Discover folk - the CRM for people-powered businesses
Streak and HighLevel are two platforms designed to enhance customer relationship management, each catering to distinct needs. Streak operates directly within Gmail, offering a lightweight CRM solution for managing pipelines and contacts. HighLevel, on the other hand, focuses on digital marketing automation and client management, making it a popular choice for agencies. In this blog post, we’ll compare their key features to help you decide which platform fits your needs. Or if folk might provide a more balanced alternative with user-friendly contact management and customization options.
What is Streak?
Streak is a customer relationship management (CRM) tool that integrates directly with Gmail, allowing users to manage their sales pipeline and customer interactions from within their email inbox. Designed to simplify CRM tasks, Streak offers features such as email tracking, mail merge, task management, and pipeline visualization, all seamlessly embedded in Gmail’s interface.
Key features of Streak
- Email tracking: Allows you to see when and if your emails are opened, providing basic insights into recipient engagement.
- Snippets: Enables you to create reusable templates for frequently used email content, streamlining communication.
- Link tracking: Monitors whether recipients click on links within emails, offering data on engagement with specific content.
- Contacts: Organizes and tracks communications with individual contacts directly within Gmail.
- Google Workspace integration: Seamlessly integrates with Google Workspace, allowing you to manage emails, tasks, and pipelines within the Gmail interface.
What is HighLevel?
HighLevel is a comprehensive platform designed to streamline digital marketing efforts for agencies and businesses. It offers features such as lead capture, automated booking, customer nurturing, and membership site creation. The platform provides tools to help agencies build their digital marketing engine, automate workflows, and drive business growth. It also includes a white-label option for agencies.
Key features of HighLevel
- Lead capture tools: HighLevel provides customizable forms, surveys, and landing pages to help businesses effectively capture and manage leads.
- Automated workflows: Automate tasks like follow-ups, appointment scheduling, and reminders, saving time and ensuring consistent communication.
- Customer nurturing tools: Engage with leads through email campaigns, text messages, and automated drip sequences to convert them into loyal customers.
- Membership site creation: Build and manage membership sites directly within the platform, offering valuable resources or courses to clients.
- White-label platform: Agencies can fully brand HighLevel as their own, delivering a seamless experience to their clients.
Streak vs. HighLevel: Feature Comparison
Let's break down the key features of Streak and HighLevel, to take a closer look at their sales automation, email marketing tools, user experience and more.
1. Sales Pipeline Management
Streak CRM's pipeline management feature is deeply integrated with Gmail, allowing users to track, organize, and manage sales processes directly from their inbox. The system uses a visual layout, similar to a spreadsheet, with automation features. This allows for seamless integration with existing email workflows, making it ideal for businesses heavily reliant on Gmail. On the other hand, HighLevel CRM’s sales pipeline management feature enables businesses to create pipelines tailored to their sales processes. It provides tools to track leads, monitor deal progress, and view opportunities through a dashboard. This feature is designed to help organize sales workflows and provide visibility into the sales cycle. HighLevel’s flexibility in customizing pipelines and its intuitive dashboard offer a robust solution for businesses seeking a more comprehensive view of their sales operations.
2. Ease of Use
Streak CRM is seamlessly integrated within Gmail, offering a user-friendly experience for those familiar with Google's ecosystem. Its interface is intuitive, making it easy to manage workflows directly from the inbox. HighLevel, while feature-rich, may require a learning curve due to its extensive customization options.
3. Contact Enrichment
Streak CRM's contact enrichment feature automatically enhances contact records by extracting relevant information from email interactions. The system can populate fields with details like company logos, profile pictures, and social media links. HighLevel CRM does not appear to offer dedicated contact enrichment features.
4. Outreach
Streak CRM's outreach solution is designed around email communication directly within Gmail, allowing users to send personalized mass emails and track interactions. HighLevel CRM offers diverse outreach tools, including email, text messaging, and automated sequences, providing multiple communication channels, though setup may be time-intensive.
5. Automation
Streak CRM streamlines workflow automation within Gmail, handling tasks like email tracking and pipeline updates. HighLevel CRM provides comprehensive automation tools for lead follow-ups and campaign management, though setting up complex workflows may require additional effort for optimal configuration.
6. Integration
Streak CRM integrates deeply with Google Workspace, including Gmail, Google Drive, and Google Calendar, and connects with tools like Zapier for extended functionality. HighLevel also offers integrations designed to streamline operations by enabling users to connect HighLevel with their existing systems and tools. However, the range of integrations may require additional setup and configuration to align with specific business needs.
7. Artificial Intelligence
Streak CRM has limited native AI integrations, focusing on essential features within Gmail. HighLevel CRM does not prominently feature AI-driven functionalities, emphasizing manual configuration and automation instead.
Price and plans comparison
Let's take a closer look at the price and plans of both Streak and HighLevel.
Streak prices
- Pro: Starts from $49 per user, per month.
- Pro +: Starts from $69 per user, per month.
- Enterprise: Starts from $129 per user, per month.
HighLevel prices
High Level has two price tiers for you to choose from.
- Starter: $97/seat/month.
- Unlimited: $297/seat/month.
Introducing folk CRM: the best alternative to Streak and HIghLevel
Looking for an affordable alternative? Check out folk. A multi-award-winning CRM platform known for its simple, plug-and-play setup. folk is highly versatile, designed to support teams across sales, marketing, recruitment, and more with its customizable features. Built to grow with your business, it’s suitable for solopreneurs, small to mid-size teams, and even large enterprises.
Key features
- Contact management: Centralize all your contacts effortlessly, importing from social media platforms like LinkedIn, Instagram, and X, as well as email services such as Gmail and Outlook.
- Sales pipeline dashboard: Track your entire sales cycle and leads with a customizable pipeline dashboard, available in both Kanban board and list views to suit your workflow.
- Notes and reminders: Add notes directly to a contact’s profile in Folk and access them anytime, anywhere. Set reminders to stay on top of follow-ups and never miss important tasks.
- Ease of use and customization: Easily customize the pipelines, dashboards, automation, email sequences, so that you can use it across your sales cycle and pipeline management – and other business functions such as recruitment, marketing, and more.
- Social media integration: Import people and companies from LinkedIn, Sales Navigator, Instagram, and X within a click thanks to folk’s Google Chrome extension.
- Contact sync from Gmail and Outlook: Full email sync enabling users to manage all communications directly from the CRM.
- Find email addresses in a click: Contact enrichment powered by Apollo, and Dropcontact so you can fill in missing data points with 1-click.
- Email sequences: Send email sequences with reminders if your leads don’t reply to your first emails. It includes an AI integration allowing you to personalize email at scale.
Price and plans
folk has a 14-day free trial. After that, there are affordable monthly or annual subscription plans. The annual subscription plan is as follows.
- Standard: $20 per user, per month.
- Premium: $40 per user, per month.
- Custom: Starts from $80 per user, per month.
Streak vs. HighLevel: What's the verdict?
When comparing Streak and HighLevel, it's apparent how both platforms offer unique advantages tailored to different business needs. Streak excels with its seamless Gmail integration, ideal for teams looking to manage CRM tasks directly from their inbox. While HighLevel provides a robust suite of tools for digital marketing and automation, making it a strong choice for agencies. However, for companies that need a more personalized approach to relationship management, folk provides a flexible alternative to these traditional CRM options, blending ease of use with customization. Try folk today, free
Discover folk - the CRM for people-powered businesses