Capsule CRM vs HIghLevel

Capsule CRM and HighLevel are platforms designed to support businesses in managing customer relationships and workflows. Capsule CRM focuses on simplicity and ease of use, offering essential CRM features like contact management, sales tracking, and task organization for small to medium-sized businesses. HighLevel, on the other hand, targets agencies with advanced automation, lead management, and client-focused tools. In this comparison, we’ll explore their key features, usability, and pricing to help you choose the right platform for your needs. We'll also explore why folk CRM should also be an option for you consider.

What is Capsule CRM?

Capsule CRM is a user-friendly customer relationship management platform designed for small and medium-sized businesses. It offers a clean, intuitive interface that helps users manage customer relationships, track sales pipelines, and organize tasks and communications efficiently.

Key features of Capsule CRM

• Sales Pipeline: Capsule CRM provides a sales pipeline feature that helps users track opportunities and manage leads through various stages of the sales process.
• Key Integrations: Capsule integrates with popular tools like Google Workspace, Xero, and Mailchimp, enabling users to connect external applications for a more streamlined workflow.
• Task Management: The task management feature allows users to create, assign, and track tasks related to contacts, sales, or projects within the CRM.
• Task Reminders: Capsule CRM offers task reminders to help users stay on top of deadlines and follow-ups by sending notifications when tasks are due.
• Workflow Automation: Workflow automation in Capsule CRM enables users to automate repetitive tasks and processes, such as email follow-ups or task assignments, to improve efficiency.
  

What is HighLevel?

HighLevel is a comprehensive platform designed to streamline digital marketing efforts for agencies and businesses. It offers features such as lead capture, automated booking, customer nurturing, and membership site creation. The platform provides tools to help agencies build their digital marketing engine, automate workflows, and drive business growth. It also includes a white-label option for agencies.

Key features of HighLevel

• Lead capture tools: HighLevel provides customizable forms, surveys, and landing pages to help businesses effectively capture and manage leads.
• Automated workflows: Automate tasks like follow-ups, appointment scheduling, and reminders, saving time and ensuring consistent communication.
• Customer nurturing tools: Engage with leads through email campaigns, text messages, and automated drip sequences to convert them into loyal customers.
• Membership site creation: Build and manage membership sites directly within the platform, offering valuable resources or courses to clients.
• White-label platform: Agencies can fully brand HighLevel as their own, delivering a seamless experience to their clients.

Capsule CRM vs. HighLevel: Feature Comparison

Let's break down the key features of Capsule CRM and HighLevel to take a closer look at their sales automation, email marketing tools, user experience and more.

1. Sales Pipeline Management

Capsule CRM's pipeline management feature offers a user-friendly approach to tracking sales opportunities through various stages. You can view the sales pipeline as a list, kanban, or dashboard. HighLevel CRM’s sales pipeline management feature enables businesses to create pipelines tailored to their sales processes. It provides tools to track leads, monitor deal progress, and view opportunities through a dashboard. This feature is designed to help organize sales workflows and provide visibility into the sales cycle.

2. Ease of use

Capsule CRM offers a user-friendly interface with straightforward navigation, making it accessible for small to medium-sized businesses. HighLevel, while feature-rich, may require a learning curve due to its extensive customization options and advanced functionalities, which can be overwhelming for new users.

3. Contact enrichment

Capsule CRM's contact enrichment feature automatically enhances contact and company records by pulling in relevant data, such as job titles, email addresses, LinkedIn profiles, and company information. However, it is only available on specific premium plans. HighLevel CRM does not appear to offer dedicated contact enrichment features.

4. Outreach

Capsule CRM's outreach solution focuses on simplifying email marketing and automating follow-ups through integration with its email tool, Transpond. HighLevel CRM includes outreach tools such as email campaigns, text messaging, and automated sequences, offering diverse communication options but requiring time to configure for specific strategies.

5. Automation

Capsule CRM offers automation features to streamline sales processes, with triggers for actions based on pipeline changes. HighLevel CRM provides robust automation tools for lead follow-ups and campaigns, though setting up complex workflows may require additional effort.

6. Integration

Capsule CRM integrates with popular third-party applications like Google Workspace and Microsoft 365 for email and calendar synchronization, and also connects with accounting software such as Xero. HighLevel also offers integrations designed to streamline operations by enabling users to connect HighLevel with their existing systems and tools. However, the range of integrations may require additional setup and configuration to align with specific business needs.

7. Artificial Intelligence

Capsule CRM has limited AI integrations, focusing on basic automation and efficiency. HighLevel CRM does not prominently feature AI, instead emphasizing manual configuration and automation rather than AI-driven functionalities.

Price and plans comparison

Let's take a closer look at the price and plans of both Capsule CRM and HighLevel.

Capsule CRM prices

Capsule CRM has a few price plans for you to choose from. Depending on the number of contacts in your database, and features you're after.

• Starter plan: Starts from $18 per user, per month.
• Growth plan: Starts from $36 per user, per month.
• Advanced plan: Starts from $54 per user, per month.
• Ultimate plan: Starts from $72 per user, per month.

HighLevel prices

High Level has two price tiers for you to choose from.

• Starter: $97/seat/month.
• Unlimited: $297/seat/month.

Introducing folk CRM: the best alternative to Capsule CRM and HighLevel

Looking for an affordable alternative? We recommend folk. A multiple award-winning CRM platform loved for its easy-to-use, plug-and-play CRM system. folk is extremely versatile. It can scale with you as your business grows, and can support multiple business functions including sales and marketing. Making it one of the most flexible CRM systems in the market.

Key features

• Contact management: Bring all your contacts into one place seamlessly, from social media platforms such as LinkedIn, Instagram and X to multiple inboxes including Gmail and Outlook.
• Notes and reminders: Attach notes directly to a contact's profile in folk, and access them on the go. And assign reminders so you know exactly when to follow-up.
• Sales pipeline dashboard: Manage your entire sales cycle and leads with a highly customizable sales pipeline dashboard that can be used in Kanban-board view or listicle.
• Ease of use and customization: Easily customize the pipelines, dashboards, automation, email sequences, so that you can use it across your sales cycle and pipeline management – and other business functions such as recruitment, marketing, and more.
• Social media integration: Import people and companies from LinkedIn, Sales Navigator, Instagram, and X within a click thanks to folk’s Google Chrome extension.
• Contact sync from Gmail and Outlook: Full email sync enabling users to manage all communications directly from the CRM.
• Find email addresses in a click: Contact enrichment powered by Apollo, and Dropcontact so you can fill in missing data points with 1-click.
• Email sequences: Send email sequences with reminders if your leads don’t reply to your first emails. It includes an AI integration allowing you to personalize email at scale.

Price and plans

folk has a 14-day free trial. After that, there are affordable monthly or annual subscription plans. The annual subscription plan is as follows.

• Standard: $20 per user, per month.
• Premium: $40 per user, per month.
• Custom: Starts from $80 per user, per month.

Capsule CRM vs. HighLevel: What's the verdict?

It's apparent that both Capsule CRM and HighLevel offers unique strengths tailored to different business needs. Capsule CRM is ideal for small to medium-sized businesses seeking simplicity and efficiency, while HIghLevel provides extensive automation and marketing capabilities. However, for companies that need a more personalized approach to relationship management, folk provides a flexible alternative to these traditional CRM options, blending ease of use with customization. Try folk today, free