Capsule CRM vs ActiveCampaign

Choosing the right CRM is crucial for optimizing customer interactions and boosting sales. Capsule CRM and ActiveCampaign are two popular options, each offering distinct features tailored to different business needs. Capsule CRM is known for its simplicity and efficiency in managing customer relationships, while ActiveCampaign excels in automation and customer engagement. In this blog post, we will compare their key features, pricing, and advantages. Additionally, we will explore folk which is a popular alternative.

What is Capsule CRM?

Capsule CRM is a user-friendly customer relationship management platform designed for small and medium-sized businesses. It offers a clean, intuitive interface that helps users manage customer relationships, track sales pipelines, and organize tasks and communications efficiently.

Key features of Capsule CRM

• Sales pipeline: Capsule CRM provides a sales pipeline feature that helps users track opportunities and manage leads through various stages of the sales process.
• Key integrations: Capsule integrates with popular tools like Google Workspace, Xero, and Mailchimp, enabling users to connect external applications for a more streamlined workflow.
• Task management: The task management feature allows users to create, assign, and track tasks related to contacts, sales, or projects within the CRM.
• Task reminders: Capsule CRM offers task reminders to help users stay on top of deadlines and follow-ups by sending notifications when tasks are due.
• Workflow automation: Workflow automation in Capsule CRM enables users to automate repetitive tasks and processes, such as email follow-ups or task assignments, to improve efficiency.
  

What is ActiveCampaign?

Active Campaign is a marketing automation platform designed to help businesses of all sizes manage customer interactions and drive growth through personalized and automated communication.

Key features of ActiveCampaign

• Email marketing: Create personalized email campaigns with drag-and-drop templates, advanced segmentation, and automated sequences to engage your audience effectively.
• Marketing automation: Automate workflows for email, SMS, and site messages, based on user behavior and custom triggers, enhancing customer engagement and retention.
• Sales automation: Integrates a CRM with automation tools to streamline the sales process, track leads, manage deals, and automate follow-ups.
• CRM feature: Sales focused CRM to track and manage processes using automation.

Capsule CRM vs. ActiveCampaign: Feature Comparison

Let's break down the key features of two CRM software solutions and take a closer look at their sales automation, email marketing tools, and contact management.

1. Sales pipeline management

Capsule CRM's pipeline management feature offers a user-friendly approach to tracking sales opportunities through various stages. You can view the sales pipeline as a list, kanban, or dashboard. Capsule CRM is designed for simplicity and ease of use, making it ideal for small to medium-sized businesses looking for straightforward sales tracking.
ActiveCampaign's sales pipeline management feature is integrated with its CRM, enabling businesses to streamline their sales processes. It allows users to visually manage deals through customizable pipelines, automate tasks like follow-ups, and track every stage of the sales journey. This integration provides a more robust solution for businesses that require a comprehensive CRM system with advanced automation capabilities. While Capsule CRM focuses on simplicity and ease of use, ActiveCampaign offers more advanced features for those who need a more integrated approach to managing their sales processes. Ultimately, the choice between Capsule CRM and ActiveCampaign will depend on your business's specific needs and the level of complexity you require in managing your sales pipeline

2. Ease of use

Capsule CRM is designed with simplicity in mind, offering a clean and intuitive interface that is easy to navigate, even for beginners. ActiveCampaign, while also user-friendly, may require a bit more time to master due to its extensive features and customization options.

3. Contact enrichment

Capsule CRM's contact enrichment feature automatically enhances contact and company records by pulling in relevant data, such as job titles, email addresses, LinkedIn profiles, and company information. However, it is only available on specific premium plans. ActiveCampaign does not appear to have a contact enrichment feature.

4. Outreach

Capsule CRM's outreach solution focuses on simplifying email marketing and automating follow-ups through integration with its email tool, Transpond. This allows users to schedule and automate email campaigns to streamline outreach efforts. ActiveCampaign’s outreach capabilities offer multi-channel communication, including email, SMS, and some social media tools, though the SMS functionality is basic.

5. Automation

Capsule CRM offers automation features that streamline sales processes and repetitive tasks like follow-ups. ActiveCampaign provides robust automation with a visual builder, enabling users to automate tasks such as sending emails and updating records based on triggers like contact behavior or pipeline changes.

6. Integration

Capsule CRM integrates with a variety of popular third-party applications, including productivity tools like Google Workspace and Microsoft 365 for email and calendar synchronization. It also connects with accounting software such as Xero. ActiveCampaign offers a wide range of integrations with over 900 third-party applications, allowing users to connect the platform with tools like Shopify, WordPress, Salesforce, and Google Analytics.

7. Artificial Intelligence

Capsule CRM has limited AI integrations, focusing on basic automation and efficiency. In contrast, ActiveCampaign integrates AI features to enhance email marketing and automation, offering predictive tools for optimal email sending times and content suggestions.

Price and plans comparison

Let's take a closer look at the price and plans of both Capsule CRM and ActiveCampaign.

Capsule CRM prices

A free trial of Capsule CRM is available, and when you're ready to upgrade Capsule's price and plans are as follows.

• Starter plan: Starts from $18 per user, per month.
• Growth plan: Starts from $36 per user, per month.
• Advanced plan: Starts from $54 per user, per month.
• Ultimate plan: Starts from $72 per user, per month.

ActiveCampaign prices

ActiveCampaign's price plans are based on the number of contacts you have. The following is based on a plan for 1,000 contacts.

• Starter: Starting from $15/month.
• Plus: Starting from $49/month.
• Pro: Starting from $79/month.
• Enterprise: Starting from $145/month.

Introducing folk CRM: the best alternative to Capsule CRM and ActiveCampaign

Looking for an affordable alternative? We recommend folk. A multiple award-winning CRM platform loved for its easy-to-use, plug-and-play CRM system.

Key features

• Ease of use and customization: Easily customize the pipelines, dashboards, automation, email sequences, so that you can use it across your sales cycle and pipeline management – and other business functions such as recruitment, marketing, and more.
• Social media integration: Import people and companies from LinkedIn, Sales Navigator, Instagram, and X within a click thanks to folk’s Google Chrome extension.
• Contact sync from Gmail and Outlook: Full email sync enabling users to manage all communications directly from the CRM.
• Find email addresses in a click: Contact enrichment powered by Apollo, and Dropcontact so you can fill in missing data points with 1-click.
• Email sequences: Send email sequences with reminders if your leads don’t reply to your first emails. It includes an AI integration allowing you to personalize email at scale.
• Notes and reminders: Attach notes directly to a contact's profile in folk, and access them on the go. And assign reminders so you know exactly when to follow-up.

Price and plans

folk has a 14-day free trial. After that, there are affordable monthly or annual subscription plans. The annual subscription plan is as follows.

• Standard: $20 per user, per month.
• Premium: $40 per user, per month.
• Custom: Starts from $80 per user, per month.

Capsule CRM vs. ActiveCampaign: What's the verdict?

Between Capsule CRM and ActiveCampaign, it's clear that both platforms offer unique strengths tailored to different business needs. Capsule CRM shines with its user-friendly interface and efficient sales pipeline management, ideal for small to medium-sized businesses. ActiveCampaign, on the other hand, excels in marketing automation and advanced email marketing capabilities. However, for companies seeking a more personalized approach to relationship management, folk provides a flexible alternative to these traditional CRM options, blending ease of use with customization. Try folk today, free