Monday CRM vs Brevo

Monday CRM and Brevo are two platforms designed to support businesses with different approaches to managing workflows and customer relationships. Monday CRM, built on the Monday.com platform, offers customizable pipelines, task tracking, and workflow automation, making it ideal for teams prioritizing flexibility in project and sales management. Brevo, on the other hand, focuses on multi-channel communication, providing tools for email marketing, SMS campaigns, and customer engagement. In this blog post, we’ll compare their key features to help you decide which platform aligns best with your needs—or if folk might be a better alternative with user-friendly contact management and customization options.

What is Monday CRM?

Monday CRM is a sales focussed customer relationship management platform built by the team behind Monday.com, designed to help sales teams manage contacts, sales pipelines, and workflows.

Key features of Monday CRM:

• Contact management: Provides a central place to store and organize contact details, track communications, and maintain records of interactions with clients and leads.
• Deal management: Allows users to track the progress of deals across stages, helping teams monitor the sales pipeline and update deal statuses as they progress.
• Task management: Users can create tasks related to deals or contacts, assign them to team members, and track their completion to ensure follow-up actions are taken.
• Lead tracking: Features tools for capturing and managing leads, assigning them to team members, and tracking their progress through different stages of the sales funnel.
• Pipeline customization: Enables users to customize their sales pipelines to align with specific business processes, allowing different stages and workflows based on deal progression.
  

What is Brevo?

Brevo, formerly known as Sendinblue, is a comprehensive customer relationship management (CRM) and email marketing platform tailored for small to mid-sized businesses. Brevo also offers a wide range of tools, including email and SMS marketing, chat, CRM, and marketing automation to help businesses effectively engage with their audience across multiple channels.

Key features of Brevo

• Marketing platform: Provides tools for email, SMS, and WhatsApp campaigns, as well as marketing automation to improve multi-channel campaign engagement and streamline marketing efforts.
• Sales platform: Helps manage pipelines and track sales activities with tools like automated deal tracking, meeting scheduling, and call recording, making it easier for teams to follow leads and close deals.
• Conversations platform: Allows businesses to offer customer support through live chat, a shared inbox, and multi-channel communication solutions, ensuring seamless customer interaction.
• Customer data platform: Enables businesses to unify, manage, and analyze customer data across platforms with a multi-table data model, sourcing library, and customer analytics, improving data-driven decisions.
• Messaging API: Provides APIs for sending emails, SMS, and WhatsApp messages, with features for transactional emails, inbound parsing, and integrations with other applications for customized communication.

Monday CRM vs. Brevo: Feature Comparison

Let's break down the key features of two CRM software solutions and take a closer look at their sales automation, email marketing tools, and contact management.

1. Sales pipeline management

Overall, both Monday CRM and Brevo offer robust sales pipeline management features, but your choice may depend on the level of customization and automation your team requires.
Monday CRM’s pipeline feature allows users to track the progress of deals and opportunities through customizable stages, tailoring the pipeline to specific sales processes.
Brevo's pipeline feature offers similar capabilities with custom deal pipelines that help manage the sales process. It supports tracking deals across various stages and organizing tasks for follow-ups and meetings. You can also customize deal stages and automate repetitive tasks, enhancing efficiency.

2. Ease of use

Monday CRM is designed with user-friendliness in mind, featuring an intuitive interface that simplifies navigation and task management. Brevo, on the other hand, focuses on ease of use through its streamlined design, though it may require a learning curve due to its comprehensive feature set.

3. Contact enrichment

Monday CRM does not offer a built-in contact enrichment feature, limiting its ability to automatically enhance contact profiles. This can be a disadvantage for users seeking to maintain updated and detailed customer information without manual input. Brevo includes contact enrichment capabilities as part of its Customer Data Platform. This feature allows businesses to unify, manage, and sync customer data, making it easier to create a more complete customer profile.

