Nutshell vs HIghLevel

In the market for a CRM? Nutshell and HighLevel are two prominent platforms that stand out for their distinct features and capabilities. Both aim to streamline operations, boost customer engagement, and drive sales growth, yet they cater to different business needs. In this blog post, we'll do an in-depth comparison of their key features, pricing, and benefits to help you determine which CRM aligns best with your tech stack. We'll also introduce folk which happens to be a popular alternative for those looking for a flexible CRM system.

What is Nutshell?

Nutshell is an all-in-one CRM specifically designed to help B2B teams close more deals. It combines contact management, pipeline tracking, and email marketing tools to support every stage of the sales process, from lead generation to deal closure. With features like customizable pipelines, activity tracking, and seamless integration options, Nutshell enables sales teams to stay organized, collaborate, and drive results—all within a user-friendly platform tailored for B2B needs.

Key features of Nutshell

• Contact management: Centralizes customer information and tracks communication history to keep teams organized and informed.
• Pipeline management: Customizable sales pipelines to track leads and deals through every stage of the sales process.
• Email marketing: Built-in email campaign tools that enable targeted outreach and engagement with prospects and customers.
• Activity tracking: Logs all interactions, including calls, emails, and meetings, allowing teams to stay on top of follow-ups and engagement.
• Reporting and analytics: Provides insights into sales performance, forecasting, and team activity, helping to make data-driven decisions.
  

What is HighLevel?

HighLevel is a comprehensive platform designed to streamline digital marketing efforts for agencies and businesses. It offers features such as lead capture, automated booking, customer nurturing, and membership site creation. The platform provides tools to help agencies build their digital marketing engine, automate workflows, and drive business growth. It also includes a white-label option for agencies.

Key features of HighLevel

• Lead capture tools: HighLevel provides customizable forms, surveys, and landing pages to help businesses effectively capture and manage leads.
• Automated workflows: Automate tasks like follow-ups, appointment scheduling, and reminders, saving time and ensuring consistent communication.
• Customer nurturing tools: Engage with leads through email campaigns, text messages, and automated drip sequences to convert them into loyal customers.
• Membership site creation: Build and manage membership sites directly within the platform, offering valuable resources or courses to clients.
• White-label platform: Agencies can fully brand HighLevel as their own, delivering a seamless experience to their clients.

Nutshell vs. HighLevel: Feature Comparison

Let's break down the key features of Nutshell and HighLevel, to take a closer look at their sales automation, email marketing tools, user experience and more.

1. Sales Pipeline Management

Both platforms aim to enhance sales efficiency but differ in customization and visualization capabilities, with Nutshell focusing on flexible views and HighLevel emphasizing tailored processes.
Nutshell’s pipeline management offers versatile tools for tracking leads and deals through various stages with customizable views like board, list, map, and chart. It enables users to organize and prioritize leads based on workflow needs, featuring hot lead identification and customizable lead cards for enhanced deal visibility. This tool is designed to simplify sales process visualization for teams.
HighLevel CRM provides a tailored pipeline management feature that allows businesses to create pipelines specific to their sales processes. It includes tools for tracking leads, monitoring deal progress, and viewing opportunities via a dashboard, thus helping organize sales workflows and offering insight into the sales cycle.

2. Ease of use

Nutshell is designed with a user-friendly interface that simplifies navigation and reduces the learning curve, making it accessible for teams of all sizes. HighLevel, while offering extensive features, may require more time to master due to its complex configuration options, especially for users new to CRM systems.

3. Contact enrichment

Nutshell’s contact enrichment feature is focused on minimizing manual data entry by allowing users to import contacts, emails, and calendar events from various sources. This streamlines the process of keeping contact information up-to-date, saving time and reducing the risk of errors. HighLevel CRM does not appear to offer dedicated contact enrichment features.

