Once you have your list of leads, it’s time to activate them. Earlier this year we rolled out automated campaigns called Sequences that allow you to schedule emails from multiple senders, get faster with AI message drafting, use variables to personalize with data from your CRM, and now 2 new highly requested updates. When sending a Sequence, the messages will show up in the same thread and you’ll be able to better understand the performance of your outreach with percentage based analytics. Go forth and send, optimize, close!