Kommo CRM for WhatsApp Review: Features, alternatives, and more

Kommo CRM is a sales-focused CRM designed for businesses that rely on messaging apps to manage customer relationships. One of its standout features is its deep integration with WhatsApp, allowing sales teams to communicate with leads and customers directly from the CRM.

In this blog post, we'll explore:

• How Kommo CRM enhances WhatsApp messaging, 
• Its key features, pricing,
• Alternatives and more.

Quick overview of Kommo CRM

Kommo CRM is built for sales-driven businesses, offering automation, pipeline management, and AI-powered chatbots. With its WhatsApp integration, businesses can:

• Send and receive messages directly within the CRM
• Automate conversations using AI chatbots
• Track conversations across multiple team members
• Maintain a centralized customer database

How Kommo CRM integrates with WhatsApp

Kommo CRM offers a comprehensive integration with WhatsApp, allowing businesses to:

• Centralize Communication: Manage all customer interactions from various channels, including WhatsApp, within a unified inbox. This ensures that messages are organized and easily accessible.
• Automate Responses: Utilize AI-powered chatbots to handle initial inquiries, provide instant replies, and qualify leads before human intervention.
• Enhance Team Collaboration: Multiple team members can access and respond to WhatsApp messages, ensuring consistent and efficient customer service.

However, while Kommo’s WhatsApp functionality is strong, it does require a WhatsApp Business API connection, which may not be ideal for smaller teams looking for a plug-and-play solution.

Who is Kommo CRM for?

Kommo CRM is ideal for businesses that rely on messaging platforms to close deals. Kommo is built primarily for sales teams and service-based businesses that rely on messaging apps to convert leads. It’s particularly well-suited for:

• E-commerce brands that handle a high volume of customer inquiries via WhatsApp.
• Real estate agents and service providers who need quick, direct communication with leads.
• Small and medium-sized businesses (SMBs) looking for a CRM that simplifies messaging.
• Sales teams that want automation features to speed up responses and improve efficiency.

Key features of Kommo CRM

• Unified Inbox: Consolidate messages from WhatsApp, social media, email, and other platforms into a single interface, simplifying communication management. 
• AI-Powered Chatbots: Deploy chatbots to automate routine interactions, answer frequently asked questions, and engage leads around the clock. 
• Visual Sales Pipeline: Track and manage deals through customizable stages, providing clear visibility into the sales process.
• Broadcast Messaging: Send targeted promotional messages to segmented audiences on WhatsApp, enhancing marketing efforts.
• Multi-User Collaboration: Enable teams to collaborate on customer interactions, assign conversations, and ensure cohesive communication.

Pros of Kommo CRM

• Seamless WhatsApp experience without needing third-party integrations.
• Automation tools help speed up responses and improve lead nurturing.
• Shared inbox allows teams to manage customer interactions together.

Cons of Kommo CRM

• Requires WhatsApp Business API, which can be complex for smaller teams.
• Sales-focused design may not be ideal for businesses looking for broader CRM functionality.
• Pricing is higher than some competitors, with WhatsApp integration available only on premium plans.

Kommo CRM review

Kommo CRM positions itself as a WhatsApp-centric sales CRM, allowing teams to manage leads, automate responses, and track conversations within a structured pipeline. But how intuitive is its interface, and does it offer enough flexibility for businesses beyond sales-focused teams?

User experience and interface

Kommo CRM offers a modern, visually structured dashboard with a clear focus on messaging. The interface is designed to keep WhatsApp conversations and lead management in one place, making it easy for teams to track interactions without switching between platforms.

• The layout is pipeline-based, allowing businesses to move leads through different sales stages.
• WhatsApp messages appear directly within the CRM, creating a centralized hub for communication.
• Customization options are available, but users may find a learning curve when setting up automations and workflows.

Workflow automation

Kommo CRM provides AI-powered chatbots and automation tools to improve lead response times and reduce manual effort.

• Automated WhatsApp messages can be triggered by customer actions, such as inquiries or form submissions.
• Chatbots help qualify leads, answering common questions before a salesperson steps in.
• Pre-set workflows allow teams to schedule follow-ups and reminders based on deal progress.

While these features enhance sales efficiency, setting up automation requires some technical understanding, which might be challenging for non-technical users.

Integration capabilities

Kommo CRM integrates with various third-party tools, including payment processors, email services, and other communication channels.

• WhatsApp Business API is required, which means businesses must apply for API access.
• Additional integrations are available for platforms like Facebook Messenger, Instagram, and Telegram.
• API access allows for customized workflows, but this may require developer support.

Pricing and plans

Kommo CRM offers tiered pricing, with WhatsApp integration available on higher plans. Pricing varies depending on the number of users and additional automation features.

Kommo CRM offers three subscription tiers, each designed to cater to different business needs:

• Base Plan: Priced at $15 per user/month. Includes essential CRM features like the unified inbox, multiple sales pipelines, and basic automation tools.
• Advanced Plan: At $25 per user/month, this plan adds enhanced automation, AI-powered Salesbot, and increased data limits.
• Enterprise Plan: For $45 per user/month, it offers the full suite of features, including advanced analytics, expanded data capacities, and premium support.

Alternatives to Kommo CRM

1. folk

folk is like the sales assistant your team never had. Their CRM is simple, integrated, and proactive. The tool of choice for over 3000+ award-winning service businesses around the world. folk does the busy work for you, so you can focus on building real relationships.

Key features of folk

• Capture contacts: Import leads from LinkedIn, Instagram, and X using folkX extension
• Sales research: Find emails in 1 click, identify a lead’s strongest connection, and import data from your prospect’s website with AI
• Personal outreach, at scale: Schedule emails and automate sequences
• 6,000+ Integrations: Connect your emails, calendar, social platforms, and thousands of other tools
• AI follow-ups: Know the best leads to follow-up with based on your past conversations using AI

2. Pipedrive

Pipedrive is a sales-oriented CRM known for its strong pipeline management features. However, it requires third-party integrations for WhatsApp connectivity.

Key Features

• Visual Sales Pipeline: Offers a clear, visual representation of your sales process, allowing easy tracking and management of deals through customizable stages.
• Contact and Deal Management: Centralizes customer data and communication history, enabling efficient tracking of interactions and scheduling of activities.
• Sales Automation: Automates repetitive tasks, such as email follow-ups and activity assignments, to enhance productivity.‍
• Email Integration: Integrates seamlessly with email systems, allowing users to send, receive, and track emails within the CRM platform.

3. HubSpot

HubSpot is a comprehensive platform offering a wide range of marketing, sales, and service tools. WhatsApp integration is possible through marketplace apps.

Key features

• Contact Management: Maintains a centralized database of contacts with detailed interaction history, accessible to all team members.
• Email Marketing: Enables the creation, sending, and analysis of email campaigns to engage with prospects and customers.
• Lead Management: Tracks and nurtures leads throughout the sales funnel, enhancing conversion rates.
• Sales Pipeline Management: Provides tools to monitor deals, forecast revenue, and manage sales activities effectively.

Conclusion

Kommo CRM is a good fit for businesses that rely on WhatsApp as a primary communication channel. Its built-in integration, AI-powered chatbots, and automation tools make it easy to engage with leads and manage customer interactions without switching platforms. However, Kommo is heavily sales-focused, which may not suit businesses looking for a more balanced CRM with flexible contact management. It also requires WhatsApp Business API access, which adds extra setup steps and may not be ideal for smaller teams. For those who want a more adaptable CRM that simplifies messaging while offering strong relationship management, folk provides a compelling alternative. Try folk today.

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