Nimble vs Brevo

Looking to upgrade your CRM? Nimble and Brevo are two prominent platforms, each offering different features and workflows with the common goal of helping you manage relationships and sales. While both are powerful tools, they both cater to different business needs and priorities. In this blog post, we'll do an in-depth comparison of their key features, pricing, and overall benefits to help you determine which CRM aligns best with your organization's goals. We'll also introduce folk as a compelling alternative option.

What is Nimble?

Nimble is a relationship-focused CRM designed to help businesses manage contacts, track interactions, and streamline communication. Nimble can work from your Outlook or Gmail inbox, social and web.

Key features of Nimble

• Contact management: Nimble consolidates contact details from various sources, including email and social media, into unified profiles, making it easier to track communication.
• Social listening and engagement: The platform integrates with social media channels, enabling users to monitor conversations, engage with leads, and stay updated on contacts' social activity.
• Email tracking: Nimble provides email tracking tools to monitor when emails are opened and links are clicked, helping users gauge engagement with outreach efforts.
• Pipeline management: Users can manage sales pipelines with customizable deal stages, allowing teams to track opportunities and monitor deal progression.
• Task and activity management: Nimble includes task tracking and reminders, helping users stay organized with follow-ups, meetings, and to-do lists associated with contacts or deals.
  

What is Brevo?

Brevo, formerly known as Sendinblue, is a comprehensive customer relationship management (CRM) and email marketing platform tailored for small to mid-sized businesses. Brevo also offers a wide range of tools, including email and SMS marketing, chat, CRM, and marketing automation to help businesses effectively engage with their audience across multiple channels.

Key features of Brevo

• Marketing platform: Provides tools for email, SMS, and WhatsApp campaigns, as well as marketing automation to improve multi-channel campaign engagement and streamline marketing efforts.
• Sales platform: Helps manage pipelines and track sales activities with tools like automated deal tracking, meeting scheduling, and call recording, making it easier for teams to follow leads and close deals.
• Conversations platform: Allows businesses to offer customer support through live chat, a shared inbox, and multi-channel communication solutions, ensuring seamless customer interaction.
• Customer data platform: Enables businesses to unify, manage, and analyze customer data across platforms with a multi-table data model, sourcing library, and customer analytics, improving data-driven decisions.
• Messaging API: Provides APIs for sending emails, SMS, and WhatsApp messages, with features for transactional emails, inbound parsing, and integrations with other applications for customized communication.

Nimble vs. Brevo: Feature Comparison

Let's break down the key features of two CRM software solutions and take a closer look at their sales automation, email marketing tools, and contact management.

1. Sales pipeline management

Both platforms offer essential tools for sales pipeline management, but Nimble emphasizes visualization and customization, whereas Brevo highlights task organization and automation.
Nimble CRM offers a dynamic pipeline dashboard that allows users to track sales opportunities through customizable deal stages. This visual tool provides an overview of deal progress, enabling users to create and move deals, set expected close dates, and update deal values. It's designed to help sales teams stay organized and efficient.
Brevo's Pipeline feature focuses on managing the sales process with custom deal pipelines. Teams can track deals across various stages, organize tasks for follow-ups, and automate repetitive tasks. Brevo supports bulk contact import, linking contacts and deals for streamlined organization. While it provides basic analytics for data insights, users may need to customize further to fit specific requirements.

2. Ease of use

Nimble offers an intuitive interface that simplifies contact management and social media integration, making it user-friendly for small businesses. Brevo, on the other hand, provides a more complex platform with extensive marketing tools, which might require a learning curve for users unfamiliar with comprehensive marketing suites.

3. Contact enrichment

Nimble CRM’s contact enrichment feature automatically gathers additional information on contacts from various public sources, including social media profiles. Brevo includes contact enrichment capabilities as part of its Customer Data Platform. This feature allows businesses to unify, manage, and sync customer data, making it easier to create a more complete customer profile.

4. Outreach

Nimble CRM’s outreach feature enables users to manage individual and group email communications, track engagement, and personalize messaging based on contact profiles. It includes email tracking to monitor opens and clicks, allowing users to gauge the effectiveness of their outreach efforts. Brevo's outreach capabilities focus on multi-channel marketing, offering tools for email, SMS, and WhatsApp with automation options for optimal timing.

5. Automation

Nimble CRM's automation is basic, aiding in data enrichment and follow-up reminders. Brevo excels in automation, providing tools for email, SMS, and WhatsApp campaigns based on customer actions, alongside AI-driven personalization, streamlining both marketing and sales processes.

6. Integration

Nimble connects with productivity tools like Mailchimp, QuickBooks, and Zapier, enabling users to automate data flow and enhance functionality through third-party applications. Brevo also offers extensive integration options, connecting with over 150 digital tools, including CRM, CMS, e-commerce, and analytics platforms. This allows businesses to easily sync data across systems, streamlining workflows and enhancing the functionality of their existing tech stack.

7. Artificial Intelligence

Nimble CRM incorporates AI-powered sales intelligence for prospecting and lead enrichment, offering detailed insights. Brevo uses AI to enhance email marketing, focusing on content personalization and optimization to boost engagement.

Price and plans comparison

Let's take a closer look at the price and plans of both Nimble and Brevo.

Nimble prices

Nimble provides both a monthly and annual subscription plan. With only one tier for each subscription type.

• Annual: $24.90/user/month.
• Monthly: $29.90/user/month.

Brevo prices

Brevo has a limited free version that gives you access to 300 emails. After that, the price plans provide you with the number of emails you can send per month. As well as other features. You then also have the option of customizing your plan, so that it can be based on the number of emails you send a month and the number of contacts. The following is an overview of their annual plan.

• Starter: Starting from $8.08/month.
• Business: Starting from $16.17/month.
• Enterprise: Undisclosed.

Introducing folk CRM: the best alternative to Nimble and Brevo

Looking for an affordable alternative? We recommend folk. A multiple award-winning CRM platform loved for its easy-to-use, plug-and-play CRM system. folk can support multiple use cases across sales, marketing, recruitment, investor relations and more. You can also use folk as a solopreneur, small to mid-size team, and large enterprise.

Key features

• Ease of use and customization: Easily customize the pipelines, dashboards, automation, email sequences, so that you can use it across your sales cycle and pipeline management – and other business functions such as recruitment, marketing, and more.
• Social media integration: Import people and companies from LinkedIn, Sales Navigator, Instagram, and X within a click thanks to folk’s Google Chrome extension.
• Contact sync from Gmail and Outlook: Full email sync enabling users to manage all communications directly from the CRM.
• Find email addresses in a click: Contact enrichment powered by Apollo, and Dropcontact so you can fill in missing data points with 1-click.
• Email sequences: Send email sequences with reminders if your leads don’t reply to your first emails. It includes an AI integration allowing you to personalize email at scale.

Price and plans

folk has a 14-day free trial. After that, there are affordable monthly or annual subscription plans. The annual subscription plan is as follows.

• Standard: $20 per user, per month.
• Premium: $40 per user, per month.
• Custom: Starts from $80 per user, per month.

Nimble vs. Brevo : What's the verdict?

In comparing Nimble and Brevo, it's clear that both CRMs offer unique features catering to different business needs. Nimble excels in social media integration and relationship management, while Brevo stands out with its robust email marketing tools. However, for companies that need a more personalized approach to relationship management, folk provides a flexible alternative to these traditional CRM options, blending ease of use with customization. Try folk today, free.