Capsule CRM vs Freshsales

Capsule CRM and Freshsales are two platforms designed to improve customer relationship management, each with a distinct approach. Capsule CRM focuses on simplicity and organization, offering tools for contact management, task tracking, and sales pipelines, making it ideal for small teams seeking straightforward functionality. Freshsales, by contrast, integrates AI-driven insights, sales automation, and communication tools, catering to teams that prioritize data-focused sales processes. In this blog post, we’ll explore their key features to help you decide which CRM best suits your needs—or if Folk might provide a more flexible alternative with user-friendly contact management and customization options.

What is Capsule CRM?

Capsule CRM is a user-friendly customer relationship management platform designed for small and medium-sized businesses. It offers a clean, intuitive interface that helps users manage customer relationships, track sales pipelines, and organize tasks and communications efficiently.

Key features of Capsule CRM

• Sales Pipeline: Capsule CRM provides a sales pipeline feature that helps users track opportunities and manage leads through various stages of the sales process.
• Key Integrations: Capsule integrates with popular tools like Google Workspace, Xero, and Mailchimp, enabling users to connect external applications for a more streamlined workflow.
• Task Management: The task management feature allows users to create, assign, and track tasks related to contacts, sales, or projects within the CRM.
• Task Reminders: Capsule CRM offers task reminders to help users stay on top of deadlines and follow-ups by sending notifications when tasks are due.
  

What is Freshsales?

Freshsales is a CRM platform by Freshworks designed to help businesses streamline their sales processes with AI-powered tools and automation. It provides features like lead scoring, deal tracking, email and call management, and workflow automation to enhance efficiency and drive conversions. Freshsales also integrates communication and sales in one place, offering tools for personalized outreach and detailed insights to improve sales strategies.

Key features of Freshsales

• AI-powered insights: Freshsales leverages AI to provide recommendations, predict deal outcomes, and offer actionable insights to improve sales strategies.
• Lead scoring: Automatically prioritizes leads based on their engagement and likelihood to convert, helping sales teams focus on high-value opportunities.
• Deal tracking: Provides a visual sales pipeline to track deals through various stages and monitor progress in real time.
• Email and call management: Integrates email and phone communication, allowing users to manage interactions directly from the platform.
• Workflow automation: Automates repetitive tasks like sending follow-up emails or updating deal statuses, reducing manual work and improving efficiency.

Capsule CRM vs. Freshsales: Feature Comparison

Let's break down the key features of two CRM software solutions and take a closer look at their sales automation, email marketing tools, and contact management.

1. Sales pipeline management

Capsule CRM's pipeline management feature offers a user-friendly approach to tracking sales opportunities through various stages. You can view the sales pipeline as a list, kanban, or dashboard. This flexibility allows users to choose the view that best suits their workflow, making it easier to manage and visualize sales progress.
Freshsales provides a visual sales pipeline that helps you track deals through various stages in real time. The drag-and-drop functionality allows you to easily move deals between stages, providing a clear overview of your progress. Integrated tools like lead scoring and AI insights further enhance your deal management by identifying priorities and predicting outcomes. While the pipeline is designed for simplicity, it’s heavily focused on sales workflows, which may limit its flexibility for teams requiring broader project or task tracking capabilities.

2. Ease of use

Capsule CRM offers an intuitive interface with a straightforward design, making it easy for users to navigate and manage their contacts and sales pipelines. Freshsales also prioritizes ease of use with a user-friendly dashboard and customizable features, though it may require a learning curve for advanced functionalities.

3. Contact enrichment

Capsule CRM's contact enrichment automatically enhances records by pulling in data like job titles and LinkedIn profiles, but it's limited to premium plans. Freshsales offers similar enrichment features, enhancing contact information and providing insights directly within the platform, which can be more accessible across different pricing tiers.

4. Outreach

Capsule CRM simplifies email marketing and follow-ups through Transpond integration, allowing users to automate email campaigns. Freshsales offers comprehensive outreach tools, including email, phone, and chat, with features like personalized campaigns and engagement tracking, though it focuses more on sales communication rather than multi-channel outreach.

