November 27, 2024
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Nimble vs HIghLevel

Discover folk - the CRM for people-powered businesses

Nimble and HighLevel are two platforms designed to help businesses manage customer relationships and streamline operations. Nimble focuses on providing a lightweight, easy-to-use CRM with social integration, making it ideal for small teams and individual professionals. HighLevel, in contrast, caters primarily to agencies, emphasizing automation, lead management, and client engagement tools. In this comparison, we’ll explore their features, ease of use, and pricing to help you determine which platform better fits your requirements. If you’re seeking a more balanced option with robust contact management, folk CRM might be worth considering.

What is Nimble?

Nimble is a relationship-focused CRM designed to help businesses manage contacts, track interactions, and streamline communication. Nimble can work from your Outlook or Gmail inbox, social and web.

Key features of Nimble

  • Contact management: Nimble consolidates contact details from various sources, including email and social media, into unified profiles, making it easier to track communication.
  • Social listening and engagement: The platform integrates with social media channels, enabling users to monitor conversations, engage with leads, and stay updated on contacts' social activity.
  • Email tracking: Nimble provides email tracking tools to monitor when emails are opened and links are clicked, helping users gauge engagement with outreach efforts.
  • Pipeline management: Users can manage sales pipelines with customizable deal stages, allowing teams to track opportunities and monitor deal progression.
  • Task and activity management: Nimble includes task tracking and reminders, helping users stay organized with follow-ups, meetings, and to-do lists associated with contacts or deals.

What is HighLevel?

HighLevel is a comprehensive platform designed to streamline digital marketing efforts for agencies and businesses. It offers features such as lead capture, automated booking, customer nurturing, and membership site creation. The platform provides tools to help agencies build their digital marketing engine, automate workflows, and drive business growth. It also includes a white-label option for agencies.

Key features of HighLevel

  • Lead capture tools: HighLevel provides customizable forms, surveys, and landing pages to help businesses effectively capture and manage leads.
  • Automated workflows: Automate tasks like follow-ups, appointment scheduling, and reminders, saving time and ensuring consistent communication.
  • Customer nurturing tools: Engage with leads through email campaigns, text messages, and automated drip sequences to convert them into loyal customers.
  • Membership site creation: Build and manage membership sites directly within the platform, offering valuable resources or courses to clients.
  • White-label platform: Agencies can fully brand HighLevel as their own, delivering a seamless experience to their clients.

Nimble vs. HighLevel: Feature Comparison

Let's break down the key features of Nimble and HighLevel and take a closer look at their sales automation, email marketing tools, user experience and more.

1. Sales Pipeline Management

Both platforms offer robust solutions for managing sales pipelines, but Nimble focuses more on visual tracking and customization, while HighLevel emphasizes adaptability to specific sales workflows.
Nimble CRM includes a pipeline dashboard for tracking sales opportunities through customizable deal stages, providing a visual overview of where deals stand within the sales process. The dashboard allows users to create and move deals through each stage, set expected close dates, and update deal values. HighLevel CRM’s sales pipeline management feature enables businesses to create pipelines tailored to their sales processes. It provides tools to track leads, monitor deal progress, and view opportunities through a dashboard.

Nimble CRM Pipeline
Nimble's sales pipeline features
HIghLevel CRM Pipeline
HighLevel's sales pipeline features

2. Ease of use

Nimble offers a user-friendly interface with intuitive navigation, making it easy for users to manage contacts and communications. HighLevel, while feature-rich, may require a steeper learning curve due to its extensive customization options and configuration settings, which can be overwhelming for new users.

3. Contact enrichment

Nimble CRM’s contact enrichment feature automatically gathers additional information on contacts from various public sources, including social media profiles. By integrating with social networks, Nimble also enables users to view recent social activity, providing additional context for outreach and relationship management.

4. Outreach

Nimble CRM’s outreach feature enables users to manage individual and group email communications, track engagement, and personalize messaging based on contact profiles, offering email tracking for opens and clicks. HighLevel CRM includes email campaigns, text messaging, and automated sequences, providing multiple communication channels but requiring time to optimize for specific strategies.

