and-play CRM system.

Key features

• Ease of use and customization: Easily customize the pipelines, dashboards, automation, email sequences, so that you can use it across your sales cycle and pipeline management – and other business functions such as recruitment, marketing, and more.
• Social media integration: Import people and companies from LinkedIn, Sales Navigator, Instagram, and X within a click thanks to folk’s Google Chrome extension.
• Contact sync from Gmail and Outlook: Full email sync enabling users to manage all communications directly from the CRM.
• Find email addresses in a click: Contact enrichment powered by Apollo, and Dropcontact so you can fill in missing data points with 1-click.
• Email sequences: Send email sequences with reminders if your leads don’t reply to your first emails. It includes an AI integration allowing you to personalize email at scale.
• Notes and reminders: Attach notes directly onto a contact's profile in folk, and access these on the go. And assign reminders so you know when to follow-up.

Price and plans

folk has a 14-day free trial. After that, there are affordable monthly or annual subscription plans. The annual subscription plan is as follows.

• Standard: $20 per user, per month.
• Premium: $40 per user, per month.
• Custom: Starts from $80 per user, per month.

Attio vs. Breakcold: What's the verdict?

When comparing Attio and Breakcold, both CRMs provide robust features tailored for different business needs. Attio excels with its customizable pipelines and workflow automation, making it ideal for businesses seeking flexibility. Breakcold, on the other hand, offers strong social media integration and email sequences, perfect for teams focused on outreach. However, for companies that need a more personalized approach to relationship management, folk provides a flexible alternative to these traditional CRM options, blending ease of use with customization. Try folk today, free