Capsule CRM vs Nutshell

Capsule CRM and Nutshell are two CRM solutions designed with simplicity and usability in mind, each catering to small to mid-sized businesses. Capsule CRM offers streamlined contact and task management, along with sales pipeline tracking, making it ideal for businesses looking for an organized, straightforward approach to relationship management. Nutshell, by contrast, combines CRM with email marketing and automation tools, providing a more integrated solution for sales and marketing. In this blog post, we’ll explore their key features to help you decide which CRM fits your needs best—or if folk might offer an even better alternative by blending ease of use with a flexible CRM.

What is Capsule CRM?

Capsule CRM is a user-friendly customer relationship management platform designed for small and medium-sized businesses. It offers a clean, intuitive interface that helps users manage customer relationships, track sales pipelines, and organize tasks and communications efficiently.

Key features of Capsule CRM

• Sales Pipeline: Capsule CRM provides a sales pipeline feature that helps users track opportunities and manage leads through various stages of the sales process.
• Key Integrations: Capsule integrates with popular tools like Google Workspace, Xero, and Mailchimp, enabling users to connect external applications for a more streamlined workflow.
• Task Management: The task management feature allows users to create, assign, and track tasks related to contacts, sales, or projects within the CRM.
• Task Reminders: Capsule CRM offers task reminders to help users stay on top of deadlines and follow-ups by sending notifications when tasks are due.
  

What is Nutshell?

Nutshell is an all-in-one CRM specifically designed to help B2B teams close more deals. It combines contact management, pipeline tracking, and email marketing tools to support every stage of the sales process, from lead generation to deal closure.

Key features of Nutshell

• Contact management: Centralizes customer information and tracks communication history to keep teams organized and informed.
• Pipeline management: Customizable sales pipelines to track leads and deals through every stage of the sales process.
• Email marketing: Built-in email campaign tools that enable targeted outreach and engagement with prospects and customers.
• Activity tracking: Logs all interactions, including calls, emails, and meetings, allowing teams to stay on top of follow-ups and engagement.
• Reporting and analytics: Provides insights into sales performance, forecasting, and team activity, helping to make data-driven decisions.

Capsule CRM vs. Nutshell: Feature Comparison

Let's break down the key features of two CRM software solutions and take a closer look at their sales automation, email marketing tools, and contact management.

1. Sales pipeline management

Capsule CRM's pipeline management feature offers a user-friendly approach to tracking sales opportunities through various stages. You can view the sales pipeline as a list, kanban, or dashboard. This flexibility allows sales teams to choose the view that best suits their workflow, enhancing their ability to manage deals effectively.

In contrast, Nutshell’s pipeline management provides tools for tracking leads and deals through different stages using various views, including board, list, map, and chart views. The pipeline is customizable, allowing users to organize and prioritize leads according to their workflow needs. Additional features like hot lead identification and customizable lead cards support visibility into deal statuses and priorities. Nutshell's pipeline tools aim to support sales teams in managing and visualizing their sales process without unnecessary complexity.

2. Ease of use

Capsule CRM is designed with a user-friendly interface, making it easy for teams to navigate and manage customer relationships efficiently. Nutshell also prioritizes usability, offering an intuitive design that supports seamless navigation and quick access to essential features, ensuring that users can focus on sales activities without technical hurdles.

3. Contact enrichment

Capsule CRM's contact enrichment feature automatically enhances contact and company records by pulling in relevant data, such as job titles, email addresses, LinkedIn profiles, and company information. However, it is only available on specific premium plans. Nutshell’s Contact Enrichment feature is focused on minimizing manual data entry by allowing users to import contacts, emails, and calendar events from various sources.

4. Outreach

Capsule CRM's outreach solution focuses on simplifying email marketing and automating follow-ups through integration with its email tool, Transpond. This allows users to schedule and automate email campaigns to streamline outreach efforts. Nutshell’s outreach feature includes built-in email marketing and automation capabilities, allowing users to create and send email campaigns directly within the platform, with basic email tracking and engagement metrics.

