Breakcold vs Freshsales

Breakcold and Freshsales are two platforms designed to enhance sales and customer relationship management, each with a unique focus. Breakcold combines CRM functionality with social selling tools, allowing teams to manage outreach across email, LinkedIn, and other platforms, making it ideal for relationship-driven sales. Freshsales, by contrast, integrates AI-driven insights, sales automation, and communication tools, catering to teams seeking a data-focused approach to sales management. In this blog post, we’ll explore their key features to help you determine which CRM best suits your needs—or if Folk might offer a more balanced alternative with user-friendly contact management and customization options.

What is Breakcold?

Breakcold is a modern sales tool with a strong focus on social selling. It combines traditional CRM features like email campaigns and sales pipeline management with specific capabilities designed to enhance engagement with prospects.

Key features of Breakcold

• Social media integration: Breakcold integrates seamlessly with platforms like LinkedIn and Twitter, enabling users to interact with prospects without switching tabs.
• Curated feeds: You can create personalized feeds of B2B contacts, helping sales teams stay engaged with leads by following their updates across various channels​.
• Unified email inbox: Centralizes all email conversations from different domains, streamlining communication with prospects and improving organization.
• Sales pipeline management: A visual pipeline allows you to manage and track deals through different stages, enhancing the overall sales process.
  

What is Freshsales?

Freshsales is a CRM platform by Freshworks designed to help businesses streamline their sales processes with AI-powered tools and automation. It provides features like lead scoring, deal tracking, email and call management, and workflow automation to enhance efficiency and drive conversions. Freshsales also integrates communication and sales in one place, offering tools for personalized outreach and detailed insights to improve sales strategies.

Key features of Freshsales

• AI-powered insights: Freshsales leverages AI to provide recommendations, predict deal outcomes, and offer actionable insights to improve sales strategies.
• Lead scoring: Automatically prioritizes leads based on their engagement and likelihood to convert, helping sales teams focus on high-value opportunities.
• Deal tracking: Provides a visual sales pipeline to track deals through various stages and monitor progress in real time.
• Email and call management: Integrates email and phone communication, allowing users to manage interactions directly from the platform.
• Workflow automation: Automates repetitive tasks like sending follow-up emails or updating deal statuses, reducing manual work and improving efficiency.

Breakcold vs. Freshsales: Feature Comparison

Let's break down the key features of two CRM software solutions and take a closer look at their sales automation, email marketing tools, and contact management.

1. Sales pipeline management

Breakcold’s pipeline management feature provides a visual representation of the sales process, allowing users to track deals through different stages. This helps teams stay organized, monitor the progress of their sales efforts, and identify bottlenecks in the pipeline. Freshsales’ pipeline feature offers a visual sales pipeline that helps you track deals through various stages in real time. The drag-and-drop functionality allows you to easily move deals between stages, providing a clear overview of your progress. Integrated tools like lead scoring and AI insights further enhance your deal management by identifying priorities and predicting outcomes. While the pipeline is designed for simplicity, it’s heavily focused on sales workflows, which may limit its flexibility for teams requiring broader project or task tracking capabilities.

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2. Ease of use

Breakcold offers a user-friendly interface with straightforward navigation, making it easy for users to manage contacts and outreach campaigns efficiently. Freshsales also emphasizes ease of use with its intuitive dashboard and customizable features, allowing users to tailor the platform to their specific sales processes without extensive training.

3. Contact enrichment

Breakcold includes a form of contact enrichment through its social media integrations, allowing users to gather additional insights and interact with prospects across platforms like LinkedIn and Twitter. Freshsales offers a contact enrichment feature that automatically gathers additional information about leads and customers from public sources and integrated tools. This feature populates profiles with details such as job titles, social media profiles, and company information, reducing manual data entry and providing a more complete view of each contact.