5. Automation

Nimble CRM's automation features are basic, streamlining tasks like data enrichment and follow-up reminders. HighLevel CRM offers robust automation tools for workflows such as lead follow-ups and campaigns, but setting up complex workflows may require additional time and effort for effective configuration.

6. Integration

Nimble connects with productivity tools like Mailchimp, QuickBooks, and Zapier, enabling users to automate data flow and enhance functionality through third-party applications. HighLevel also offers integrations designed to streamline operations by enabling users to connect HighLevel with their existing systems and tools. However, the range of integrations may require additional setup and configuration to align with specific business needs.

7. Artificial Intelligence

Nimble CRM incorporates AI-powered sales intelligence to enhance prospecting and lead enrichment, gathering detailed information from multiple sources. HighLevel CRM does not prominently advertise AI integration, focusing more on manual configuration and automation rather than leveraging AI for decision-making or optimization.

Price and plans comparison

Let's take a closer look at the price and plans of both Nimble and HighLevel.

Nimble prices

Nimble provides both a monthly and annual subscription plan. With only one tier for each subscription type.

  • Annual: $24.90/user/month.
  • Monthly: $29.90/user/month.
Nimble prices and plans

HIghLevel prices

High Levels has two price tiers for you to choose from.

  • Starter: $97/seat/month.
  • Unlimited: $297/seat/month.
HIghLevel prices and plans

Introducing folk CRM: the best alternative to Nimble and HIghLevel

Looking for an affordable alternative? We recommend folk. A multiple award-winning CRM platform loved for its easy-to-use, plug-and-play CRM system. folk can scale with you as your business grows, thanks to its ability to support solopreneurs, small to mid-size teams and large enterprises. folk can also support multiple business functions including sales, marketing, and recruitment. Making it one of the most versatile CRM systems in the market.

folk's sales pipeline dashboard is highly customizable, allowing you to manage your entire sales cycle and leads in one platform.
folk can also automate your follow-up messages and outreach, and provide you with a detailed analytics report so you don't have to switch context and do it all from your CRM.

Key features

  • Contact management: Bring all your contacts into one place seamlessly, from social media platforms such as LinkedIn, Instagram and X to multiple inboxes including Gmail and Outlook.
  • Notes and reminders: Attach notes directly to a contact's profile in folk, and access them on the go. And assign reminders so you know exactly when to follow-up.
  • Sales pipeline dashboard: Manage your entire sales cycle and leads with a highly customizable sales pipeline dashboard that can be used in Kanban-board view or listicle.
  • Ease of use and customization: Easily customize the pipelines, dashboards, automation, email sequences, so that you can use it across your sales cycle and pipeline management – and other business functions such as recruitment, marketing, and more.
  • Social media integration: Import people and companies from LinkedIn, Sales Navigator, Instagram, and X within a click thanks to folk’s Google Chrome extension.
  • Contact sync from Gmail and Outlook: Full email sync enabling users to manage all communications directly from the CRM.
  • Find email addresses in a click: Contact enrichment powered by Apollo, and Dropcontact so you can fill in missing data points with 1-click.
  • Email sequences: Send email sequences with reminders if your leads don’t reply to your first emails. It includes an AI integration allowing you to personalize email at scale.

Price and plans

folk has a 14-day free trial. After that, there are affordable monthly or annual subscription plans. The annual subscription plan is as follows.

  • Standard: $20 per user, per month.
  • Premium: $40 per user, per month.
  • Custom: Starts from $80 per user, per month.

Nimble vs. HIghLevel: What's the verdict?

Between Nimble and HIghLevel, it's clear to see how each CRM offers unique strengths tailored to different business needs. Nimble excels in social engagement and contact management, while HIghLevel provides robust automation and marketing tools. However, for companies seeking a more personalized approach to relationship management, folk presents a compelling alternative. With its user-friendly interface and customizable features, folk seamlessly integrates into various business functions, offering flexibility and efficiency. Explore the benefits of folk and see how it can transform your CRM experience. Try folk today, free

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