HubSpot vs Nimble

HubSpot and Nimble are two popular CRM options, each bringing unique strengths to customer relationship management. HubSpot offers an all-in-one platform with powerful marketing, sales, and service tools, designed for businesses looking to centralize their customer journey and scale their growth. Nimble, on the other hand, emphasizes contact enrichment and social media integration, making it ideal for teams focused on building and nurturing personal relationships. In this blog post, we’ll dive into their key features to help you decide which CRM best fits your needs—or if Folk might offer an even better alternative by blending user-friendly features with enhanced contact management tools.

What is HubSpot?

HubSpot CRM is a user-friendly, scalable platform offering integrated tools for managing sales, marketing, customer service, and operations efficiently.

Key features of HubSpot

• Marketing hub: Includes email marketing, ad tracking, landing pages, and lead generation tools.
• Sales hub: Provides deal tracking, pipeline management, sales automation, and reporting.
• Service hub: Offers customer service tools like ticketing, live chat, and knowledge bases.
• Operations hub: Syncs and automates business processes across different systems.
• Lead scoring: Prioritize leads with predictive scoring to improve sales efficiency.
  

What is Nimble?

Nimble is a relationship-focused CRM designed to help businesses manage contacts, track interactions, and streamline communication. You can use Nimble from your inbox, socials and web page.

Key features of Nimble

• Contact management: Nimble consolidates contact details from various sources, including email and social media, into unified profiles, making it easier to track communication.
• Social listening and engagement: The platform integrates with social media channels, enabling users to monitor conversations, engage with leads, and stay updated on contacts' social activity.
• Email tracking: Nimble provides email tracking tools to monitor when emails are opened and links are clicked, helping users gauge engagement with outreach efforts.
• Pipeline management: Users can manage sales pipelines with customizable deal stages, allowing teams to track opportunities and monitor deal progression.
• Task and activity management: Nimble includes task tracking and reminders, helping users stay organized with follow-ups, meetings, and to-do lists associated with contacts or deals.

HubSpot vs. Nimble: Feature Comparison

Let's break down the key features of two CRM software solutions and take a closer look at their sales automation, email marketing tools, and contact management.

1. Sales pipeline management

HubSpot's pipeline management feature provides a visual overview of deals, allowing users to track the progress of sales opportunities, customize stages, and automate tasks for a more efficient sales process. On the other hand, Nimble CRM includes a pipeline dashboard for tracking sales opportunities through customizable deal stages, providing a visual overview of where deals stand within the sales process. The dashboard allows users to create and move deals through each stage, set expected close dates, and update deal values.
From this, it's clear that both platforms offer robust tools for managing sales pipelines, but HubSpot's integration with its broader suite of marketing and service tools can provide a more seamless experience for businesses looking to align their sales and marketing efforts. Meanwhile, Nimble's strength lies in its social integration capabilities, making it a great choice for businesses that prioritize social media engagement and relationship-building.

2. Ease of use

HubSpot offers an intuitive interface with a drag-and-drop functionality, making it user-friendly even for beginners. Similarly, Nimble is generally regarded as easy to use, particularly for small to mid-sized teams focused on contact management and relationship-building.

3. Contact enrichment

HubSpot's Breeze Intelligence feature enhances data collection by automatically populating known information, streamlining the process with form shortening. This makes data entry more efficient. Nimble also offers contact enrichment but focuses on gathering detailed information from various sources for comprehensive profiles.

4. Outreach

HubSpot's email marketing tool offers a drag-and-drop interface for campaign creation, A/B testing, and email personalization. Nimble CRM facilitates individual and group email communications, tracking engagement with email tracking features to monitor opens and clicks, enhancing the effectiveness of outreach efforts.

5. Automation

HubSpot provides robust automation capabilities, streamlining marketing, sales, and customer service tasks like lead nurturing and follow-ups. Nimble CRM's automation is more basic, focusing on tasks like data enrichment and follow-up reminders, aiding in interaction management without extensive manual effort.

6. Integration

HubSpot's App Marketplace features over 1,500 integrations, offering a vast array of tools that seamlessly connect with its CRM platform, enhancing its functionality and adaptability to various business needs. Nimble connects with productivity tools like Mailchimp, QuickBooks, and Zapier, enabling users to automate data flow and enhance functionality through third-party applications.

7. Artificial intelligence

HubSpot uses AI to automate tasks such as data entry and lead scoring, providing insights for sales forecasting and personalized content recommendations. Nimble CRM employs AI-powered sales intelligence to enrich contact profiles, gathering detailed data to enhance prospecting and lead management.

Price and plans comparison

Let's take a closer look at the price and plans of both HubSpot and Nimble.

HubSpot prices

Prices and plans on the CRM suite for an annual subscription are as follows.

• Starter: $15 per user, per month.
• Professional: $450 per user, per month.
• Enterprise: $1,500 per user, per month.

Nimble prices

Nimble provides both a monthly and annual subscription plan, with only one tier plan for each subscription type.

• Annual: $24.90/user/month.
• Monthly: $29.90/user/month.

Introducing folk CRM: the best alternative to HubSpot and Nimble

Looking for an affordable alternative? We recommend folk. A multiple award-winning CRM platform loved for its easy-to-use, plug-and-play CRM system. folk can support multi use cases including sales, marketing, recruitment, fundraising and more.

Key features

• Contact management: Bring all your contacts into one place seamlessly, from social media platforms such as LinkedIn, Instagram and X to multiple inboxes including Gmail and Outlook.
• Notes and reminders: Attach notes directly to a contact's profile in folk, and access them on the go. And assign reminders so you know exactly when to follow-up.
• Sales pipeline dashboard: Manage your entire sales cycle and leads with a highly customizable sales pipeline dashboard that can be used in Kanban-board view or listicle.
• Ease of use and customization: Easily customize the pipelines, dashboards, automation, email sequences, so that you can use it across your sales cycle and pipeline management – and other business functions such as recruitment, marketing, and more.
• Social media integration: Import people and companies from LinkedIn, Sales Navigator, Instagram, and X within a click thanks to folk’s Google Chrome extension.
• Contact sync from Gmail and Outlook: Full email sync enabling users to manage all communications directly from the CRM.
• Find email addresses in a click: Contact enrichment powered by Apollo, and Dropcontact so you can fill in missing data points with 1-click.
• Email sequences: Send email sequences with reminders if your leads don’t reply to your first emails. It includes an AI integration allowing you to personalize email at scale.

Price and plans

folk has a 14-day free trial. After that, there are affordable monthly or annual subscription plans. The annual subscription plan is as follows.

• Standard: $20 per user, per month.
• Premium: $40 per user, per month.
• Custom: Starts from $80 per user, per month.

HubSpot vs. Nimble: What's the verdict?

While it's clear that both HubSpot and Nimble offer robust CRM solutions tailored to different business needs, the choice ultimately depends on your specific requirements. HubSpot excels with its comprehensive suite of integrated marketing, sales, and service tools, ideal for larger enterprises seeking scalability. Nimble, on the other hand, shines with its focus on relationship management and social media integration, making it a great choice for small to medium-sized businesses. For companies that need a more personalized approach to relationship management, folk provides a flexible alternative to these traditional CRM options, blending ease of use with customization. Try folk today, free