Streak vs Nutshell

Streak and Nutshell are two CRM platforms designed for small to mid-sized businesses, each offering a unique approach to customer relationship management. Streak integrates directly into Gmail, making it ideal for teams looking to manage pipelines and contacts within their inbox. Nutshell, on the other hand, provides an all-in-one CRM with built-in email marketing and sales automation, offering a more comprehensive solution for managing both customer relationships and outreach. In this blog post, we’ll examine their key features to help you determine which CRM best fits your needs. Or, if folk might just provide a more flexible alternative with user-friendly contact management and customization options.

What is Streak?

Streak is a customer relationship management (CRM) tool that integrates directly with Gmail, allowing users to manage their sales pipeline and customer interactions from within their email inbox. Designed to simplify CRM tasks, Streak offers features such as email tracking, mail merge, task management, and pipeline visualization, all seamlessly embedded in Gmail’s interface.

Key features of Streak

• Email tracking: Streak’s email tracking feature allows users to see when and if their emails are opened, providing basic insights into recipient engagement.
• Snippets: The snippets feature enables users to create reusable templates for frequently used email content, which helps to streamline communication.
• Link tracking: Streak's link tracking monitors whether recipients click on links within emails, offering data on engagement with specific content.
• Contacts: Streak's contact management feature organizes and tracks communications with individual contacts, directly within Gmail.
• Deep Google Workspace integration: Streak is integrated with Google Workspace, allowing users to manage emails, tasks, and pipelines within the Gmail interface.
  

What is Nutshell?

Nutshell is an all-in-one CRM specifically designed to help B2B teams close more deals. It combines contact management, pipeline tracking, and email marketing tools to support every stage of the sales process, from lead generation to deal closure. With features like customizable pipelines, activity tracking, and seamless integration options, Nutshell also enables sales teams to stay organized, collaborate, and drive results—all within a user-friendly platform tailored for B2B needs.

Key features of Nutshell

• Contact management: Centralizes customer information and tracks communication history to keep teams organized and informed.
• Pipeline management: Customizable sales pipelines to track leads and deals through every stage of the sales process.
• Email marketing: Built-in email campaign tools that enable targeted outreach and engagement with prospects and customers.
• Activity tracking: Logs all interactions, including calls, emails, and meetings, allowing teams to stay on top of follow-ups and engagement.
• Reporting and analytics: Provides insights into sales performance, forecasting, and team activity, helping to make data-driven decisions.

Streak vs. Nutshell: Feature Comparison

Let's breakdown the key features of two CRM software solutions and take a closer look at their sales automation, email marketing tools, and contact management.

1. Sales pipeline management

Streak CRM's pipeline management feature is deeply integrated with Gmail, allowing users to track, organize, and manage sales processes directly from their inbox. The system uses a visual layout, similar to a spreadsheet with automation features. Nutshell’s pipeline management feature provides tools for basic sales acitvities such as tracking leads and deals through different stages using various views, including board, list, map, and chart views. The pipeline is customizable, allowing users to organize and prioritize leads according to their workflow needs. Nutshell's pipeline tools aim to support sales teams in managing and visualizing their sales process without unnecessary complexity.

2. Ease of use

Streak CRM's integration within Gmail makes it highly intuitive for users familiar with Google's ecosystem, offering a seamless experience without leaving the inbox. Nutshell provides a straightforward user interface designed for quick adoption, making it accessible for teams new to CRM systems.

3. Contact enrichment

Streak CRM's contact enrichment feature automatically enhances contact records by extracting relevant information from email interactions, populating fields with details like company logos, profile pictures, and social media links. Nutshell’s contact enrichment feature is focused on minimizing manual data entry by allowing users to import contacts, emails, and calendar events from various sources.

4. Outreach

Streak CRM's outreach solution focuses on email communication within Gmail, allowing personalized mass emails, tracking opens and replies, and setting automated follow-ups. Nutshell offers built-in email marketing and automation, enabling targeted outreach and follow-up sequences with basic tracking and engagement metrics.