4. Outreach

Nutshell’s outreach feature includes built-in email marketing and automation capabilities, allowing users to create and send email campaigns directly within the platform. HighLevel CRM includes outreach tools such as email campaigns, text messaging, and automated sequences, offering multiple communication methods but requiring time to configure for specific strategies.

5. Automation

Nutshell’s automation features streamline basic sales and marketing tasks with tools like follow-up emails and task reminders. HighLevel CRM provides robust automation tools for workflows, including lead follow-ups and SMS campaigns, which can be powerful but may need additional configuration time for complex setups.

6. Integration

Nutshell offers integrations with popular tools like Google Workspace, Microsoft 365, and Slack, enabling users to manage emails, calendars, and team communication within their existing platforms, enhancing productivity and streamlining workflows. HighLevel also offers integrations designed to streamline operations by enabling users to connect HighLevel with their existing systems and tools. However, the range of integrations may require additional setup and configuration to align with specific business needs.

7. Artificial Intelligence

Nutshell’s AI integration enhances productivity with features like timeline summarization, summarizing past interactions for quick insights. HighLevel CRM does not prominently feature AI integration, focusing instead on manual configuration and automation without leveraging AI for predictive analytics or intelligent lead scoring.

Price and plans comparison

Let's take a closer look at the price and plans of both Nutshell  and HighLevel.

Nutshell  prices

• Foundation: $16 per user, per month.
• Pro: $42 per user, per month.
• Power AI: $52 per user, per month.
• Enterprise: $67 per user, per month.

HighLevel prices

HighLevel has two price tiers for you to choose from.

• Starter: $97/seat/month.
• Unlimited: $297/seat/month.

Introducing folk CRM: the best alternative to Nutshell  and HighLevel

Looking for an affordable alternative? Check out folk. A multi-award-winning CRM platform known for its simple, plug-and-play setup. folk is highly versatile, designed to support teams across sales, marketing, recruitment, and more with its customizable dashboards. Built to grow with your business, it’s suitable for solopreneurs, small to mid-size teams, and even large enterprises.

Key features

• Contact management: Centralize all your contacts effortlessly, importing from social media platforms like LinkedIn, Instagram, and X, as well as email services such as Gmail and Outlook.
• Sales pipeline dashboard: Track your entire sales cycle and leads with a customizable pipeline dashboard, available in both Kanban board and list views to suit your workflow.
• Notes and reminders: Add notes directly to a contact’s profile in Folk and access them anytime, anywhere. Set reminders to stay on top of follow-ups and never miss important tasks.
• Ease of use and customization: Easily customize the pipelines, dashboards, automation, email sequences, so that you can use it across your sales cycle and pipeline management – and other business functions such as recruitment, marketing, and more.
• Social media integration: Import people and companies from LinkedIn, Sales Navigator, Instagram, and X within a click thanks to folk’s Google Chrome extension.
• Contact sync from Gmail and Outlook: Full email sync enabling users to manage all communications directly from the CRM.
• Find email addresses in a click: Contact enrichment powered by Apollo, and Dropcontact so you can fill in missing data points with 1-click.
• Email sequences: Send email sequences with reminders if your leads don’t reply to your first emails. It includes an AI integration allowing you to personalize email at scale.

Price and plans

folk has a 14-day free trial. After that, there are affordable monthly or annual subscription plans. The annual subscription plan is as follows.

• Standard: $20 per user, per month.
• Premium: $40 per user, per month.
• Custom: Starts from $80 per user, per month.

Nutshell vs. HighLevel: What's the verdict?

It's clear that choosing between Nutshell and HighLevel depends on your business needs and your existing tech stack. Nutshell excels in supporting B2B sales teams with its streamlined contact and pipeline management. On the other hand, HighLevel offers robust digital marketing tools tailored for agencies. However, for companies seeking a more personalized relationship management approach, folk stands out as a flexible and user-friendly alternative. With its customizable features and ease of use, folk blends the best of both worlds. Try folk today, free