Brevo vs Pipeliner CRM

Choosing the right CRM can significantly impact your business's efficiency and customer relations. Brevo and Pipeliner CRM are two platforms designed to help businesses manage customer relationships and streamline workflows. Brevo focuses on email marketing and automation, making it a good fit for teams prioritizing customer engagement and communication. Pipeliner CRM, on the other hand, emphasizes visual sales management and detailed analytics, catering to businesses looking to track and optimize their sales pipelines. In this blog post, we’ll explore their features, pricing, and usability to help you decide which aligns better with your needs.  We'll also explore folk as a potential alternative.

What is Brevo?

Brevo, formerly known as Sendinblue, is a comprehensive customer relationship management (CRM) and email marketing platform tailored for small to mid-sized businesses. Brevo offers a wide range of tools, including email and SMS marketing, chat, CRM, and marketing automation to help businesses effectively engage with their audience across multiple channels.

Key features of Brevo

• Marketing platform: Provides tools for email, SMS, and WhatsApp campaigns, as well as marketing automation to improve multi-channel campaign engagement and streamline marketing efforts.
• Sales platform: Helps manage pipelines and track sales activities with tools like automated deal tracking, meeting scheduling, and call recording, making it easier for teams to follow leads and close deals.
• Conversations platform: Allows businesses to offer customer support through live chat, a shared inbox, and multi-channel communication solutions, ensuring seamless customer interaction.
• Customer data platform: Enables businesses to unify, manage, and analyze customer data across platforms with a multi-table data model, sourcing library, and customer analytics, improving data-driven decisions.
• Messaging API: Provides APIs for sending emails, SMS, and WhatsApp messages, with features for transactional emails, inbound parsing, and integrations with other applications for customized communication.
  

What is Pipeliner CRM?

Pipeliner is an AI-powered sales CRMNAME designed for small, mid-sized, and enterprise organizations, focusing on simplicity and scalability. It offers a visual approach to sales management, allowing teams to track pipelines, forecast outcomes, and automate workflows.

Key features of Pipeliner CRM

• Salesforce automation: Automates routine sales tasks, helping teams focus on selling while ensuring consistency across workflows.
• Key account management: Provides tools to manage and track relationships with high-value clients, ensuring personalized attention and strategy.
• Communications and activities tracking: Logs and organizes all interactions, calls, and emails, providing a centralized view of customer communication.
• Reporting engine: Offers customizable reports and dashboards to deliver insights into sales performance and team productivity.
• Process and workflow automation: Automates repetitive workflows, such as task assignments and approvals, to improve efficiency and reduce manual effort.

Brevo vs. Pipeliner CRM: Feature Comparison

Let's break down the key features of Brevo and Pipeliner and take a closer look at their sales automation, email marketing tools, user experience and more.

1. Sales Pipeline Management

Brevo's Pipeline feature is designed to streamline the sales process with customizable deal pipelines. It enables teams to track deals across various stages and organize tasks for follow-ups and meetings. Users can tailor deal stages to fit their sales cycle and automate repetitive tasks, with support for bulk contact import to link contacts and deals efficiently. Basic analytics are available, though further customization might be needed for specific requirements.
Pipeliner CRM offers a visual interface for tracking sales opportunities through different stages. Its drag-and-drop functionality allows easy movement of deals across stages, providing a comprehensive overview of sales progress. It supports multiple pipelines to cater to different sales workflows, with integrated tools like automation and reporting to aid in task management and deal prioritization. While Pipeliner CRM's feature is functional and adaptable, its primary focus on sales tracking might limit its utility for broader project management needs.

2. Ease of use

Brevo and Pipeliner CRM both prioritize user-friendly interfaces, but Brevo's focus on integration and data management within its Customer Data Platform may offer a more seamless experience for marketers. Pipeliner emphasizes visual sales processes, which can be appealing to sales teams seeking clarity and ease of navigation.

3. Contact enrichment

Brevo's Customer Data Platform excels in contact enrichment, allowing businesses to unify and manage customer data effectively. With tools like the Sourcing Library and Customer Analytics & BI, Brevo provides additional data points and insights, enhancing customer profiles. Pipeliner CRM lacks these advanced enrichment capabilities, focusing more on sales processes.