4. Outreach

Monday CRM supports outreach campaigns with a template library and AI-assisted support, making it easier to engage with prospects. Brevo excels in outreach through its Marketing Platform, offering email, SMS, and WhatsApp marketing, along with automation tools to optimize message timing based on customer behavior.

5. Automation

Monday CRM provides basic automation for tasks like updating deal statuses and sending notifications, which can streamline processes but are limited. Brevo offers more extensive automation across its platforms, including marketing and sales, enabling personalized campaigns and task automation to enhance efficiency.

6. Integration

Both platforms offer integrations with popular tools, but Brevo's extensive API support allows for more customizable and seamless integration experiences, catering to businesses with diverse operational needs.

7. Artificial Intelligence

Monday CRM includes an AI-based email generator to assist in composing sales emails. Brevo integrates AI into its Marketing Platform, focusing on email personalization and optimization to enhance engagement and drive better results.

Price and plans comparison

Let's take a closer look at the price and plans of both Monday CRM and Brevo.

Monday CRM prices

Monday CRM offers both a monthly and annual subscription plan. All their plans depend on the size of your team and starts with a 3 seat option.

• Basic: Starts from $12 per seat, per month.
• Standard: Starts from $17 per seat, per month.
• Pro: Starts from $28 per seat, per month.
• Enterprise: Undisclosed.

Brevo prices

Brevo has a limited free version that gives you access to 300 emails. After that, the price plans provide you with the number of emails you can send per month. You then also have the option of customizing your plan, so that it can be based on the number of emails you send a month. And, the number of contacts. The following is an overview of their annual plan.

• Starter: Starting from $8.08/month.
• Business: Starting from $16.17/month.
• Enterprise: Undisclosed.

Introducing folk CRM: the best alternative to Monday CRM and Brevo

Looking for an affordable alternative? We recommend folk. A multiple award-winning CRM platform loved for its easy-to-use, plug-and-play CRM system. folk supports multiple business functions including sales, marketing, recruitment and more. You can also use folk as a solopreneur, small to mid-size team, and large enterprise.

Key features

• Contact management: Bring all your contacts into one place seamlessly, from social media platforms such as LinkedIn, Instagram and X to multiple inboxes including Gmail and Outlook.
• Notes and reminders: Attach notes directly to a contact's profile in folk, and access them on the go. And assign reminders so you know exactly when to follow-up.
• Sales pipeline dashboard: Manage your entire sales cycle and leads with a highly customizable sales pipeline dashboard that can be used in Kanban-board view or listicle.
• Ease of use and customization: Easily customize the pipelines, dashboards, automation, email sequences, so that you can use it across your sales cycle and pipeline management – and other business functions such as recruitment, marketing, and more.
• Social media integration: Import people and companies from LinkedIn, Sales Navigator, Instagram, and X within a click thanks to folk’s Google Chrome extension.
• Contact sync from Gmail and Outlook: Full email sync enabling users to manage all communications directly from the CRM.
• Find email addresses in a click: Contact enrichment powered by Apollo, and Dropcontact so you can fill in missing data points with 1-click.
• Email sequences: Send email sequences with reminders if your leads don’t reply to your first emails. It includes an AI integration allowing you to personalize email at scale.

Price and plans

folk has a 14-day free trial. After that, there are affordable monthly or annual subscription plans. The annual subscription plan is as follows.

• Standard: $20 per user, per month.
• Premium: $40 per user, per month.
• Custom: Starts from $80 per user, per month.

Monday CRM vs. Brevo: What's the Verdict?

It's apparent that choosing between Monday CRM and Brevo ultimately depends on your business needs. Monday CRM excels in sales management with strong pipeline and task management features, making it ideal for sales-focused teams. Brevo, on the other hand, offers a comprehensive suite for marketing and customer engagement, perfect for small to mid-sized businesses seeking a multi-channel approach. However, for companies that need a more personalized approach to relationship management, folk provides a flexible alternative to these traditional CRM options, blending ease of use with customization. Try folk today, free.