Best CRM app for Android

Managing customer relationships, tracking leads, and staying organized on the go is crucial to stay ahead of the game. A CRM app designed for Android can help you streamline these tasks by offering mobile-friendly features that allow you to manage contacts, automate follow-ups, and monitor your sales pipeline directly from your phone. The right CRM app will keep you productive no matter where you are, making it easier to stay on top of your business.
In this blog post, we’ll explore the best CRM apps for Android, focusing on tools that offer seamless integration, ease of use, and powerful mobile functionality to help you stay connected and efficient.

How to evaluate and choose an app based CRM

With a lot of CRMs out there to explore, it can be overwhelming if you're unsure what to consider as part of your decision making process. Below, we've put together some important things for you to keep front in mind as you start shortlisting the CRMs you like. This way, you'll be able to figure out whether or not it suits your day to day workflow and needs.

1. Define your requirements

To find the best CRM app for Android, start by identifying the key features your business needs. For startup founders, essential features might include contact management, sales tracking, and integration with other tools you use. Understanding your specific requirements will help you narrow down the options and focus on the apps that can truly benefit your business.

Key feature of a CRM app for Android

• Offline access: Sync and access essential customer data offline, allowing updates that sync when reconnected.
• Mobile-friendly UI: A responsive and user-friendly interface tailored for mobile devices, with intuitive navigation.
• Account permissions: Multiple users can collaborate on the same account or deal with assigned roles and permissions.
• Custom pipelines: Allow customization of pipelines to adapt to specific workflows and business needs.

2. Budget considerations

When selecting a CRM app for Android, it's crucial to balance cost and return on investment. Many CRM solutions offer tiered pricing, so consider what features are available at each price point. For startup founders, it might be wise to start with a free or low-cost option that can scale as your business grows.

3. Selection process

Researching and choosing the right CRM vendor is a multi-step process. Begin by reading reviews and seeking recommendations from other founders in your industry. Look for vendors with a strong reputation for customer support and regular updates to their Android app. This ensures you’ll have a reliable partner as your business evolves.

4. Get a demo

Before committing to a CRM, take advantage of free trials and demos. One of the best ways to ensure that the CRM app you choose is the right fit for your business is to experience it. This hands-on experience will allow you to compare usability, feature sets, and overall performance alongside your everyday tech stack. Pay close attention to how intuitive the interface is, especially on mobile devices, as this will impact adoption and efficiency within your team. Get started with a demo of folk here.

4 tips for implementing a CRM

At this stage it's time to get excited about the CRM you've chosen. Below we've rounded up some tips for you to make the most of your first few weeks with your new CRM system.

1. Import Your Data in Your New CRM

Transitioning to a new CRM app for Android involves migrating your existing data. Start by exporting your data as a CSV file from your current CRM. Once exported, you can easily import this data into your new CRM app, ensuring a smooth transition without losing valuable information.

2. Create your first pipeline

After setting up your new CRM app for Android, the next step is to create your first pipeline. A pipeline helps you manage and visualize your sales process. Define the stages that are relevant to your business, such as Lead Generation, Initial Contact, Proposal Sent, Negotiation, and Closed Deal. Tailoring these stages to your specific needs will help you keep track of your progress and ensure that no opportunity falls through the cracks.

3. Test the mobile app

Once everything is set up, try testing out the mobile app before your first meeting. Try logging an interaction on the CRM app, and see how the notes function works on your phone. This way, you'll know exactly what to expect once you're on the go.

4. Onboard your team

Finally, it's crucial to onboard your team effectively. Ensure that all team members understand how to use the new CRM app and its features. Provide training sessions and resources to help them get up to speed. A well-onboarded team will be more likely to use the CRM effectively, leading to better collaboration and improved business outcomes.

The 5 best CRMs for app for Android

1. folk

folk is a modern CRM platform for managing contacts, workflows, and relationships, offering customizable pipelines, AI-driven tools, and integrations to enhance deal management and prospecting.

