Pipedrive vs HIghLevel

Pipedrive and HighLevel are two CRM platforms designed to support businesses, each catering to distinct needs. Pipedrive focuses on sales pipeline management and deal tracking, making it ideal for teams looking to streamline their sales processes. HighLevel, on the other hand, specializes in digital marketing automation, offering tools for agencies to manage campaigns and client communication. In this blog post, we’ll compare their key features to help you decide which platform best aligns with your business needs. Or if folk might just provide a more balanced alternative with user-friendly contact management and customization options.

What is Pipedrive?

Pipedrive is a web-based CRM for small businesses, offering lead management, automation, email integration, and customizable pipelines to optimize sales.

Key features of Pipedrive

• Lead and deal management: Centralized tools to manage customer data, interactions, and sales pipelines, helping teams act quickly on opportunities.
• Sales automation: Workflow automation to handle repetitive tasks, such as lead routing, follow-ups, and email sequences, allowing sales teams to focus on closing deals.
• Email integration: Full email sync, templates, and tracking features, enabling users to manage all communications directly from the CRM.
• Advanced reporting and analytics: Real-time data analytics and custom reporting tools to track sales performance, forecast revenue, and gain actionable insights.
• Customization and security: Options to customize pipelines, fields, and user permissions, with robust security measures to protect data.
  

What is HighLevel?

HighLevel is a comprehensive platform designed to streamline digital marketing efforts for agencies and businesses. It offers features such as lead capture, automated booking, customer nurturing, and membership site creation. The platform provides tools to help agencies build their digital marketing engine, automate workflows, and drive business growth. It also includes a white-label option for agencies.

Key features of HighLevel

• Lead capture tools: HighLevel provides customizable forms, surveys, and landing pages to help businesses effectively capture and manage leads.
• Automated workflows: Automate tasks like follow-ups, appointment scheduling, and reminders, saving time and ensuring consistent communication.
• Customer nurturing tools: Engage with leads through email campaigns, text messages, and automated drip sequences to convert them into loyal customers.
• Membership site creation: Build and manage membership sites directly within the platform, offering valuable resources or courses to clients.
• White-label platform: Agencies can fully brand HighLevel as their own, delivering a seamless experience to their clients.

Pipedrive vs. HighLevel: Feature Comparison

Let's break down the key features of two CRM software solutions and take a closer look at their sales automation, email marketing tools, and contact management.

1. Sales Pipeline Management

Pipedrive offers a user-friendly Kanban-board that aligns closely with traditional sales pipeline management processes. This visual approach allows sales teams to easily move deals through stages, providing a clear overview of the sales journey. HighLevel CRM’s sales pipeline management feature allows businesses to create customized pipelines tailored to their specific sales processes. It offers tools to track leads, monitor deal progress, and view opportunities through an intuitive dashboard. This feature is designed to help organize sales workflows and provide comprehensive visibility into the sales cycle.

2. Ease of use

Pipedrive is known for its intuitive interface, making it easy for users to navigate and manage their sales pipeline efficiently. HighLevel, while offering a wide range of features, may require a steeper learning curve due to its extensive customization options and configuration requirements.

3. Contact enrichment

Pipedrive's contact enrichment feature integrates with tools to automatically gather additional information from external sources, populating fields with data such as job titles, company details, and social media profiles, which enhances the overall contact management experience. HighLevel CRM does not appear to offer dedicated contact enrichment features.

4. Outreach

Pipedrive's email builder is tailored for newsletters and responsive marketing campaigns, whereas HighLevel CRM includes diverse outreach tools like email campaigns, text messaging, and automated sequences, offering multiple communication channels but requiring time for setup and optimization.

5. Automation

Pipedrive automates repetitive tasks like data entry and follow-ups, streamlining sales processes. HighLevel CRM offers robust automation for lead follow-ups and appointment scheduling, though setting up complex workflows may demand additional time and effort for effective configuration.

6. Integration

Pipedrive supports over 300 integrations, allowing seamless connection with various third-party tools, enhancing its flexibility across marketing automation and email platforms. HighLevel also offers integrations designed to streamline operations by enabling users to connect HighLevel with their existing systems and tools. However, the range of integrations may require additional setup and configuration to align with specific business needs.

7. Artificial Intelligence

Pipedrive leverages AI through its Sales Assistant for actionable insights, while HighLevel focuses more on manual automation without prominently featuring AI-driven functionalities like predictive analytics or intelligent lead scoring.

Price and plans comparison

Let's take a closer look at the price and plans of both Pipedrive and HighLevel.

Pipedrive prices

Pipedrive offers two types of plans, both for their CRM product. It comes as either a monthly or an annual subscription basis. Their annual subscription plan is as follows.

• Essential plan: Starts from $24 per user, per month.
• Advanced plan: Starts from $44 per user, per month.
• Professional plan: Starts from $64 per user, per month.
• Power plan: Starts from $79 per user, per month.
• Enterprise plan: Starts from $129 per user, per month.

HighLevel prices

HighLevel has two price tiers for you to choose from.

• Starter: $97/seat/month.
• Unlimited: $297/seat/month.

Introducing folk CRM: the best alternative to Pipedrive and HighLevel

Looking for an affordable alternative? We recommend folk. A multiple award-winning CRM platform loved for its easy-to-use, plug-and-play CRM system. As one of the most versatile CRMs on the market, folk has multiple use cases across your business and can support sales, marketing, recruitment and more. folk can also scale with you as your business grows, thanks to its ability to support solopreneurs, small to mid-size teams, and large enterprises.

Key features

• Contact management: Bring all your contacts into one place seamlessly, from social media platforms such as LinkedIn, Instagram and X to multiple inboxes including Gmail and Outlook.
• Notes and reminders: Attach notes directly to a contact's profile in folk, and access them on the go. And assign reminders so you know exactly when to follow-up.
• Sales pipeline dashboard: Manage your entire sales cycle and leads with a highly customizable sales pipeline dashboard that can be used in Kanban-board view or listicle.
• Ease of use and customization: Easily customize the pipelines, dashboards, automation, email sequences, so that you can use it across your sales cycle and pipeline management – and other business functions such as recruitment, marketing, and more.
• Social media integration: Import people and companies from LinkedIn, Sales Navigator, Instagram, and X within a click thanks to folk’s Google Chrome extension.
• Contact sync from Gmail and Outlook: Full email sync enabling users to manage all communications directly from the CRM.
• Find email addresses in a click: Contact enrichment powered by Apollo, and Dropcontact so you can fill in missing data points with 1-click.
• Email sequences: Send email sequences with reminders if your leads don’t reply to your first emails. It includes an AI integration allowing you to personalize email at scale.

Price and plans

folk has a 14-day free trial. After that, there are affordable monthly or annual subscription plans. The annual subscription plan is as follows.

• Standard: $20 per user, per month.
• Premium: $40 per user, per month.
• Custom: Starts from $80 per user, per month.

Pipedrive vs. HIghLevel: What's the verdict?

In comparing Pipedrive and HIghLevel, it's apparent how both platforms offer robust CRM solutions tailored to different business needs. Pipedrive excels in sales pipeline management with its intuitive interface and automation features, while HIghLevel provides comprehensive digital marketing tools ideal for agencies. However, for companies that need a more personalized approach to relationship management, folk provides a flexible alternative to these traditional CRM options, blending ease of use with customization. Try folk today, free.