HubSpot vs Pipeliner CRM

When choosing a CRM platform, it's essential to find one that aligns with your business goals and processes. HubSpot and Pipeliner CRM are two well-known platforms designed to help businesses manage customer relationships and streamline sales processes. HubSpot offers a versatile suite of tools for marketing, sales, and customer service, making it a strong choice for teams seeking an all-in-one solution. Pipeliner CRM, on the other hand, focuses on visual pipeline management and detailed sales analytics, ideal for teams that prioritize tracking and optimizing their sales performance. In this blog post, we’ll compare their features, pricing, and usability to help you decide which platform suits your needs. We'll also explore folk as a potential alternative.

What is HubSpot?

HubSpot CRM is a user-friendly, scalable platform offering integrated tools for managing sales, marketing, customer service, and operations efficiently.

Key features of HubSpot

• Marketing hub: Includes email marketing, ad tracking, landing pages, and lead generation tools.
• Sales hub: Provides deal tracking, pipeline management, sales automation, and reporting.
• Service hub: Offers customer service tools like ticketing, live chat, and knowledge bases.
• Operations hub: Syncs and automates business processes across different systems.
• Lead scoring: Prioritize leads with predictive scoring to improve sales efficiency.
  

What is Pipeliner CRM?

Pipeliner is an AI-powered sales CRM designed for small, mid-sized, and enterprise organizations, focusing on simplicity and scalability. It offers a visual approach to sales management, allowing teams to track pipelines, forecast outcomes, and automate workflows.

Key features of Pipeliner CRM

• Sales force automation: Automates routine sales tasks, helping teams focus on selling while ensuring consistency across workflows.
• Key account management: Provides tools to manage and track relationships with high-value clients, ensuring personalized attention and strategy.
• Communications and activities tracking: Logs and organizes all interactions, calls, and emails, providing a centralized view of customer communication.
• Reporting engine: Offers customizable reports and dashboards to deliver insights into sales performance and team productivity.
• Process and workflow automation: Automates repetitive workflows, such as task assignments and approvals, to improve efficiency and reduce manual effort.

HubSpot vs. Pipeliner CRM: Feature Comparison

Let's break down the key features of HubSpot and Pipeliner CRM to take a closer look at their sales automation, email marketing tools, user experience and more.

1. Sales Pipeline Management

Ultimately, both platforms excel in visual sales tracking, but HubSpot might appeal more to users looking for a broader set of automation features, whereas Pipeliner CRM offers a more focused approach to sales progression.
HubSpot's pipeline management feature provides a visual overview of deals, allowing users to track the progress of sales opportunities, customize stages, and automate tasks for a more efficient sales process. Its intuitive interface supports easy navigation and quick updates, making it suitable for teams seeking a streamlined sales workflow.
Pipeliner CRM’s pipeline feature offers a visual interface to track sales opportunities through different stages. The drag-and-drop functionality allows you to move deals across stages, providing an overview of your sales progress. It supports multiple pipelines to accommodate different sales workflows, with integrated tools like automation and reporting to assist with task management and deal prioritization. While the feature is functional and adaptable, its focus is primarily on sales tracking, which may limit its utility for broader business needs.

2. Ease of use

HubSpot is renowned for its intuitive interface, making it accessible for users with varying technical skills. Pipeliner CRM, while also user-friendly, may require a learning curve for those unfamiliar with its unique visual pipeline structure. Both platforms prioritize ease of use, but HubSpot often leads in simplicity.

3. Contact enrichment

HubSpot's new data enrichment feature, Breeze Intelligence, enhances data collection by automatically populating known information, streamlining the process through form shortening. This feature significantly improves user experience by reducing manual data entry, ensuring more accurate and complete contact profiles, and ultimately aiding in more personalized customer interactions. Pipeliner CRM offers a contact enrichment feature through its Auto Profiling integration, which automatically populates additional data for contacts and accounts. This feature only adds data if there is a high probability of accuracy and does not overwrite existing fields. However, the Auto Profiling integration is an add-on and must be activated through the Pipeliner Automation Hub, making it a more selective and optional tool for contact enrichment.

