HubSpot vs HIghLevel

HubSpot and HighLevel are two platforms designed to help businesses manage marketing, sales, and customer relationships. HubSpot offers a broad suite of tools with a focus on user-friendly features and scalability, making it popular among businesses of all sizes. HighLevel, on the other hand, caters primarily to agencies, emphasizing automation, lead management, and client-focused tools. In this comparison, we’ll examine their key features, pricing, and usability to help you decide which platform aligns better with your needs. If you’re looking for a well-rounded alternative, we'll explore how folk CRM might offer the balance of simplicity and enhanced contact management you're seeking.

What is HubSpot?

HubSpot CRM is a user-friendly, scalable platform offering integrated tools for managing sales, marketing, customer service, and operations efficiently.

Key features of HubSpot

• Marketing hub: Includes email marketing, ad tracking, landing pages, and lead generation tools.
• Sales hub: Provides deal tracking, pipeline management, sales automation, and reporting.
• Service Hub: Offers customer service tools like ticketing, live chat, and knowledge bases.
• Operations hub: Syncs and automates business processes across different systems.
• Lead scoring: Prioritize leads with predictive scoring to improve sales efficiency.
  

What is HighLevel?

HighLevel CRM is a comprehensive platform designed to streamline digital marketing efforts for agencies and businesses. It offers features such as lead capture, automated booking, customer nurturing, and membership site creation. The platform provides tools to help agencies build their digital marketing engine, automate workflows, and drive business growth. It also includes a white-label option for agencies.

Key features of HighLevel

• Lead capture tools: HighLevel provides customizable forms, surveys, and landing pages to help businesses effectively capture and manage leads.
• Automated workflows: Automate tasks like follow-ups, appointment scheduling, and reminders, saving time and ensuring consistent communication.
• Customer nurturing tools: Engage with leads through email campaigns, text messages, and automated drip sequences to convert them into loyal customers.
• Membership site creation: Build and manage membership sites directly within the platform, offering valuable resources or courses to clients.
• White-label platform: Agencies can fully brand HighLevel as their own, delivering a seamless experience to their clients.

HubSpot vs. HighLevel: Feature Comparison

Let's break down the key features of HubSpot and Highlevel, and take a closer look at their sales automation, email marketing tools, and user experience.

1. Sales Pipeline Management

HubSpot's pipeline management feature provides a visual overview of deals, allowing users to track the progress of sales opportunities, customize stages, and automate tasks for a more efficient sales process. HighLevel CRM’s sales pipeline management feature enables businesses to create pipelines tailored to their sales processes. It provides tools to track leads, monitor deal progress, and view opportunities through a dashboard. This feature is designed to help organize sales workflows and provide visibility into the sales cycle.

2. Ease of use

HubSpot is known for its intuitive interface, making it easy for users to navigate and manage their CRM tasks efficiently. HighLevel, while feature-rich, may require a steeper learning curve due to its extensive customization options, which can be overwhelming for new users.

3. Contact enrichment

HubSpot's new data enrichment feature, Breeze Intelligence, includes enriching features such as form shortening to streamline data collection by automatically populating known information. This helps in maintaining up-to-date and accurate contact records effortlessly. HighLevel CRM does not appear to offer dedicated contact enrichment features.

4. Outreach

HubSpot's email marketing tool allows for easy campaign creation with a drag-and-drop method, enabling A/B testing and personalization. HighLevel CRM offers diverse outreach tools, including email, text messaging, and automated sequences, though configuring these options for optimal use may require additional setup time.

5. Automation

HubSpot offers robust automation capabilities that streamline marketing, sales, and customer service processes by automating tasks such as lead nurturing, follow-ups, and email campaigns. HighLevel CRM also provides powerful automation tools for workflows, though setting up complex sequences may take more effort and time.

6. Integration

HubSpot's App Marketplace offers over 1,500 integrations, providing a wide range of tools that connect seamlessly with its CRM platform, enhancing its functionality and adaptability to various business needs. HighLevel also offers integrations designed to streamline operations by enabling users to connect HighLevel with their existing systems and tools. However, the range of integrations may require additional setup and configuration to align with specific business needs.

7. Artificial Intelligence

HubSpot integrates AI to optimize sales and marketing efforts by automating tasks like data entry, lead scoring, and email personalization. HighLevel CRM does not prominently feature AI, focusing instead on manual configuration and automation without AI-driven insights.

Price and plans comparison

Let's take a closer look at the price and plans of both HubSpot and HighLevel.

HubSpot prices

Prices and plans on the CRM suite for an annual subscription are as follows.

• Starter: $15 per user, per month.
• Professional: $450 per user, per month.
• Enterprise: $1,500 per user, per month.

HighLevel prices

High Level has two price tiers for you to choose from.

• Starter: $97/seat/month.
• Unlimited: $297/seat/month.

Introducing folk CRM: the best alternative to HubSpot and HighLevel

Looking for an affordable alternative? We recommend folk. A multiple award-winning CRM platform loved for its easy-to-use, plug-and-play CRM system. folk can grow with you as your business scales, with its ability to support solopreneurs, small to mid-size teams, and large enterprises. folk can also support multiple business functions including sales, marketing, recruitment and more.

Key features

• Contact management: Bring all your contacts into one place seamlessly, from social media platforms such as LinkedIn, Instagram and X to multiple inboxes including Gmail and Outlook.
• Notes and reminders: Attach notes directly to a contact's profile in folk, and access them on the go. And assign reminders so you know exactly when to follow-up.
• Sales pipeline dashboard: Manage your entire sales cycle and leads with a highly customizable sales pipeline dashboard that can be used in Kanban-board view or listicle.
• Ease of use and customization: Easily customize the pipelines, dashboards, automation, email sequences, so that you can use it across your sales cycle and pipeline management – and other business functions such as recruitment, marketing, and more.
• Social media integration: Import people and companies from LinkedIn, Sales Navigator, Instagram, and X within a click thanks to folk’s Google Chrome extension.
• Contact sync from Gmail and Outlook: Full email sync enabling users to manage all communications directly from the CRM.
• Find email addresses in a click: Contact enrichment powered by Apollo, and Dropcontact so you can fill in missing data points with 1-click.
• Email sequences: Send email sequences with reminders if your leads don’t reply to your first emails. It includes an AI integration allowing you to personalize email at scale.

Price and plans

folk has a 14-day free trial. After that, there are affordable monthly or annual subscription plans. The annual subscription plan is as follows.

• Standard: $20 per user, per month.
• Premium: $40 per user, per month.
• Custom: Starts from $80 per user, per month.

HubSpot vs. HighLevel: What's the verdict?

When comparing HubSpot and HighLevel, it's apparent how both platforms offer robust CRM solutions tailored to various business needs. HubSpot excels with its comprehensive suite of integrated tools across marketing, sales, and customer service, while HighLevel is known for its affordability and all-in-one marketing capabilities. However, for companies that need a more personalized approach to relationship management, folk provides a flexible alternative to these traditional CRM options, blending ease of use with customization. Try folk today, free