Salesforce vs Breakcold

When choosing a CRM platform, Salesforce and Breakcold stand out as popular options. Each offering distinct features tailored to different business needs. Salesforce is known for its comprehensive suite designed for large enterprises, while Breakcold caters to smaller teams seeking streamlined solutions. In this blog post, we'll explore their key features, pricing, and benefits. Providing a detailed comparison to help you determine which CRM aligns best with your organization's goals. Additionally, we'll explore folk as an alternative option, known for its user-friendly interface and flexibility.

What is Salesforce?

Salesforce is a robust CRM platform for large enterprises, offering tools for sales, marketing, service, and analytics, with extensive scalability.

Key features of Salesforce

• Comprehensive ecosystem: A unified platform offering CRM, marketing automation, customer service, and custom app development, suitable for the varied needs of large enterprises.
• Customization and scalability: Salesforce is highly customizable and scalable, allowing large organizations to tailor the platform to complex workflows and manage significant growth.
• Artificial intelligence (AI) integration: Salesforce Einstein offers AI-driven analytics and automation, providing insights that help large businesses optimize their strategies.
• Extensive integration capabilities: With Salesforce's AppExchange, large companies can integrate the platform with a wide range of third-party applications, ensuring seamless operation across different business systems.
• Enterprise-grade security and compliance: Salesforce provides robust security measures and compliance features, critical for large organizations handling sensitive customer data.
  

What is Breakcold?

Breakcold is a sales tool with a strong focus on social selling. It combines traditional CRM features like email campaigns and sales pipeline management with specific capabilities designed to enhance engagement with prospects.

Key features of Breakcold:

• Social media integration: Breakcold integrates seamlessly with platforms like LinkedIn and Twitter, enabling users to interact with prospects without switching tabs.
• Curated feeds: You can create personalized feeds of B2B contacts, helping sales teams stay engaged with leads by following their updates across various channels​.
• Unified email inbox: Centralizes all email conversations from different domains, streamlining communication with prospects and improving organization.
• Sales pipeline management: A visual pipeline allows you to manage and track deals through different stages, enhancing the overall sales process.

Salesforce vs. Breakcold: Feature Comparison

Let's break down the key features of two CRM software solutions and take a closer look at their sales automation, email marketing tools, and contact management.

1. Sales pipeline management

Both platforms offer robust tools for managing sales pipelines. Although, Salesforce's emphasis on AI-driven insights might appeal to larger teams looking for advanced analytics, while Breakcold's straightforward visual interface could be more suitable for small to medium-sized businesses seeking simplicity and clarity in their sales processes.
Salesforce's pipeline management feature, known as Pipeline Inspection, provides a comprehensive view of sales opportunities by consolidating key metrics, deal changes, and AI-powered insights into a single interface. This allows sales teams to gain a holistic understanding of their sales activities and make data-driven decisions. On the other hand, Breakcold’s pipeline management feature offers a visual representation of the sales process, enabling users to track deals through different stages. This visual approach helps teams stay organized, monitor the progress of their sales efforts, and quickly identify any bottlenecks in the pipeline.

2. Ease of use

Salesforce is known for its comprehensive features, which can lead to a steeper learning curve, but offers extensive training resources. Breakcold, on the other hand, focuses on user-friendliness with a simpler interface, making it more accessible for small teams and startups seeking quick adoption.

3. Contact enrichment

Salesforce's contact enrichment feature leverages tools such as the Data Cloud to automatically enhance and update contact records in real time, drawing from verified data sources like LinkedIn and InsideView to provide real-time updates. Breakcold includes a form of contact enrichment through its social media integrations, allowing users to gather additional insights and interact with prospects across platforms like LinkedIn.

4. Outreach

Salesforce's outreach solution is powered by its AI capabilities, particularly through the integration of Einstein AI and their Outreach list that allows users to see cross-sales paths and leads they need to engage with. Breakcold's outreach feature allows users to run automated cold outreach campaigns across multiple channels, including email and LinkedIn. However, some users have noted limitations in sequencing contacts on lower-tier plans.

5. Automation

Salesforce offers robust automation features designed to streamline business processes, including workflow rules, flow builders, approval processes, and AI automation through Einstein AI. Breakcold offers automation features that streamline manual data entry and cold outreach, allowing users to set up automated email sequences and multichannel campaigns.

6. Integration

Salesforce integrates with a wide range of third-party applications through its AppExchange marketplace, allowing users to connect tools for marketing automation, customer service, analytics, project management, and finance. Popular integrations include platforms like Slack for team collaboration and Mailchimp for email marketing. Breakcold integrates with a standard range of tools to enhance workflow efficiency, including platforms like LinkedIn, Twitter, Zapier, Calendly, Mailchimp, and Google Meet.

7. Artificial intelligence

Salesforce CRM integrates AI through its Einstein platform, which enhances decision-making by providing predictive analytics, intelligent recommendations, and automated insights. It helps automate tasks such as lead scoring, opportunity forecasting, and data entry, while also offering natural language processing for customer sentiment analysis. Breakcold does not appear to have an AI integration.

Price and plans comparison

Let's take a closer look at the price and plans of both Salesforce and Breakcold.

Salesforce prices

• Starter suite: $25/user/month provides basic CRM features for small businesses
• Pro suite: $80/user/month includes advanced tools for growing businesses
• Enterprise plan: $165/user/month offers extensive customization and automation for large companies
• Unlimited plan: $330/user/month provides comprehensive features for large enterprises
• Einstein 1 Sales: $500/user/month provides AI-driven insights and advanced features for large enterprises

Breakcold prices

• CRM Essentials: $29/seat/month.
• CRM Pro: $59/seat/month.

Introducing folk CRM: the best alternative to Salesforce and Breakcold

Looking for an affordable alternative? We recommend folk. There is a reason why folk is a multiple award-winning CRM platform loved for its easy-to-use, plug-and-play CRM system.

Key features

• Ease of use and customization: Easily customize the pipelines, dashboards, automation, email sequences, so that you can use it across your sales cycle and pipeline management – and other business functions such as recruitment, marketing, and more.
• Social media integration: Import people and companies from LinkedIn, Sales Navigator, Instagram, and X within a click thanks to folk’s Google Chrome extension.
• Contact sync from Gmail and Outlook: Full email sync enabling users to manage all communications directly from the CRM.
• Find email addresses in a click: Contact enrichment powered by Apollo, and Dropcontact so you can fill in missing data points with 1-click.
• Email sequences: Send email sequences with reminders if your leads don’t reply to your first emails. It includes an AI integration allowing you to personalize email at scale.
• Notes and reminders: Attach notes directly onto a contact's profile in folk, and access these on the go using folk's app. And assign reminders to yourself or a colleague so you know exactly when to follow-up.

Price and plans

folk has a 14-day free trial. After that, there are affordable monthly or annual subscription plans. The annual subscription plan is as follows.

• Standard: $20 per user, per month.
• Premium: $40 per user, per month.
• Custom: Starts from $80 per user, per month.

Salesforce vs. Breakcold: What's the verdict?

When comparing Salesforce and Breakcold, each offers unique strengths tailored to different business needs. Salesforce excels with its comprehensive ecosystem and scalability for large enterprises, while Breakcold provides a more affordable and accessible solution for smaller teams. However, for companies seeking a personalized approach to relationship management, folk emerges as a compelling alternative. With its ease of use, customization, and social media integration, folk blends flexibility with powerful features, making it a standout choice for businesses aiming to streamline their CRM processes. Try folk today, free.