5. Automation

Capsule CRM automates tasks like follow-ups and updates, using workflow automation to trigger actions based on pipeline changes. Freshsales enhances efficiency with automation for lead assignments and follow-up emails, supporting complex workflows, though advanced setups may need time and familiarity with the system.

6. Integration

Capsule CRM integrates with popular tools like Google Workspace, Microsoft 365, and Xero, offering seamless synchronization for email, calendar, and accounting needs. Freshsales integrates with tools like Google Workspace, Microsoft 365, and Mailchimp, as well as Freshworks products such as Freshdesk and Freshchat, to streamline workflows. These integrations support email, calendar, marketing, and customer support, enhancing the platform’s functionality.

7. Artificial Intelligence

Capsule CRM has limited AI capabilities, focusing on basic automation, but supports third-party AI tool integrations. Freshsales integrates Freddy AI for predictive analytics and lead scoring, offering insights to prioritize opportunities and forecast sales, though it requires familiarity with AI workflows for optimal use.

Price and plans comparison

Let's take a closer look at the price and plans of both Capsule CRM and Freshsales.

Capsule CRM prices

Capsule CRM has a range of plans to choose from, depending on how large your contact database is, and the type of features you're after.

• Starter plan: Starts from $18 per user, per month.
• Growth plan: Starts from $36 per user, per month.
• Advanced plan: Starts from $54 per user, per month.
• Ultimate plan: Starts from $72 per user, per month.

Freshsales prices

Freshsales has a few price plans for you to choose from. You can also choose to add elements from Freshworks' suite, or Freshsales Hub.

• Growth: Starts from $9/user/month.
• Pro: Starts from $39/user/month.
• Enterprise: Starts from $59/user/month.

Introducing folk CRM: the best alternative to Capsule CRM and Freshsales

Looking for an affordable alternative? We recommend folk. folk is a multiple award-winning CRM platform loved for its easy-to-use, plug-and-play CRM system. folk can support you across sales, marketing, recruitment and more. You can also use folk as a solopreneur, small to mid-size team, and large enterprise.

Key features

• Contact management: Bring all your contacts into one place seamlessly, from social media platforms such as LinkedIn, Instagram and X to multiple inboxes including Gmail and Outlook.
• Notes and reminders: Attach notes directly to a contact's profile in folk, and access them on the go. And assign reminders so you know exactly when to follow-up.
• Sales pipeline dashboard: Manage your entire sales cycle and leads with a highly customizable sales pipeline dashboard that can be used in Kanban-board view or listicle.
• Ease of use and customization: Easily customize the pipelines, dashboards, automation, email sequences, so that you can use it across your sales cycle and pipeline management – and other business functions such as recruitment, marketing, and more.
• Social media integration: Import people and companies from LinkedIn, Sales Navigator, Instagram, and X within a click thanks to folk’s Google Chrome extension.
• Contact sync from Gmail and Outlook: Full email sync enabling users to manage all communications directly from the CRM.
• Find email addresses in a click: Contact enrichment powered by Apollo, and Dropcontact so you can fill in missing data points with 1-click.
• Email sequences: Send email sequences with reminders if your leads don’t reply to your first emails. It includes an AI integration allowing you to personalize email at scale.

Price and plans

folk has a 14-day free trial. After that, there are affordable monthly or annual subscription plans. The annual subscription plan is as follows.

• Standard: $20 per user, per month.
• Premium: $40 per user, per month.
• Custom: Starts from $80 per user, per month.

Capsule CRM vs. Freshsales: What's the verdict?

When comparing Capsule CRM and Freshsales, it's apparent that both platforms offer robust solutions for managing customer relationships with unique features and pricing structures. However, for companies seeking a more personalized and adaptable CRM experience, folk stands out as a compelling alternative. It combines ease of use with extensive customization options, making it suitable for various business functions. With features like social media integration and contact enrichment, folk is designed to enhance productivity and streamline communication. Try folk today, free.