ActiveCampaign vs Monday CRM

In the market for a new CRM? ActiveCampaign and Monday CRM are two prominent options, each offering distinct features tailored to different organizational needs. ActiveCampaign excels in marketing automation and personalized customer interactions, while Monday CRM focuses on sales pipeline management and team collaboration. In this blog post we'll provide an in-depth comparison of these platforms, examining their capabilities, pricing, and benefits, to help you determine the best fit for your business. We'll also introduce folk which happens to be a popular alternative.

What is ActiveCampaign?

Active Campaign is a marketing automation platform designed to help businesses of all sizes manage customer interactions and drive growth through personalized and automated communication.

Key features of ActiveCampaign

• Email marketing: Create personalized email campaigns with drag-and-drop templates, advanced segmentation, and automated sequences to engage your audience effectively.
• Marketing automation: Automate workflows for email, SMS, and site messages, based on user behavior and custom triggers, enhancing customer engagement and retention.
• Sales automation: Integrates a CRM with automation tools to streamline the sales process, track leads, manage deals, and automate follow-ups.
• CRM feature: Sales focused CRM to track and manage processes using automation.

What is Monday CRM?

Monday CRM is a sales focussed customer relationship management platform built by the team behind Monday.com, designed to help sales teams manage contacts, sales pipelines, and workflows.

Key features of Monday CRM

• Contact management: Provides a central place to store and organize contact details, track communications, and maintain records of interactions with clients and leads.
• Deal management: Allows users to track the progress of deals across stages, helping teams monitor the sales pipeline and update deal statuses as they progress.
• Task management: Users can create tasks related to deals or contacts, assign them to team members, and track their completion to ensure follow-up actions are taken.
• Lead tracking: Features tools for capturing and managing leads, assigning them to team members, and tracking their progress through different stages of the sales funnel.
• Pipeline customization: Enables users to customize their sales pipelines to align with specific business processes, allowing different stages and workflows based on deal progression.

ActiveCampaign vs. Monday CRM: Feature Comparison

Let's break down the key features of two CRM software solutions and take a closer look at their sales automation, email marketing tools, and contact management.

1. Sales pipeline management

ActiveCampaign's sales pipeline management feature is integrated with its CRM, enabling businesses to streamline their sales processes. It allows users to visually manage deals through customizable pipelines, automate tasks like follow-ups, and track every stage of the sales journey. Monday CRM’s pipeline feature allows users to track the progress of deals and opportunities through customizable stages. The pipeline can be configured to match specific sales processes, with stages representing different phases of a deal.

2. Ease of use

ActiveCampaign offers a user-friendly interface with a focus on intuitive navigation, making it accessible for users with varying levels of technical expertise. Monday CRM, on the other hand, provides a more sales-focussed experience, which can require a steeper learning curve for those new to sales.

3. Contact enrichment

ActiveCampaign does not appear to have a contact enrichment feature. You will have to enrich contacts through a third party application such as Zapier, to use Dropcontact. Monday CRM currently has a data enrichment app in beta mode.

4. Outreach

ActiveCampaign’s outreach capabilities are functional, offering email, SMS, and some social media tools for multi-channel communication. It allows businesses to segment their audiences and send personalized messages, while automations help manage follow-ups across different channels. However, the SMS functionality is quite basic. Monday CRM also allows you to do outreach campaigns, and has a template library and AI assisted support.

5. Automation

ActiveCampaign's automation features allow users to create workflows that automate tasks like sending emails, updating contact records, and triggering follow-up actions based on predefined conditions. These workflows can be set up using a visual drag-and-drop builder, and they support a range of triggers, such as contact behavior, form submissions, or sales pipeline changes. Monday CRM offers automation features that allow users to automate basic tasks such as updating deal statuses, assigning tasks, and sending notifications based on specific triggers within the platform.

6. Integration

ActiveCampaign offers a wide range of integrations with over 900 third-party applications, allowing users to connect the platform with tools like Shopify, WordPress, Salesforce, and Google Analytics. Monday CRM also provides access to basic third party applications to help their users create a smoother workflow.

7. Artificial Intelligence

ActiveCampaign integrates AI features to enhance various aspects of its platform, such as email marketing and automation. The AI-powered tools include predictive sending, which analyzes contact behavior to suggest the best time to send emails, and predictive content, which helps in optimizing subject lines and messaging. Monday CRM has an AI based email generator that helps you compose sales emails.

Price and plans comparison

Let's take a closer look at the price and plans of both ActiveCampaign and Monday CRM.

ActiveCampaign prices

ActiveCampaign's price plans are based on the number of contacts you have. The following is based on a plan for 1,000 contacts.

• Starter: Starting from $15/month.
• Plus: Starting from $49/month.
• Pro: Starting from $79/month.
• Enterprise: Starting from $145/month.

Monday CRM prices

Monday CRM offers both a monthly and annual subscription plan. All their plans depend on the size of your team and starts with a 3 seat option.

• Basic: Starts from $12 per seat, per month.
• Standard: Starts from $17 per seat, per month.
• Pro: Starts from $28 per seat, per month.
• Enterprise: Undisclosed.

Introducing folk CRM: the best alternative to ActiveCampaign and Monday CRM

Looking for an affordable alternative? We recommend folk. A multiple award-winning CRM platform loved for its easy-to-use, plug-and-play CRM system.

Key features

• Ease of use and customization: Easily customize the pipelines, dashboards, automation, email sequences, so that you can use it across your sales cycle and pipeline management – and other business functions such as recruitment, marketing, and more.
• Social media integration: Import people and companies from LinkedIn, Sales Navigator, Instagram, and X within a click thanks to folk’s Google Chrome extension.
• Contact sync from Gmail and Outlook: Full email sync enabling users to manage all communications directly from the CRM.
• Find email addresses in a click: Contact enrichment powered by Apollo, and Dropcontact so you can fill in missing data points with 1-click.
• Email sequences: Send email sequences with reminders if your leads don’t reply to your first emails. It includes an AI integration allowing you to personalize email at scale.

Price and plans

folk has a 14-day free trial. After that, there are affordable monthly or annual subscription plans. The annual subscription plan is as follows.

• Standard: $20 per user, per month.
• Premium: $40 per user, per month.
• Custom: Starts from $80 per user, per month.

ActiveCampaign vs. Monday CRM: What's the verdict?

When deciding between ActiveCampaign and Monday CRM, it's essential to consider your business's specific needs. ActiveCampaign excels in marketing automation and email campaigns, making it ideal for businesses focused on customer engagement. In contrast, Monday CRM offers robust sales pipeline management and customization, catering to sales teams seeking flexibility. However, for companies that need a more personalized approach to relationship management, folk provides a flexible alternative to these traditional CRM options, blending ease of use with customization. Try folk today, free