5. Automation

Streak CRM automates tasks within Gmail, such as email tracking and pipeline updates, with actions triggered by pipeline changes. Nutshell automates sales and marketing tasks like follow-up emails and pipeline progression, also offering email marketing automation for drip campaigns and customer engagement.

6. Integration

Streak CRM integrates deeply with Google Workspace, including Gmail and Google Calendar, and uses Zapier for broader application access. Nutshell offers integrations with a range of popular tools to enhance its functionality and streamline workflows. It connects with major productivity platforms like Google Workspace, Microsoft 365, and Slack, allowing users to manage emails, calendars, and team communication within their existing tools.

7. Artificial Intelligence

Streak CRM lacks native AI features, focusing on essential Gmail functionalities, but allows third-party AI tool integration for enhanced capabilities. Nutshell’s AI integration offers timeline summarization, aiding in quickly sorting through historical records by summarizing past interactions.

Price and plans comparison

Let's take a closer look at the price and plans of both Streak and Nutshell.

Streak prices

Streak is available on a monthly or annual subscription plan. Streak’s annual price plan is as follows.

• Pro: Starts from $49 per user, per month.
• Pro +: Starts from $69 per user, per month.
• Enterprise: Starts from $129 per user, per month.

Nutshell  prices

Nutshell offers several feature-rich plans tailored to different goals and team sizes.

• Foundation: $16 per user, per month.
• Pro: $42 per user, per month.
• Power AI: $52 per user, per month.
• Enterprise: $67 per user, per month.

Introducing folk CRM: the best alternative to Streak and Nutshell

Looking for an affordable alternative? We recommend folk. A multiple award-winning CRM platform loved for its easy-to-use, plug-and-play CRM system. Through its highly customizable platform, folk can support multiple business functions including sales, marketing, recruitment, investment relations and more.

Key features

• Contact management: Bring all your contacts into one place seamlessly, from social media platforms such as LinkedIn, Instagram and X to multiple inboxes including Gmail and Outlook.
• Notes and reminders: Attach notes directly to a contact's profile in folk, and access them on the go. And assign reminders so you know exactly when to follow-up.
• Sales pipeline dashboard: Manage your entire sales cycle and leads with a highly customizable sales pipeline dashboard that can be used in Kanban-board view or listicle.
• Ease of use and customization: Easily customize the pipelines, dashboards, automation, email sequences, so that you can use it across your sales cycle and pipeline management – and other business functions such as recruitment, marketing, and more.
• Social media integration: Import people and companies from LinkedIn, Sales Navigator, Instagram, and X within a click thanks to folk’s Google Chrome extension.
• Contact sync from Gmail and Outlook: Full email sync enabling users to manage all communications directly from the CRM.
• Find email addresses in a click: Contact enrichment powered by Apollo, and Dropcontact so you can fill in missing data points with 1-click.
• Email sequences: Send email sequences with reminders if your leads don’t reply to your first emails. It includes an AI integration allowing you to personalize email at scale.

Price and plans

folk has a 14-day free trial. After that, there are affordable monthly or annual subscription plans. The annual subscription plan is as follows.

• Standard: $20 per user, per month.
• Premium: $40 per user, per month.
• Custom: Starts from $80 per user, per month.

Streak vs. Nutshell: What's the Verdict?

When it comes to choosing a CRM, it's clear that both Streak and Nutshell offer robust features tailored to different business needs. Streak's seamless integration with Gmail makes it ideal for teams already using Google Workspace, while Nutshell's all-in-one platform is well-suited for B2B sales teams. However, for companies seeking a more personalized approach with flexible customization, folk emerges as a compelling alternative. It combines ease of use with powerful features like social media integration and email sequences, making it a versatile choice for diverse business functions. Try folk today, free.