Nimble vs Nutshell

Nimble and Nutshell are two CRM platforms tailored for small to mid-sized businesses, each offering unique tools for managing customer relationships. Nimble emphasizes social media integration and contact enrichment, making it well-suited for teams focused on relationship-building and personalized outreach. Nutshell, on the other hand, combines CRM with email marketing and sales automation, providing an all-in-one solution for managing contacts and nurturing leads. In this blog post, we’ll compare their key features to help you decide which CRM is the best fit. Or, if folk might offer an even more balanced alternative with user-friendly contact management and customization options.

What is Nimble?

Nimble is a relationship-focused CRM designed to help businesses manage contacts, track interactions, and streamline communication. Nimble can work from your Outlook or Gmail inbox, social and web.

Key features of Nimble

• Contact management: Nimble consolidates contact details from various sources, including email and social media, into unified profiles, making it easier to track communication.
• Social listening and engagement: The platform integrates with social media channels, enabling users to monitor conversations, engage with leads, and stay updated on contacts' social activity.
• Email tracking: Nimble provides email tracking tools to monitor when emails are opened and links are clicked, helping users gauge engagement with outreach efforts.
• Pipeline management: Users can manage sales pipelines with customizable deal stages, allowing teams to track opportunities and monitor deal progression.
• Task and activity management: Nimble includes task tracking and reminders, helping users stay organized with follow-ups, meetings, and to-do lists associated with contacts or deals.
  

What is Nutshell?

Nutshell is an all-in-one CRM specifically designed to help B2B teams close more deals. It combines contact management, pipeline tracking, and email marketing tools to support every stage of the sales process, from lead generation to deal closure. With features like customizable pipelines, activity tracking, and seamless integration options, Nutshell NAME enables sales teams to stay organized, collaborate, and drive results—all within a user-friendly platform tailored for B2B needs.

Key features of Nutshell

• Contact management: Centralizes customer information and tracks communication history to keep teams organized and informed.
• Pipeline management: Customizable sales pipelines to track leads and deals through every stage of the sales process.
• Email marketing: Built-in email campaign tools that enable targeted outreach and engagement with prospects and customers.
• Activity tracking: Logs all interactions, including calls, emails, and meetings, allowing teams to stay on top of follow-ups and engagement.
• Reporting and analytics: Provides insights into sales performance, forecasting, and team activity, helping to make data-driven decisions.

Nimble vs. Nutshell: Feature Comparison

Let's break down the key features of two CRM software solutions and take a closer look at their sales automation, email marketing tools, and contact management.

1. Sales pipeline management

Nimble CRM offers a pipeline dashboard for tracking sales opportunities through customizable deal stages, providing a visual overview of where deals stand within the sales process. This dashboard allows users to create and move deals through each stage, set expected close dates, and update deal values, ensuring a streamlined approach to managing sales progress.
Nutshell's pipeline management feature provides tools for tracking leads and deals through various stages with multiple views, including board, list, map, and chart views. The pipeline is highly customizable, allowing users to organize and prioritize leads according to their workflow needs. Additional features like hot lead identification and customizable lead cards enhance visibility into deal statuses and priorities. Nutshell's pipeline tools aim to support sales teams in managing and visualizing their sales process without unnecessary complexity, offering a flexible and comprehensive solution for sales pipeline management.

2. Ease of use

Nimble is known for its intuitive interface that simplifies CRM management, making it accessible for users of all skill levels. Nutshell, on the other hand, offers a straightforward design with a focus on ease of navigation and minimal learning curve, catering to small to medium-sized businesses.

3. Contact enrichment

Nimble CRM’s contact enrichment feature automatically gathers additional information on contacts from various public sources, including social media profiles. By integrating with social networks, Nimble also enables users to view recent social activity, providing additional context for outreach and relationship management.

4. Outreach

Nimble CRM’s outreach feature enables users to manage individual and group email communications, track engagement, and personalize messaging based on contact profiles. It includes email tracking to monitor opens and clicks, allowing users to gauge the effectiveness of their outreach efforts. Nutshell’s outreach feature includes built-in email marketing and automation capabilities, allowing users to create and send email campaigns directly within the platform. This feature enables teams to manage targeted outreach and follow-up sequences as part of their sales process, providing basic email tracking and engagement metrics to assess campaign effectiveness.