4. Outreach

Brevo's outreach capabilities are robust, featuring email, SMS, and WhatsApp marketing, along with automation for optimal timing. Pipeliner CRM offers basic outreach through mass email campaigns with customization and tracking, but lacks the multi-channel and advanced features of Brevo, which may require third-party tools for comprehensive outreach.

5. Automation

Brevo provides extensive automation for marketing and sales, including personalized email, SMS, and WhatsApp campaigns, and task reminders. Pipeliner CRM automates sales tasks like email follow-ups and deal updates. While effective, Pipeliner's automation may need additional integrations for complex setups beyond sales-focused tasks.

6. Integration

Brevo offers extensive integration options, connecting with over 150 digital tools, including CRM, CMS, e-commerce, and analytics platforms, streamlining workflows and enhancing the functionality of existing tech stacks.

7. Artificial Intelligence

Brevo integrates AI in its Marketing Platform, enhancing email personalization and optimization. Pipeliner CRM's Voyager AI Gen provides sales insights, forecasts, and recommendations, focusing on sales decision-making. Brevo's AI is geared towards marketing, while Pipeliner's AI is tailored to sales insights, lacking broader AI functionalities.

Price and plans comparison

Let's take a closer look at the price and plans of both Brevo  and Pipeliner CRM.

Brevo  prices

Brevo has a limited free version that gives you access to 300 emails. After that, the price plans provide you with the number of emails you can send per month. As well as other features. You then also have the option of customizing your plan, so that it can be based on the number of emails you send a month and the number of contacts. The following is an overview of their annual plan.

• Starter: Starting from $8.08/month.
• Business: Starting from $16.17/month.
• Enterprise: Undisclosed.

Pipeliner CRM prices

There are a few versions of Pipeliner CRM available at different price points.

• Starter: Starts from $65/seat/month.
• Business: Starts from $85/seat/month.
• Enterprise: Starts from $115/seat/month.
• Unlimited: Starts from $150/seat/month.

Introducing folk CRM: the best alternative to Brevo  and Pipeliner CRM

Looking for an affordable alternative? We recommend folk. A multiple award-winning CRM platform loved for its easy-to-use, plug-and-play CRM system. folk can support multiple use cases across sales, marketing, recruitment, and more. folk can also grow with you as your business scales, thanks to its ability to support solopreneurs, small to mid-size teams, and large enterprises.

Key features

• Contact management: Bring all your contacts into one place seamlessly, from social media platforms such as LinkedIn, Instagram and X to multiple inboxes including Gmail and Outlook.
• Notes and reminders: Attach notes directly to a contact's profile in folk, and access them on the go. And assign reminders so you know exactly when to follow-up.
• Sales pipeline dashboard: Manage your entire sales cycle and leads with a highly customizable sales pipeline dashboard that can be used in Kanban-board view or listicle.
• Ease of use and customization: Easily customize the pipelines, dashboards, automation, email sequences, so that you can use it across your sales cycle and pipeline management – and other business functions such as recruitment, marketing, and more.
• Social media integration: Import people and companies from LinkedIn, Sales Navigator, Instagram, and X within a click thanks to folk’s Google Chrome extension.
• Contact sync from Gmail and Outlook: Full email sync enabling users to manage all communications directly from the CRM.
• Find email addresses in a click: Contact enrichment powered by Apollo, and Dropcontact so you can fill in missing data points with 1-click.
• Email sequences: Send email sequences with reminders if your leads don’t reply to your first emails. It includes an AI integration allowing you to personalize email at scale.

Price and plans

folk has a 14-day free trial. After that, there are affordable monthly or annual subscription plans. The annual subscription plan is as follows.

• Standard: $20 per user, per month.
• Premium: $40 per user, per month.
• Custom: Starts from $80 per user, per month.

Brevo vs. Pipeliner CRM: What's the verdict?

It's apparent how both Brevo and Pipeliner CRM offer robust solutions tailored to different business needs. Brevo excels in providing diverse marketing tools for small to mid-sized businesses, while Pipeliner CRM focuses on sales management with a visual and scalable approach. However, for companies seeking a more personalized relationship management experience, folk emerges as a compelling alternative. It combines ease of use with customization, making it an excellent choice for those who want a flexible and user-friendly CRM solution. Try folk today, free.