Key features

• Contact Enrichment: Automatically enriches contact details by finding emails and LinkedIn URLs, enabling efficient outreach without manual data entry or additional costs for email services.
• Offline access: Sync and access essential customer data offline, allowing updates that sync when reconnected.
• folk on the go: A responsive and user-friendly interface tailored for mobile devices, with intuitive navigation. Compatible with Andorid. Easy to log interactions on the go.
• Account permissions: Multiple users can collaborate on the same account or deal with assigned roles and permissions.
• Custom pipelines: Allow customization of pipelines to adapt to specific workflows and business needs.
• Social media integration: Seamlessly import contacts from LinkedIn, Sales Navigator, Instagram, X and more to track all yoru contacts within folk, and use templates for quicker, streamlined communication.
• Mail merge and email sequences: Full email sync compatible with Gmail and Outlook, access to templates, and tracking features, enabling users to manage all communications directly from the CRM.
• AI-powered features: AI tools assist in managing contacts and relationships, automating routine tasks, and suggesting actions to improve productivity.
• Integrations: folk integrates seamlessly with over 6,000 apps, including Gmail, Zapier, and Make, allowing users to centralize their workflow and reduce manual data entry.

Pros

• Ease of use: folk is praised for its intuitive interface, making it accessible even to non-technical users with quick onboarding and a minimal learning curve.
• All-in-one: folk streamlines your workflow by allowing you to import contacts from LinkedIn, automatically find their emails, reach out through customizable email sequences, and track interactions in a pipeline, eliminating the need for multiple tools and saving time and money.
• Customizability: Custom fields, pipelines, and workflows.
• Integrations: folk integrates seamlessly with over 6,000 apps, including Gmail, Zapier, and Make, allowing users to centralize their workflow and reduce manual data entry.

Cons

• Reporting: Currently lacks reporting features, but there are plans for future implementation.

Price and plans

You can try folk for free with a 14-day free trial. After that, a monthly or annual subscription plan is as follows.

• Standard: $20 per user, per month.
• Premium: $40 per user, per month.
• Custom: Starts from $60 per user, per month.

2. Salesforce

Salesforce is a robust CRM platform for large enterprises, offering tools for sales, marketing, service, and analytics, with extensive scalability.

Key features

• Mobile accessibility: Salesforce's Android app ensures you can manage leads, customers, and investors on the go, with full access to all key features.
• Customization and scalability: Tailor the app to your specific needs with custom fields, objects, and workflows, making it suitable for any business size.
• Artificial Intelligence (AI) integration: Salesforce Einstein provides predictive analytics and personalized recommendations to optimize your business strategies.
• Extensive integration capabilities: Seamlessly integrate with a wide range of third-party applications to streamline your business operations.
• Advanced analytics and reporting: Gain deep insights into your data with powerful analytics and reporting tools, helping you make informed decisions.
• Salesforce mobile solutions: Salesforce is available for Android users who want access to the platform on the go.

Pros

• Comprehensive feature set: Offers a wide range of features covering sales, service, and marketing, making it a powerful tool for managing customer relationships.
• Highly customizable: Tailor the platform to your specific needs with custom fields, objects, and workflows.
• Mobile accessibility: The robust mobile app allows for full CRM management on the go, ensuring you stay productive anywhere.
• Advanced analytics and reporting: Provides powerful tools for deep data insights and informed decision-making.
• Artificial Intelligence (AI) integration: Salesforce Einstein enhances productivity with predictive analytics and personalized recommendations.

Cons

• High cost: Can be expensive, especially for small to medium-sized businesses, with high licensing fees and additional costs for add-ons.
• Steep cearning curve: Requires significant time and training for users to become proficient due to its extensive feature set and complexity.
• Complex setup and customization: Initial setup can be challenging and often requires expert help, adding to the overall cost.
• Overwhelming for small teams: Robust features may be overkill for smaller teams, leading to underutilization of the platform’s capabilities.
• Integration complexity: While extensive, integrating with third-party applications can be complex and require technical expertise.

Price and plans

• Starter Suite: $25/user/month provides basic CRM features for small businesses.
• Pro Suite: $100/user/month includes advanced tools for growing businesses.
• Enterprise Plan: $165/user/month offers extensive customization and automation for large companies.
• Unlimited Plan: $330/user/month provides comprehensive features for large enterprises.
• Einstein 1 Sales: $500/user/month provides AI-driven insights and advanced features for large enterprises.