4. Outreach

HubSpot's email marketing tool offers advanced outreach capabilities, allowing users to build and A/B test campaigns with ease. In contrast, Pipeliner CRM provides basic outreach through its mass email feature, focusing on supporting sales processes. For comprehensive outreach, Pipeliner users might need additional integrations.

5. Automation

HubSpot excels in automation, offering extensive tools to streamline marketing, sales, and customer service tasks. Pipeliner CRM provides automation for sales processes and administrative tasks, with integration options to enhance capabilities. While both platforms reduce manual effort, HubSpot's automation is more robust and comprehensive.

6. Integration

HubSpot's App Marketplace boasts over 1,500 integrations, offering a wide array of tools that connect seamlessly with its CRM platform, enhancing functionality and providing users with extensive customization options. Pipeliner CRM integrates with over 50 popular applications, including Google Suite, Microsoft Suite, and various marketing, email, and data synchronization tools, to streamline workflows and enhance productivity.

7. Artificial Intelligence

HubSpot leverages AI to automate tasks and optimize marketing efforts, offering insights for sales forecasting and content recommendations. Pipeliner CRM's Voyager AI Gen focuses on providing sales insights and recommendations, enhancing decision-making but lacking broader AI functionalities like predictive analytics.

Price and plans comparison

Let's take a closer look at the price and plans of both HubSpot and Pipeliner CRM.

HubSpot prices

Once you're ready to upgrade from the free forever plan, HubSpot Sales hub pricing is as follows.

• Starter: $20 per user, per month.
• Professional: $100 per user, per month.
• Enterprise: $150 per user, per month.

Pipeliner CRM prices

Pipeliner offers several versions of its CRM, tailored to different price points.

• Starter: Starts from $65/seat/month.
• Business: Starts from $85/seat/month.
• Enterprise: Starts from $115/seat/month.
• Unlimited: Starts from $150/seat/month.

Introducing folk CRM: the best alternative to HubSpot and Pipeliner CRM

Looking for an affordable alternative? We recommend folk. A multiple award-winning CRM platform loved for its easy-to-use, plug-and-play CRM system. folk can support multiple business use cases across sales, marketing, recruitment and more. folk can also scale with you as your business grows, thanks to the way it can support solopreneurs, small to mid-size teams, and large enterprises.

Key features

• Contact management: Bring all your contacts into one place seamlessly, from social media platforms such as LinkedIn, Instagram and X to multiple inboxes including Gmail and Outlook.
• Notes and reminders: Attach notes directly to a contact's profile in folk, and access them on the go. And assign reminders so you know exactly when to follow-up.
• Sales pipeline dashboard: Manage your entire sales cycle and leads with a highly customizable sales pipeline dashboard that can be used in Kanban-board view or listicle.
• Ease of use and customization: Easily customize the pipelines, dashboards, automation, email sequences, so that you can use it across your sales cycle and pipeline management – and other business functions such as recruitment, marketing, and more.
• Social media integration: Import people and companies from LinkedIn, Sales Navigator, Instagram, and X within a click thanks to folk’s Google Chrome extension.
• Contact sync from Gmail and Outlook: Full email sync enabling users to manage all communications directly from the CRM.
• Find email addresses in a click: Contact enrichment powered by Apollo, and Dropcontact so you can fill in missing data points with 1-click.
• Email sequences: Send email sequences with reminders if your leads don’t reply to your first emails. It includes an AI integration allowing you to personalize email at scale.

Price and plans

folk has a 14-day free trial. After that, there are affordable monthly or annual subscription plans. The annual subscription plan is as follows.

• Standard: $20 per user, per month.
• Premium: $40 per user, per month.
• Custom: Starts from $80 per user, per month.

HubSpot vs. Pipeliner CRM: What's the verdict?

When comparing HubSpot and Pipeliner CRM, a closer looks tells you a few things. HubSpot excels in providing a comprehensive suite of tools for marketing, sales, and customer service, making it ideal for businesses seeking an all-in-one solution. Pipeliner CRM, on the other hand, stands out with its visual sales management and AI-driven insights, catering to those who prioritize sales process visualization and automation. However, for companies that need a more personalized approach to relationship management, folk provides a flexible alternative to these traditional CRM options, blending ease of use with customization. Try folk today, free.