5. Automation

Capsule CRM offers automation features that help streamline sales and customer relationship processes, including automating repetitive tasks like follow-ups and data updates. Nutshell’s automation tools support activities like sending follow-up emails, managing task reminders, and progressing deals through pipeline stages, with additional email marketing automation for drip campaigns.

6. Integration

Capsule CRM integrates with a variety of popular third-party applications, including productivity tools like Google Workspace and Microsoft 365 for email and calendar synchronization. It also connects with accounting software such as Xero. Similarly, Nutshell offers integrations with a range of popular tools to enhance its functionality and streamline workflows. It connects with major productivity platforms like Google Workspace, Microsoft 365, and Slack, allowing users to manage emails, calendars, and team communication within their existing tools.

7. Artificial Intelligence

Capsule CRM has limited AI integrations compared to more advanced platforms, focusing primarily on enhancing efficiency through basic automation. Nutshell’s AI integration offers several tools to enhance team productivity, including timeline summarization to quickly sort through historical records by summarizing past interactions and activities.

Price and plans comparison

Let's take a closer look at the price and plans of both Capsule CRM and Nutshell.

Capsule CRM prices

Capsule has five price plans to choose from, depending on the features you're after and workflow automation needs.

• Starter plan: Starts from $18 per user, per month.
• Growth plan: Starts from $36 per user, per month.
• Advanced plan: Starts from $54 per user, per month.
• Ultimate plan: Starts from $72 per user, per month.

Nutshell  prices

Nutshell offers several price plans available either as a monthly or annual option. The following is their annual subscription plan.

• Foundation: $16 per user, per month.
• Pro: $42 per user, per month.
• Power AI: $52 per user, per month.
• Enterprise: $67 per user, per month.

Introducing folk CRM: the best alternative to Capsule CRM and Nutshell

Looking for an affordable alternative? We recommend folk. A multiple award-winning CRM platform loved for its easy-to-use, plug-and-play CRM system. folk can support multiple business functions including sales, marketing, recruitment and more.

Key features

• Contact management: Bring all your contacts into one place seamlessly, from social media platforms such as LinkedIn, Instagram and X to multiple inboxes including Gmail and Outlook.
• Notes and reminders: Attach notes directly to a contact's profile in folk, and access them on the go. And assign reminders so you know exactly when to follow-up.
• Sales pipeline dashboard: Manage your entire sales cycle and leads with a highly customizable sales pipeline dashboard that can be used in Kanban-board view or listicle.
• Ease of use and customization: Easily customize the pipelines, dashboards, automation, email sequences, so that you can use it across your sales cycle and pipeline management – and other business functions such as recruitment, marketing, and more.
• Social media integration: Import people and companies from LinkedIn, Sales Navigator, Instagram, and X within a click thanks to folk’s Google Chrome extension.
• Contact sync from Gmail and Outlook: Full email sync enabling users to manage all communications directly from the CRM.
• Find email addresses in a click: Contact enrichment powered by Apollo, and Dropcontact so you can fill in missing data points with 1-click.
• Email sequences: Send email sequences with reminders if your leads don’t reply to your first emails. It includes an AI integration allowing you to personalize email at scale.

Price and plans

folk has a 14-day free trial. After that, there are affordable monthly or annual subscription plans. The annual subscription plan is as follows.

• Standard: $20 per user, per month.
• Premium: $40 per user, per month.
• Custom: Starts from $80 per user, per month.

Capsule CRM vs. Nutshell: What's the verdict?

It's clear that while both Capsule CRM and Nutshell offer robust features for managing customer relationships, the choice between them depends on your specific business needs. Capsule CRM shines with its intuitive interface and comprehensive task management, whereas Nutshell stands out with its detailed sales reporting and user role customization. However, for companies that need a more personalized approach to relationship management, folk provides a flexible alternative to these traditional CRM options, blending ease of use with customization. Try folk today, free.