Breakcold vs Clay

Choosing the right CRM is crucial if you want to optimize your time and sales potentail. Breakcold and Clay are two popular platforms, each offering distinct features tailored to different business needs. Breakcold focuses on social selling with robust social media integration, while Clay emphasizes simplicity and contact enrichment. In this blog post, we will compare their key features, pricing, and benefits to help you determine which CRM aligns best with your organizational goals. We'll also explore folk as a flexible alternative, offering unique advantages with its all-in-one nature.

What is Breakcold?

Breakcold is a modern sales tool with a strong focus on social selling. It combines traditional CRM features like email campaigns and sales pipeline management with specific capabilities designed to enhance engagement with prospects.

Key features of Breakcold

• Social media integration: Breakcold integrates seamlessly with platforms like LinkedIn and Twitter, enabling users to interact with prospects without switching tabs.
• Curated feeds: You can create personalized feeds of B2B contacts, helping sales teams stay engaged with leads by following their updates across various channels​.
• Unified email inbox: Centralizes all email conversations from different domains, streamlining communication with prospects and improving organization.
• Sales pipeline management: A visual pipeline allows you to manage and track deals through different stages, enhancing the overall sales process.

What is Clay?

Clay is a customer relationship management tool designed to help users organize and manage contact information and interactions, with a focus on automation and contact enrichment.

Key features of Clay

• Contact management: The platform allows users to organize and manage contacts by consolidating information in one place. Users can add custom fields, notes, and tags to categorize and track interactions with each contact, making it easier to manage customer relationships.
• Automation: Clay CRM includes automation tools that handle repetitive tasks like contact updates and reminders, helping users streamline their communication and workflow processes.
• Search and filtering: The platform provides advanced search and filtering functionality, allowing users to segment their contact database based on various criteria such as engagement history, tags, or custom fields.
• Real-time updates: The platform provides real-time updates for contact records and tasks, ensuring that users have the latest information on their contacts and projects at all times.

Breakcold vs. Clay: Feature Comparison

Let's break down the key features of two CRM software solutions and take a closer look at their sales automation, email marketing tools, and contact management.

1. Sales pipeline management

Breakcold’s pipeline management feature provides a visual representation of the sales process, allowing users to track deals through different stages. This helps teams stay organized, monitor the progress of their sales efforts, and identify bottlenecks in the pipeline. Clay does not offer a dedicated pipeline management feature as part of its core functionality. While users can organize contacts and tasks, the platform lacks specific tools for tracking deals or leads through stages in a sales pipeline.

2. Easy of use

Both Breakcold and Clay offer user-friendly interfaces, but Breakcold's multichannel approach may require a slight learning curve for new users. Clay is also relatively easy to use, with its design similar to that of an advance address book.

3. Contact enrichment

Breakcold includes a form of contact enrichment through its social media integrations, allowing users to gather additional insights and interact with prospects across platforms like LinkedIn and Twitter. Similarly, Clay CRM also offers a contact enrichment feature that automatically gathers additional information about contacts from various sources, such as social media profiles, public databases, and professional networks. This feature helps users build more comprehensive profiles by pulling in data like job titles, company information, and social links.

4. Outreach

Breakcold's outreach feature allows users to run automated cold outreach campaigns across multiple channels, including email and LinkedIn. This multichannel capability enhances engagement with prospects, and its built-in email tracking helps users monitor the effectiveness of their campaigns. However, some users have noted limitations in sequencing contacts on lower-tier plans. Clay CRM does not have a dedicated outreach feature specifically designed for managing customer communication, such as email marketing or mass outreach. However, users can track interactions with contacts and set up tasks or reminders for individual follow-ups.

5. Automation

Breakcold offers automation features that streamline manual data entry and cold outreach, allowing users to set up automated email sequences and multichannel campaigns. Clay CRM includes automation features that allow users to streamline repetitive tasks, such as updating contact information, sending follow-up reminders, or managing workflow tasks. These automations can be set up to trigger actions based on certain conditions, such as time delays.

6. Integration

Both platforms provide integrations with popular tools, but Breakcold's focus on social media channels offers a unique advantage for social selling, while Clay's integrations emphasize CRM efficiency and workflow management.

7. Artificial Intelligence

Neither Breakcold nor Clay CRM currently offers dedicated AI integration, focusing instead on core CRM functionalities and user-friendly features.

Price and plans comparison

Let's take a closer look at the price and plans of both Breakcold and Clay.

Breakcold prices

Breakcold offers a monthly and annual subscription plan. Their annual subscription plan is as follows.

• CRM Essentials: $17.40/seat/month.
• CRM Pro: $35.40/seat/month.

Clay prices

Clay has a free plan for personal use, for up to 1,000 contacts. After that premium plans are as follows on an annual subscription.

• Pro: $10 per user, per month.
• Team: $40 per user, per month.
• Enterprise: Undisclosed.

Introducing folk CRM: the best alternative to Breakcold and Clay

Looking for an affordable alternative? We recommend folk. There is a reason why folk is a multiple award-winning CRM platform loved for its easy-to-use, plug-and-play CRM system.

Key features

• Ease of use and customization: Easily customize the pipelines, dashboards, automation, email sequences, so that you can use it across your sales cycle and pipeline management – and other business functions such as recruitment, marketing, and more.
• Social media integration: Import people and companies from LinkedIn, Sales Navigator, Instagram, and X within a click thanks to folk’s Google Chrome extension.
• Contact sync from Gmail and Outlook: Full email sync enabling users to manage all communications directly from the CRM.
• Find email addresses in a click: Contact enrichment powered by Apollo, and Dropcontact so you can fill in missing data points with 1-click.
• Email sequences: Send email sequences with reminders if your leads don’t reply to your first emails. It includes an AI integration allowing you to personalize email at scale.
• Notes and reminders: Attach notes directly to a contact's profile in folk, and access them on the go. And assign reminders so you know exactly when to follow-up.

Price and plans

folk has a 14-day free trial. After that, there are affordable monthly or annual subscription plans. The annual subscription plan is as follows.

• Standard: $20 per user, per month.
• Premium: $40 per user, per month.
• Custom: Starts from $80 per user, per month.

Breakcold vs. Clay: What's the Verdict?

When comparing Breakcold and Clay, it's clear that both CRM tools offer unique features catering to different needs. Breakcold excels in social selling with its seamless social media integration, while Clay stands out for its automation capabilities and real-time updates. However, for companies seeking a more personalized approach to relationship management, folk provides a flexible alternative to these traditional CRM options, blending ease of use with customization. Try folk today, free.