3. HubSpot

HubSpot CRM is a user-friendly, scalable platform offering integrated tools for managing sales, marketing, customer service, and operations efficiently.

Key features

• Marketing Hub: Includes email marketing, ad tracking, landing pages, and lead generation tools, perfect for managing leads and customers on the go.
• Sales Hub: Provides deal tracking, pipeline management, sales automation, and reporting, essential for keeping track of investors and customers.
• Service Hub: Offers customer service tools like ticketing, live chat, and knowledge bases, ensuring you can support your customers anytime, anywhere.
• Operations Hub: Syncs and automates business processes across different systems, making it easier to manage all contacts from your Android device.
• Lead scoring: Prioritize leads with predictive scoring to improve sales efficiency and focus on high-potential opportunities.
• HubSpot mobile app: Built for Google Play and Android users.

Pros

• User-friendly interface: The app is intuitive and easy to navigate, making it accessible for users of all skill levels on Android.
• Comprehensive free plan: Offers a robust free version that includes essential CRM features, ideal for startups and small businesses.
• Seamless integration with marketing tools: Integrates smoothly with marketing, sales, and service hubs, creating a unified platform for managing leads, customers, and investors.
• Automation capabilities: Provides powerful automation tools for tasks like email marketing, lead nurturing, and sales workflows, enhancing productivity.
• Customizable dashboard and reports: Allows users to create customized dashboards and reports to track metrics and gain insights into business performance directly from their Android device.

Cons

• High cost at higher tiers: Pricing can become expensive as you move to higher tiers, which may be prohibitive for small businesses as they scale.
• Limited customization in free plan: The free plan and lower tiers have limited customization options, which can restrict flexibility for growing businesses.
• Complexity in advanced features: Some advanced features, such as custom reporting and workflows, have a steep learning curve and may require additional training.
• Email marketing limits: Email marketing functionality in the free plan is restricted by limits on the number of emails you can send, which can be a drawback for businesses with larger lists.
• Steep learning curve for new users: While the interface is user-friendly, the breadth of features can be overwhelming for new users, requiring time to learn.

Price and plans

Prices and plans for HubSpot's CRM suite for an annual subscription are as follows.

• Starter: $15 per user, per month.
• Professional: $450 per user, per month.
• Enterprise: $1,500 per user, per month.

4. Pipedrive

Pipedrive is a web-based CRM for small businesses, offering lead management, automation, email integration, and customizable pipelines to optimize sales.

Key features

• Lead and Deal Management: Centralized tools to manage Leads, Customers, and Investors data, interactions, and sales pipelines.
• Sales Automation: Workflow automation to handle repetitive tasks, such as lead routing and follow-ups, allowing teams to focus on closing deals.
• Email Integration: Full email sync, templates, and tracking features, enabling users to manage all communications directly from the CRM app.
• Advanced Reporting and Analytics: Real-time data analytics and custom reporting tools to track performance and gain actionable insights.
• Customization and Security: Options to customize pipelines, fields, and user permissions, with robust security measures to protect data.
• CRM mobile app: Suitable for Android, giving access to Pipedrive on the go.

Pros

• User-friendly interface: The app is known for its intuitive and visually appealing interface, making it easy to navigate and manage sales pipelines.
• Sales pipeline focus: Specifically designed for managing sales pipelines, offering a visual approach that helps track deals and activities effectively.
• Customization: Allows for a high degree of customization, enabling users to tailor the platform to their specific sales processes with custom fields and workflows.
• Affordability: Offers competitive pricing, making it accessible to small and medium-sized businesses without sacrificing essential CRM features.
• Mobile app: The mobile app provides full access to CRM features, allowing teams to manage deals and customer interactions on the go.

Cons

• Limited advanced features: Lacks some of the more advanced CRM features, such as extensive marketing automation and AI capabilities.
• Basic reporting in lower tiers: Reporting and analytics features in the basic plans are somewhat limited, requiring upgrades for more in-depth insights.
• No built-in email marketing: Does not include built-in email marketing features, requiring third-party integrations for such functionality.
• Limited customer support hours: Customer support is not available 24/7, which can be inconvenient for businesses needing immediate assistance.
• Learning curve for new users: May present a learning curve for users unfamiliar with CRM systems, especially in understanding the full capabilities of the platform.

