folk vs Gmass
Gmass is great for mass emails, folk is better to build relationships.
Interact with contacts, not spreadsheets row
folk's contact page is purpose-built for managing contacts, including reminders, comments, interactions and company details
A contact page on folk
folk offers a clear, purpose-built contact page
A contact page on Gmass
Gmass works with spreadsheets rows, nothing is build for contacts
Send personalized emails at scale, not mass emails
Contacts are enriched, deduplicated and made more actionnable to send personalized emails at scale.
Sending an email from folk
folk lets you collaborate on message drafts as a team and send in bulk
Sending an email from Gmass
You can’t personalized your email for each contact using spreadsheets
Follow up with contacts, don’t wait for open rate
folk allow you to track and follow-up with each contacts in a pipeline view
Follow up with a contact on folk
folk display a pipeline view, with reminders and comments to follow up
Follow up with a contact on Gmass
You have to plug Gmass to an existing CRM to follow-up with leads
What is GMass?
GMass is a Gmail based email outreach tool for sending mail merges, tracking opens and clicks, and scheduling campaigns from the inbox. It focuses on sending and engagement metrics rather than full relationship history or shared pipelines.
Is GMass a CRM?
No. GMass helps with email campaigns, but it is not a full CRM. A CRM provides contact and company records, activity timelines, tasks and reminders, pipeline views, and collaboration so teams can manage relationships beyond email.
Why switch from an email plugin to a CRM for contacts?
A CRM is designed to manage relationships from first touch to closed deal. You get enrichment, deduplication, reminders, activity timelines, and reporting so contacts move forward without constant inbox based work.
What is the best alternative to GMass for contact management?
For teams that want simple contact views, enrichment, shared pipelines, and built in outreach in one place, folk CRM is the best alternative. It turns scattered inbox activity into an organized relationship hub that scales with the team.
How is folk CRM different from GMass for managing contacts?
folk centers the workspace on people and companies. It offers dedicated contact views, shared pipelines, tasks and reminders, team comments in context, and a continuous timeline that connects emails and updates to each record.