Best CRM for mac users in 2024

Mac users often face unique challenges when selecting a CRM due to compatibility issues and the need for seamless integration with macOS. But this challenge doesn't stop the fact that any business needs reliable CRM software for customer relationship management. In this blog post, we will explore the best CRM platforms for Mac users, highlighting their features, pros, cons, and pricing plans. We'll also unpack what features Mac users should look out for in their CRM solutions.

8 features mac users need in their CRM

When choosing a CRM for your small business Mac users should consider the following essential features.

1. Mac compatibility: While not all CRM solutions are apple CRM specific there are some that are cumbersome on a Mac so.it goes without saying that the CRM should run smoothly on macOS without requiring complex workarounds.
2. User-friendly interface: A clean, intuitive interface that leverages Mac’s design aesthetics.
3. Integration capabilities: Seamless integration with other Mac applications like Mail, Contacts, and Calendar.
4. Mobile accessibility: Availability of a mobile app that works well on iOS devices.
5. Customization: Ability to customize fields, workflows, dashboards and pipelines to fit specific business needs.
6. Scalability: Scalable solutions that grow with your business.
7. Security: Robust security measures to protect sensitive customer data.
8. Support: Accessible customer support and comprehensive training resources.

4 Best Mac CRM software

1. folk

Best for: All-in-one CRM with multiple business function support

folk is a CRM designed with simplicity and efficiency in mind. It’s tailored for small businesses that need to manage customer relationships without getting bogged down by overly complex features.

Key features:

• Seamless macOS integration
• Simple contact management
• Collaboration tools
• Customizable dashboards
• Multiple pipeline management
• Email marketing through mail merge between Gmail and Outlook
• Mobile app

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Pros

• Contact management and contact sync: Allows you to import iPhone contacts and merge with multiple inboxes and social media platforms including Gmail, Outlook, LinkedIn, X, Instagram and more.
• Ease of use: folk’s interface is clean and intuitive, which is great for Mac users who appreciate simplicity. It doesn’t require extensive training to get started.
• Integration with Mac Applications: folk integrates well with native Mac applications like Mail and Calendar, ensuring a seamless experience.
• Affordable pricing: Cost-effective for small businesses with limited budgets.
• Multiple pipeline management: That can support sales pipeline, recruitment,
• Customizable dashboards: That adapts to your sales processes, customer interactions,

Cons

• Reporting isn't available in folk yet, but is coming soon.

Price and plans

You can try folk for free with a 14 day free trial. After that, a monthly or annual subscription plan is as follows. 

• Standard: $20 per user, per month 
• Premium: $40 per user, per month
• Custom: Starts from $60 per user, per month 

2. Daylite by Marketcircle

Best for: Lightweight CRM

Daylite by Marketcircle is a CRM designed specifically for Mac users. It is part of a suite of Marketcircle applications that includes project management tools and sales solutions.

Key features

• Deep integration with macOS and iOS
• Project and task management
• Email management
• Calendar and scheduling
• Customizable pipelines

Pros

• Native Apple Mac CRM Daylite feels like a natural extension of macOS, providing a seamless user experience.
• Comprehensive toolset: Combines CRM and project management, reducing the need for multiple applications.
• Offline access: Can be used offline and syncs when reconnected to the internet.

Cons

• Learning curve: Due to its extensive features, new users might find it complex initially.
• User experience: Even though it's designed to mimic the feel of Apple applications, it isn't comparable to the experience of traditional CRM software.

Price and plans

An annual subscription plan is $20.83 per user, per month.

3. Clay CRM

Best for: Networkers who need a lightweight Apple CRM

Clay CRM is a Apple CRM designed to help users bring their contacts into one platform. It's more of a contact manager for professionals who network a lot, as opposed to a sales-focussed CRM system.

Key features

• Contact management
• Visual timeline of interactions
• Task and reminder management
• Contact tagging

Pros

• Visual interface: The visual timeline and interface are user-friendly and appealing to Mac users.
• Automated data enrichment: Saves time by automatically pulling in relevant information about contacts.
• Focus on relationships: Ideal for users who prioritize networking and relationship management.

Cons

• Limited use cases: Focus on relationships but doesn't quite adapt to Mac users who may be looking for something to support relationships across multiple business functions such as sales and fundraising rounds.
• Limited business features: May lack advanced CRM features required by larger businesses.
• Mac-only focus: Limited functionality on non-Mac platforms, which can be an issue for diverse teams.

Price and plans

An annual subscription plan is as follows.

• Free personal plan for solo users, for up to 1,000 contacts
• Professional: $10 per user, per month.
• Team: $$40 per user, per month.
• Enterprise: Undisclosed.

4. HubSpot CRM

Best for: Best free CRM

While HubSpot wasn't built specifically for Mac users, HubSpot CRM is best known for their free CRM software.

Key features

• Contact and lead management
• Email tracking and templates
• Sales pipeline management
• Marketing automation
• Analytics and reporting

Pros

• Basic CRM features available on their free plan
• Ideal for businesses not ready to scale and need a very basic CRM system

Cons

• Complexity: The extensive features can be overwhelming for new users and small teams.
• Integration Challenges: While it integrates with many tools, setting up and managing these integrations can be complex.

Price and plans

HubSpot's free plan is a good starting point if you're okay with limited features. However, paid plans are a steep investment if you're looking for a feature-rich CRM system.

CRM suite

Starter: $15 per user, per month.

Professional: $450 per user, per month.

Enterprise: $1,500 per user, per month.

Conclusion

Choosing the right CRM for your Mac can significantly enhance your business operations and customer relationships. Each of the CRMs mentioned has its strengths and weaknesses, catering to different business needs and scales.  If you're looking for an all-in-one solution, folk proves to be the best CRM software suitable for mac users that need something to manage their contacts and relationships across multiple business functions. Try folk free to see why its the best option for you today.

More resources

• folk pricing page

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