4. Outreach

Breakcold's outreach feature allows users to run automated cold outreach campaigns across multiple channels, including email and LinkedIn. This multichannel capability enhances engagement with prospects, and its built-in email tracking helps users monitor the effectiveness of their campaigns. However, some users have noted limitations in sequencing contacts on lower-tier plans. Freshsales includes outreach tools designed to manage customer communication through email, phone, and chat. You can send personalized email campaigns and track engagement metrics, such as open and click-through rates, directly from the platform. The integrated phone feature supports call tracking and logging, while chat tools allow real-time communication with leads and customers. While these features provide a centralized approach to outreach, they are primarily focused on sales communication and may lack the depth of functionality found in dedicated marketing or multi-channel outreach platforms.

5. Automation

Breakcold offers automation features that streamline manual data entry and cold outreach, allowing users to set up automated email sequences and multichannel campaigns. Freshsales includes automation features designed to streamline repetitive tasks and enhance workflow efficiency. You can automate processes such as assigning leads, updating deal stages, and sending follow-up emails based on predefined triggers or conditions. The platform also supports workflow automation to manage complex sales processes, helping teams stay consistent in their activities. While these tools reduce manual effort, setting up advanced automations may require time and familiarity with the system’s configuration options.

7. Artificial Intelligence

Breakcold does not appear to have an AI integration. Freshsales includes AI integration through its Freddy AI. This feature provides predictive analytics, lead scoring, and actionable insights to help you prioritize opportunities and forecast sales outcomes. Freddy AI can also analyze past interactions to recommend the best times for follow-ups and suggest next steps for deals. While these tools aim to enhance decision-making and efficiency, they may require familiarity with AI-driven workflows to maximize their effectiveness.

Price and plans comparison

Let's take a closer look at the price and plans of both Breakcold and Freshsales.

Breakcold prices

Breakcold provides both a monthly and annual subscription plan. The following is a high level overview of their annual price plan.

• CRM Essentials: $17.40/seat/month.
• CRM Pro: $35.40/seat/month.

Freshsales prices

Freshsales' have a few price plans for you to choose from, through Freshworks. The following is a high level plan specific to Freshsales.

• Growth: Starts from $9/user/month.
• Pro: Starts from $39/user/month.
• Enterprise: Starts from $59/user/month.

Introducing folk CRM: the best alternative to Breakcold and Freshsales

Looking for an affordable alternative? We recommend folk. There is a reason why folk is a multiple award-winning CRM platform loved for its easy-to-use, plug-and-play CRM system.

Key features

• Contact management: Bring all your contacts into one place seamlessly, from social media platforms such as LinkedIn, Instagram and X to multiple inboxes including Gmail and Outlook.
• Notes and reminders: Attach notes directly to a contact's profile in folk, and access them on the go. And assign reminders so you know exactly when to follow-up.
• Sales pipeline dashboard: Manage your entire sales cycle and leads with a highly customizable sales pipeline dashboard that can be used in Kanban-board view or listicle.
• Ease of use and customization: Easily customize the pipelines, dashboards, automation, email sequences, so that you can use it across your sales cycle and pipeline management – and other business functions such as recruitment, marketing, and more.
• Social media integration: Import people and companies from LinkedIn, Sales Navigator, Instagram, and X within a click thanks to folk’s Google Chrome extension.
• Contact sync from Gmail and Outlook: Full email sync enabling users to manage all communications directly from the CRM.
• Find email addresses in a click: Contact enrichment powered by Apollo, and Dropcontact so you can fill in missing data points with 1-click.
• Email sequences: Send email sequences with reminders if your leads don’t reply to your first emails. It includes an AI integration allowing you to personalize email at scale.

Price and plans

folk has a 14-day free trial. After that, there are affordable monthly or annual subscription plans. The annual subscription plan is as follows.

• Standard: $20 per user, per month.
• Premium: $40 per user, per month.
• Custom: Starts from $80 per user, per month.

Breakcold vs. Freshsales: What's the verdict?

In comparing Breakcold and Freshsales, it's clear how both CRMs offer unique strengths—Breakcold excels in social selling, while Freshsales provides robust automation and analytics. However, for companies seeking a more personalized approach to relationship management, folk presents a compelling alternative. With its user-friendly interface and extensive customization options, folk blends the best of both worlds, offering a flexible and effective CRM solution. For those ready to explore a new level of CRM efficiency, try folk today, free.