ActiveCampaign vs Nimble

Thinking about switching to a new CRM? ActiveCampaign and Nimble are prominent contenders in this space, each offering distinct features tailored to different business needs. ActiveCampaign excels in marketing automation and sales processes, while Nimble focuses on relationship management and social media integration. In this blog post, we'll compare these two platforms, and explore their key features, pricing, and benefits to help you determine the best fit for your team. We'll also introduce folk which is a popular alternative.

What is ActiveCampaign?

Active Campaign is a marketing automation platform designed to help businesses of all sizes manage customer interactions and drive growth through personalized and automated communication.

Key features of ActiveCampaign

• Email marketing: Create personalized email campaigns with drag-and-drop templates, advanced segmentation, and automated sequences to engage your audience effectively.
• Marketing automation: Automate workflows for email, SMS, and site messages, based on user behavior and custom triggers, enhancing customer engagement and retention.
• Sales automation: Integrates a CRM with automation tools to streamline the sales process, track leads, manage deals, and automate follow-ups.
• CRM feature: Sales focused CRM to track and manage processes using automation.
  

What is Nimble?

Nimble CRM is a relationship-focused CRM designed to help businesses manage contacts, track interactions, and streamline communication. Nimble can work from your Outlook or Gmail inbox, social and web.

Key features of Nimble

• Contact management: Nimble consolidates contact details from various sources, including email and social media, into unified profiles, making it easier to track communication.
• Social listening and engagement: The platform integrates with social media channels, enabling users to monitor conversations, engage with leads, and stay updated on contacts' social activity.
• Email tracking: Nimble provides email tracking tools to monitor when emails are opened and links are clicked, helping users gauge engagement with outreach efforts.
• Pipeline management: Users can manage sales pipelines with customizable deal stages, allowing teams to track opportunities and monitor deal progression.
• Task and activity management: Nimble includes task tracking and reminders, helping users stay organized with follow-ups, meetings, and to-do lists associated with contacts or deals.

ActiveCampaign vs. Nimble: Feature Comparison

Let's break down the key features of two CRM software solutions and take a closer look at their sales automation, email marketing tools, and contact management.

1. Sales pipeline management

ActiveCampaign's sales pipeline management feature is integrated with its CRM, enabling businesses to streamline their sales processes. It allows users to visually manage deals through customizable pipelines, automate tasks like follow-ups, and track every stage of the sales journey.
Nimble CRM includes a pipeline dashboard for tracking sales opportunities through customizable deal stages, providing a visual overview of where deals stand within the sales process. The dashboard allows users to create and move deals through each stage, set expected close dates, and update deal values.

2. Ease of use

ActiveCampaign offers a user-friendly interface with a visual automation builder, making it accessible for users of all skill levels. Nimble also provides a straightforward, intuitive design that focuses on simplicity, making it easy for teams to adopt and manage their CRM activities efficiently.

3. Contact enrichment

ActiveCampaign does not appear to have a contact enrichment feature. Nimble excels in contact enrichment by automatically gathering detailed information from various sources, creating comprehensive contact profiles that provide valuable insights into leads and prospects.

4. Outreach

ActiveCampaign’s outreach capabilities include email, SMS, and basic social media tools, allowing for segmented and personalized communication. Nimble CRM focuses on managing email communications with tracking features to monitor engagement, enhancing the effectiveness of outreach efforts through personalized messaging.

5. Automation

ActiveCampaign's robust automation features use a visual builder to create workflows for automating tasks like emails and follow-ups. Nimble CRM offers basic automation, primarily streamlining data enrichment and reminders to keep track of interactions without extensive manual input.

6. Integration

ActiveCampaign supports extensive integration with over 900 third-party applications, including Shopify, WordPress, Salesforce, and Google Analytics, offering flexibility in connecting with various tools. Nimble also connects with productivity tools like Mailchimp, QuickBooks, and Zapier, enabling users to automate data flow and enhance functionality through third-party applications.

7. Artificial Intelligence

ActiveCampaign enhances its platform with AI features like predictive sending and content optimization. Nimble CRM uses AI-powered sales intelligence for lead enrichment, gathering detailed information to create enriched contact profiles for better prospect insights.

Price and plans comparison

Let's take a closer look at the price and plans of both ActiveCampaign and Nimble.

ActiveCampaign prices

ActiveCampaign's price plans are based on the number of contacts you have. The following is based on a plan for 1,000 contacts.

• Starter: Starting from $15/month.
• Plus: Starting from $49/month.
• Pro: Starting from $79/month.
• Enterprise: Starting from $145/month.

Nimble prices

Nimble provides both a monthly and annual subscription plan. With only one tier for each subscription type.

• Annual: $24.90/user/month.
• Monthly: $29.90/user/month.

Introducing folk CRM: the best alternative to ActiveCampaign and Nimble

Looking for an affordable alternative? We recommend folk. A multiple award-winning CRM platform loved for its easy-to-use, plug-and-play CRM system. folk can support multiple business functions, including sales, marketing, recruitment, fundraising and more.

Key features

• Contact management: Bring all your contacts into one place seamlessly, from social media platforms such as LinkedIn, Instagram and X to multiple inboxes including Gmail and Outlook.
• Notes and reminders: Attach notes directly to a contact's profile in folk, and access them on the go. And assign reminders so you know exactly when to follow-up.
• Sales pipeline dashboard: Manage your entire sales cycle and leads with a highly customizable sales pipeline dashboard that can be used in Kanban-board view or listicle.
• Ease of use and customization: Easily customize the pipelines, dashboards, automation, email sequences, so that you can use it across your sales cycle and pipeline management – and other business functions such as recruitment, marketing, and more.
• Social media integration: Import people and companies from LinkedIn, Sales Navigator, Instagram, and X within a click thanks to folk’s Google Chrome extension.
• Contact sync from Gmail and Outlook: Full email sync enabling users to manage all communications directly from the CRM.
• Find email addresses in a click: Contact enrichment powered by Apollo, and Dropcontact so you can fill in missing data points with 1-click.
• Email sequences: Send email sequences with reminders if your leads don’t reply to your first emails. It includes an AI integration allowing you to personalize email at scale.

Price and plans

folk has a 14-day free trial. After that, there are affordable monthly or annual subscription plans. The annual subscription plan is as follows.

• Standard: $20 per user, per month.
• Premium: $40 per user, per month.
• Custom: Starts from $80 per user, per month.

ActiveCampaign vs. Nimble: What's the verdict?

In comparing ActiveCampaign and Nimble, both offer valuable CRM functionalities tailored to different business needs. ActiveCampaign excels in marketing automation and sales processes, while Nimble shines with its social integration and contact management. However, for companies that need a more personalized approach to relationship management, folk provides a flexible alternative to these traditional CRM options, blending ease of use with customization. Try folk today, free.