5. Automation

Nimble CRM's automation features are basic. Used mostly to streamline tasks like data enrichment and follow-up reminders, helping users keep track of interactions and due dates without extensive manual input. Nutshell’s automation features are focused on streamlining basic sales and marketing tasks. Its automation tools support activities like sending follow-up emails, managing task reminders, and progressing deals through pipeline stages. Nutshell also offers email marketing automation.

6. Integration

Nimble connects with productivity tools like Mailchimp, QuickBooks, and Zapier, enabling users to automate data flow and enhance functionality through third-party applications. Nutshell offers integrations with a range of popular tools to enhance its functionality and streamline workflows. It connects with major productivity platforms like Google Workspace, Microsoft 365, and Slack, allowing users to manage emails, calendars, and team communication within their existing tools.

7. Artificial Intelligence

Nimble CRM incorporates AI-powered sales intelligence to enhance prospecting and lead enrichment. Using AI, Nimble gathers detailed information from multiple sources to create enriched contact profiles, helping users gain insights into leads and prospects. Nutshell’s AI integration offers several tools to enhance team productivity and streamline workflows. Key AI-driven features include timeline summarization, which helps users quickly sort through historical records by summarizing past interactions and activities.

Price and plans comparison

Let's take a closer look at the price and plans of both Nimble and Nutshell.

Nimble prices

Nimble provides both a monthly and annual subscription plan. With only one tier for each subscription type.

• Annual: $24.90/user/month.
• Monthly: $29.90/user/month.

Nutshell  prices

Nutshell offers several feature-rich plans tailored to different goals and team sizes.

• Foundation: $16 per user, per month.
• Pro: $42 per user, per month.
• Power AI: $52 per user, per month.
• Enterprise: $67 per user, per month.

Introducing folk CRM: the best alternative to Nimble and Nutshell

Looking for an affordable alternative? We recommend folk. A multiple award-winning CRM platform loved for its easy-to-use, plug-and-play CRM system. folk can support your team as it scales from a solopreneur to small to mid-size team and enterprise level. Thanks to its highly customizable dashboards, you can use folk for multiple business functions including sales, marketing, recruitment, investment and more.

Key features

• Contact management: Bring all your contacts into one place seamlessly, from social media platforms such as LinkedIn, Instagram and X to multiple inboxes including Gmail and Outlook.
• Notes and reminders: Attach notes directly to a contact's profile in folk, and access them on the go. And assign reminders so you know exactly when to follow-up.
• Sales pipeline dashboard: Manage your entire sales cycle and leads with a highly customizable sales pipeline dashboard that can be used in Kanban-board view or listicle.
• Ease of use and customization: Easily customize the pipelines, dashboards, automation, email sequences, so that you can use it across your sales cycle and pipeline management – and other business functions such as recruitment, marketing, and more.
• Social media integration: Import people and companies from LinkedIn, Sales Navigator, Instagram, and X within a click thanks to folk’s Google Chrome extension.
• Contact sync from Gmail and Outlook: Full email sync enabling users to manage all communications directly from the CRM.
• Find email addresses in a click: Contact enrichment powered by Apollo, and Dropcontact so you can fill in missing data points with 1-click.
• Email sequences: Send email sequences with reminders if your leads don’t reply to your first emails. It includes an AI integration allowing you to personalize email at scale.

Price and plans

folk has a 14-day free trial. After that, there are affordable monthly or annual subscription plans. The annual subscription plan is as follows.

• Standard: $20 per user, per month.
• Premium: $40 per user, per month.
• Custom: Starts from $80 per user, per month.

Nimble vs. Nutshell: What's the Verdict?

When comparing Nimble and Nutshell, it's apparent that both CRM platforms offer robust features tailored to different business needs. Nimble excels with its social media integration and email tracking, making it ideal for businesses focusing on relationship management. On the other hand, Nutshell provides a comprehensive suite for B2B sales teams, with strong pipeline and email marketing capabilities. However, for companies seeking a more personalized and flexible approach, folk emerges as a compelling alternative. It combines ease of use with customization, making it the best choice for those looking to streamline their CRM experience. Try folk today, free