Capsule CRM vs Brevo

Looking for a new CRM system? Choosing the right CRM can significantly impact your business operations and customer relationships. Capsule CRM and Brevo are two platforms designed to improve customer relationship management and engagement. Capsule CRM focuses on simplicity and ease of use, offering tools for contact management, sales tracking, and basic reporting, making it ideal for small businesses. Brevo, on the other hand, provides a more comprehensive suite, including email marketing, SMS, and CRM features, aimed at supporting multi-channel communication. In this blog post, we’ll explore their key features, ease of use, pricing, and more. In case you're looking for a more balanced solution with intuitive contact management, we'll also introduce folk CRM – which might just be the better alternative.

What is Capsule CRM?

Capsule CRM is a user-friendly customer relationship management platform designed for small and medium-sized businesses. It offers a clean, intuitive interface that helps users manage customer relationships, track sales pipelines, and organize tasks and communications efficiently.

Key features of Capsule CRM

• Sales Pipeline: Capsule CRM provides a sales pipeline feature that helps users track opportunities and manage leads through various stages of the sales process.
• Key Integrations: Capsule integrates with popular tools like Google Workspace, Xero, and Mailchimp, enabling users to connect external applications for a more streamlined workflow.
• Task Management: The task management feature allows users to create, assign, and track tasks related to contacts, sales, or projects within the CRM.
• Task Reminders: Capsule CRM offers task reminders to help users stay on top of deadlines and follow-ups by sending notifications when tasks are due.
  

What is Brevo?

Brevo, formerly known as Sendinblue, is a comprehensive customer relationship management (CRM) and email marketing platform tailored for small to mid-sized businesses. Brevo also offers a wide range of tools, including email and SMS marketing, chat, CRM, and marketing automation to help businesses effectively engage with their audience across multiple channels.

Key features of Brevo

• Marketing platform: Provides tools for email, SMS, and WhatsApp campaigns, as well as marketing automation to improve multi-channel campaign engagement and streamline marketing efforts.
• Sales platform: Helps manage pipelines and track sales activities with tools like automated deal tracking, meeting scheduling, and call recording, making it easier for teams to follow leads and close deals.
• Conversations platform: Allows businesses to offer customer support through live chat, a shared inbox, and multi-channel communication solutions, ensuring seamless customer interaction.
• Customer data platform: Enables businesses to unify, manage, and analyze customer data across platforms with a multi-table data model, sourcing library, and customer analytics, improving data-driven decisions.
• Messaging API: Provides APIs for sending emails, SMS, and WhatsApp messages, with features for transactional emails, inbound parsing, and integrations with other applications for customized communication.

Capsule CRM vs. Brevo: Feature Comparison

Let's break down the key features of two CRM software solutions and take a closer look at their sales automation, email marketing tools, and contact management.

1. Sales pipeline management

Capsule CRM's pipeline management feature offers a user-friendly approach to tracking sales opportunities through various stages. You can view the sales pipeline as a list, kanban, or dashboard, providing flexibility in how you manage and visualize your sales process. This feature is designed to simplify the tracking of deals and ensure that no opportunity is missed.
Brevo's Pipeline feature is designed to help manage the sales process by offering custom deal pipelines. It enables teams to track deals across various stages and organize tasks for follow-ups and meetings. Users can customize deal stages to match their sales cycle and automate some repetitive tasks. The feature also supports bulk contact import, allowing teams to link contacts and deals for easier organization.

2. Ease of use

Capsule CRM offers a user-friendly interface that simplifies navigation and task management, making it accessible even for beginners. Brevo, on the other hand, is designed with a focus on intuitive use, providing a seamless experience across its various marketing and sales tools.

3. Contact enrichment

Capsule CRM's contact enrichment feature automatically enhances contact and company records by pulling in relevant data, such as job titles, email addresses, LinkedIn profiles, and company information. Brevo includes contact enrichment capabilities as part of its Customer Data Platform. This feature allows businesses to unify, manage, and sync customer data, making it easier to create a more complete customer profile.

4. Outreach

Capsule CRM's outreach solution focuses on simplifying email marketing and automating follow-ups through integration with its email tool, Transpond. Brevo's outreach capabilities include tools for email, SMS, and WhatsApp marketing, allowing businesses to reach audiences across multiple channels with automation options for optimal timing.

5. Automation

Capsule CRM offers automation features to streamline sales processes, including workflow automation based on pipeline changes. Brevo provides marketing automation tools for email, SMS, and WhatsApp campaigns, plus sales task automation, enhancing efficiency with AI-supported personalization.

6. Integration

Capsule CRM integrates with popular third-party applications like Google Workspace, Microsoft 365, and accounting software such as Xero, facilitating seamless workflow management. Brevo offers extensive integration options, connecting with over 150 digital tools, including CRM, CMS, e-commerce, and analytics platforms. This allows businesses to easily sync data across systems, streamlining workflows and enhancing the functionality of their existing tech stack.

7. Artificial Intelligence

Capsule CRM has limited AI integrations, focusing on basic automation. Brevo integrates AI into its Marketing Platform, enhancing email marketing with tools for personalization and content optimization to boost engagement.

Price and plans comparison

Let's take a closer look at the price and plans of both Capsule CRM and Brevo.

Capsule CRM prices

Capsule's annual subscription plans are as follows.

• Starter plan: Starts from $21 per user, per month.
• Growth plan: Starts from $38 per user, per month.
• Advanced plan: Starts from $60 per user, per month.
• Ultimate plan: Starts from $75 per user, per month.

Brevo prices

Brevo has a limited free version that gives you access to 300 emails. After that, the price plans provide you with the number of emails you can send per month. As well as other features. You then also have the option of customizing your plan, so that it can be based on the number of emails you send a month and the number of contacts. The following is an overview of their annual plan.

• Starter: Starting from $8.08/month.
• Business: Starting from $16.17/month.
• Enterprise: Undisclosed.

Introducing folk CRM: the best alternative to Capsule CRM and Brevo

Looking for an affordable alternative? We recommend folk. A multiple award-winning CRM platform loved for its easy-to-use, plug-and-play CRM system. folk can support multiple business functions including sales, marketing, recruitment, and more. You can also use folk as a solopreneur, small to mid-size team and large enterprise.

Key features

• Ease of use and customization: Easily customize the pipelines, dashboards, automation, email sequences, so that you can use it across your sales cycle and pipeline management – and other business functions such as recruitment, marketing, and more.
• Social media integration: Import people and companies from LinkedIn, Sales Navigator, Instagram, and X within a click thanks to folk’s Google Chrome extension.
• Contact sync from Gmail and Outlook: Full email sync enabling users to manage all communications directly from the CRM.
• Find email addresses in a click: Contact enrichment powered by Apollo, and Dropcontact so you can fill in missing data points with 1-click.
• Email sequences: Send email sequences with reminders if your leads don’t reply to your first emails. It includes an AI integration allowing you to personalize email at scale.

Price and plans

folk has a 14-day free trial. After that, there are affordable monthly or annual subscription plans. The annual subscription plan is as follows.

• Standard: $20 per user, per month.
• Premium: $40 per user, per month.
• Custom: Starts from $80 per user, per month.

Capsule CRM vs. Brevo: What's the Verdict?

When it comes to Capsule CRM and Brevo, it's clear that both tools have their own strengths. Capsule CRM offers a streamlined, user-friendly interface ideal for small to medium-sized businesses, while Brevo provides robust features for more comprehensive customer engagement. However, for companies seeking a more personalized approach to relationship management, folk emerges as a flexible alternative, combining ease of use with customization. Try folk today, free, and experience a CRM that adapts to your unique business needs.