Attio vs Brevo

Considering a new CRM? Attio and Brevo are two well-regarded platforms designed to elevate customer relationship management. Attio specializes in flexible contact management and customizable data organization, making it ideal for businesses that prioritize personalized customer interactions. Brevo, on the other hand, offers a wider array of tools, including email marketing, SMS, and CRM features, aimed at supporting comprehensive multi-channel engagement. In this blog post, we’ll explore their key features, ease of use, pricing, and more. However, if you’re after a balanced CRM with intuitive contact management, Folk CRM might just be the better choice.

What is Attio?

Attio is a customizable platform designed for flexibility in managing customer relationships and workflows. It allows users to create tailored pipelines, manage customer data, and track interactions within an intuitive interface.

Key features of Attio

• Customizable pipelines: Attio allows users to fully customize sales pipelines, creating deal stages that match specific business processes.
• Contact and company management: It centralizes contact and company data, automatically tracking emails, notes, and tasks for a comprehensive view of interactions.
• Workflow automation: Users can automate tasks such as data entry and follow-ups based on specific triggers, improving efficiency.
• Task manager and reminders: Built-in tools help users stay on top of tasks and follow-ups, ensuring important activities are not missed.
  

What is Brevo?

Brevo, formerly known as Sendinblue, is a comprehensive customer relationship management (CRM) and email marketing platform tailored for small to mid-sized businesses. Brevo offers a wide range of tools, including email and SMS marketing, chat, CRM, and marketing automation to help businesses effectively engage with their audience across multiple channels.

Key features of Brevo

• Marketing platform: Provides tools for email, SMS, and WhatsApp campaigns, as well as marketing automation to improve multi-channel campaign engagement and streamline marketing efforts.
• Sales platform: Helps manage pipelines and track sales activities with tools like automated deal tracking, meeting scheduling, and call recording, making it easier for teams to follow leads and close deals.
• Conversations platform: Allows businesses to offer customer support through live chat, a shared inbox, and multi-channel communication solutions, ensuring seamless customer interaction.
• Customer data platform: Enables businesses to unify, manage, and analyze customer data across platforms with a multi-table data model, sourcing library, and customer analytics, improving data-driven decisions.
• Messaging API: Provides APIs for sending emails, SMS, and WhatsApp messages, with features for transactional emails, inbound parsing, and integrations with other applications for customized communication.

Attio vs. Brevo: Feature Comparison

Let's break down the key features of two CRM software solutions and take a closer look at their sales automation, email marketing tools, and contact management.

1. Sales pipeline management

Attio's pipeline management system is highly customizable, allowing users to create tailored stages that reflect their specific sales processes. The system supports a Kanban-style view for visualizing deal progression and includes automation triggers at each stage to enhance productivity. This flexibility makes it ideal for teams looking to adapt the CRM to their unique workflows.
Brevo's Pipeline feature is designed to help manage the sales process by offering custom deal pipelines. It enables teams to track deals across various stages and organize tasks for follow-ups and meetings. Users can customize deal stages to match their sales cycle and automate some repetitive tasks. The feature also supports bulk contact import, allowing teams to link contacts and deals for easier organization. Basic analytics provide data insights, though it may require further customization to meet specific needs.

2. Ease of use

Attio offers a user-friendly interface with intuitive navigation, making it easy for teams to manage customer relationships efficiently. Brevo, on the other hand, provides a straightforward setup and user experience, focusing on simplifying complex marketing tasks for businesses of all sizes.

3. Contact enrichment

Attio automatically enriches people and company records with useful data points like logos and profile pictures, enhancing the quality and completeness of customer data. Brevo includes contact enrichment capabilities as part of its Customer Data Platform. This feature allows businesses to unify, manage, and sync customer data, making it easier to create a more complete customer profile.

4. Outreach

Attio has an Outreach integration that allows users to trigger responses to email sequences and send messages directly from the platform. Brevo's outreach capabilities are centered around its Marketing Platform, offering tools for email, SMS, and WhatsApp marketing, along with automation for optimal message timing.

5. Automation

Attio's automation feature streamlines workflows by automating routine tasks, improving efficiency. Brevo offers extensive automation across its Marketing and Sales Platforms, including automated campaigns and task reminders, enhancing both marketing and sales processes.

6. Integration

Attio provides robust integration options with various tools and platforms, allowing seamless connectivity. Brevo also supports integrations, particularly within its Marketing Platform, to enhance functionality and user experience.

7. Artificial Intelligence

Attio CRM integrates AI to automate complex tasks, such as classifying data and qualifying leads. Brevo's AI focuses on enhancing email marketing through personalization and optimization to boost engagement.

Price and plans comparison

Let's take a closer look at the price and plans of both Attio and Brevo.

Attio prices

Attio has a free plan limited to three seats per month. After that, an annual subscription is as follows.

• Plus: $34/seat/month.
• Pro: $69/seat/month.
• Enterprise: $119/seat/month.

Brevo prices

Brevo has a limited free version that gives you access to 300 emails. After that, the price plans provide you with the number of emails you can send per month. As well as other features. You then also have the option of customizing your plan, so that it can be based on the number of emails you send a month. And, the number of contacts. The following is an overview of their annual plan.

• Starter: Starting from $8.08/month.
• Business: Starting from $16.17/month.
• Enterprise: Undisclosed.

Introducing folk CRM: the best alternative to Attio and Brevo

Looking for an affordable alternative? We recommend folk. A multiple award-winning CRM platform loved for its easy-to-use, plug-and-play CRM system. folk is highly customizable allowing it to support multiple business functions including sales, marketing, recruitment, investment relations and more. You can also use it as a solopreneur, small to mid-size team and large enterprise.

Key features

• Contact management: Bring all your contacts into one place seamlessly, from social media platforms such as LinkedIn, Instagram and X to multiple inboxes including Gmail and Outlook.
• Notes and reminders: Attach notes directly to a contact's profile in folk, and access them on the go. And assign reminders so you know exactly when to follow-up.
• Sales pipeline dashboard: Manage your entire sales cycle and leads with a highly customizable sales pipeline dashboard that can be used in Kanban-board view or listicle.
• Ease of use and customization: Easily customize the pipelines, dashboards, automation, email sequences, so that you can use it across your sales cycle and pipeline management – and other business functions such as recruitment, marketing, and more.
• Social media integration: Import people and companies from LinkedIn, Sales Navigator, Instagram, and X within a click thanks to folk’s Google Chrome extension.
• Contact sync from Gmail and Outlook: Full email sync enabling users to manage all communications directly from the CRM.
• Find email addresses in a click: Contact enrichment powered by Apollo, and Dropcontact so you can fill in missing data points with 1-click.
• Email sequences: Send email sequences with reminders if your leads don’t reply to your first emails. It includes an AI integration allowing you to personalize email at scale.

Price and plans

folk has a 14-day free trial. After that, there are affordable monthly or annual subscription plans. The annual subscription plan is as follows.

• Standard: $20 per user, per month.
• Premium: $40 per user, per month.
• Custom: Starts from $80 per user, per month.

Attio vs. Brevo: What's the Verdict?

When it comes to choosing between Attio and Brevo, it's apparent that both platforms offer robust CRM features tailored to different business needs. Attio excels with its highly customizable pipelines and workflow automation, making it ideal for businesses seeking flexibility. Brevo, on the other hand, is known for its user-friendly interface and comprehensive contact management. However, for companies that need a more personalized approach to relationship management, folk provides a flexible alternative to these traditional CRM options, blending ease of use with customization. Try folk today, free.