Price and plans

An annual subscription plan for Pipedrive is as follows.

• Essential plan: Starts from $24 per user, per month.
• Advanced plan: Starts from $44 per user, per month.
• Power plan: Starts from $79 per user, per month.
• Enterprise plan: Starts from $129 per user, per month.

5. Zoho

Zoho is a CRM system with a strong sales focus. Its got features such as journey orchestration, sales process management and workflow automation. There's also something for marketing teams, including event management and customer segmentation.

Key features

• Sales automation: Automates sales tasks like lead management, deal tracking, and follow-up actions.
• Multi-channel communication: Integrates with email, phone, social media, and live chat to manage customer interactions.
• Lead and contact management: Manages customer information, tracks interactions, and segments contacts for targeted campaigns.
• Mobile CRM: Offers mobile apps for managing customer relationships on the go, with features like offline access and GPS tracking.
• AI-Powered Sales Assistant (Zia): Provides predictive analytics, task automation, and intelligent suggestions to enhance sales performance.

Pros

• Affordability: Zoho CRM offers competitive pricing with various tiers, making it accessible to small and medium-sized businesses as well as larger enterprises.
• Customization: Extensive customization options allow businesses to tailor the CRM to their specific needs, including custom fields, modules, and workflows.
• Multi-channel communication: Zoho CRM supports email, phone, social media, and live chat, enabling businesses to manage all customer interactions from a single platform.
• AI-powered features: Zia, the AI assistant, provides intelligent insights, predictive analytics, and task automation, helping to improve sales and marketing efficiency.
• Mobile accessibility: Zoho CRM offers a robust mobile app, allowing users to manage customer relationships and access data on the go, with offline capabilities.

Cons

• Steep learning curve: The extensive customization options can be overwhelming for new users, requiring a significant time investment to master the platform.
• Complex setup: Initial setup and configuration can be complex, particularly for businesses without technical expertise or dedicated IT resources.
• Performance issues: Occasional reports of slow performance, especially with large datasets or complex operations, can hinder productivity.
• Limited third-party integrations: While Zoho integrates well with its own suite of products, integration with third-party applications can be limited or require additional effort.
• Mobile app limitations: While the mobile app is robust, it may not support all features available on the desktop version, limiting on-the-go functionality.

Price and plans

Zoho's free plan is limited to three users. After that, an annual subscription plan is as follows.

• Standard: $20 per user, per month.
• Professional: $35 per user, per month.
• Enterprise: $50 per user, per month.

Conclusion

Choosing the best CRM app for Android can significantly impact the efficiency and success of your startup or small business. Whether you prioritize ease of use, advanced features, or budget-friendly options, there's a CRM solution tailored to meet your needs. From the intuitive interface of folk to the comprehensive capabilities of Salesforce, each CRM offers unique benefits and challenges. By evaluating your specific requirements, budget, and the scalability of the solution, you can make an informed decision that will streamline your processes, enhance customer relationships, and drive growth. Ready to find the perfect CRM for your business? Try folk for free here.

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Frequently Asked Questions

What is the best CRM app for Android users?

Android users who need access to their CRM on the go often use CRM apps like folk, Salesforce, HubSpot, Pipedrive, and Zoho to manage their customer relationships and business processes efficiently.

Do I need a CRM?

Yes, depending on the complexity of your process. A CRM helps streamline customer interactions, improve organization, and boost efficiency, making it a valuable tool for businesses of all sizes.

How much does a CRM cost?

CRM costs can vary widely, typically ranging from $15 to $500 per user per month. The price depends on the features, scalability, and customization options offered by the CRM provider.

Does folk’s mobile app respond to Android needs?

Yes, folk's CRM is well-suited for Android needs. It offers an intuitive interface, seamless LinkedIn and email integration, AI-powered features, and extensive customization options. These features make it a powerful tool for managing contacts, workflows, and relationships on the go, ensuring efficiency and productivity for Android users on the go.