Breakcold vs Brevo

Looking for a new CRM? In this blog post, we'll compare Breakcold and Brevo. Two platforms designed to support businesses with sales and marketing tools. Breakcold is known for its focus on cold outreach and relationship building, while Brevo offers a broader suite of tools that includes email marketing, CRM, and customer data management. Both platforms cater to small and mid-sized businesses looking to streamline their sales and marketing efforts. However, if you're searching for a more balanced solution that combines user-friendly features with enhanced contact management, folk CRM might be a better alternative.

What is Breakcold?

Breakcold CRM is a modern sales tool with a strong focus on social selling. It combines traditional CRM features like email campaigns and sales pipeline management with specific capabilities designed to enhance engagement with prospects.

Key features of Breakcold

• Social media integration: Breakcold integrates seamlessly with platforms like LinkedIn and Twitter, enabling users to interact with prospects without switching tabs.
• Curated feeds: You can create personalized feeds of B2B contacts, helping sales teams stay engaged with leads by following their updates across various channels​.
• Unified email inbox: Centralizes all email conversations from different domains, streamlining communication with prospects and improving organization.
• Sales pipeline management: A visual pipeline allows you to manage and track deals through different stages, enhancing the overall sales process.
  

What is Brevo?

Brevo, formerly known as Sendinblue, is a comprehensive customer relationship management (CRM) and email marketing platform tailored for small to mid-sized businesses. Brevo offers a wide range of tools, including email and SMS marketing, chat, CRM, and marketing automation to help businesses effectively engage with their audience across multiple channels.

Key features of Brevo

• Marketing platform: Provides tools for email, SMS, and WhatsApp campaigns, as well as marketing automation to improve multi-channel campaign engagement and streamline marketing efforts.
• Sales platform: Helps manage pipelines and track sales activities with tools like automated deal tracking, meeting scheduling, and call recording, making it easier for teams to follow leads and close deals.
• Conversations platform: Allows businesses to offer customer support through live chat, a shared inbox, and multi-channel communication solutions, ensuring seamless customer interaction.
• Customer data platform: Enables businesses to unify, manage, and analyze customer data across platforms with a multi-table data model, sourcing library, and customer analytics, improving data-driven decisions.
• Messaging API: Provides APIs for sending emails, SMS, and WhatsApp messages, with features for transactional emails, inbound parsing, and integrations with other applications for customized communication.

Breakcold vs. Brevo: Feature Comparison

Let's breakdown the key features of two CRM software solutions and take a closer look at their sales automation, email marketing tools, and contact management.

1. Sales pipeline management

Breakcold’s pipeline management feature provides a visual representation of the sales process, allowing users to track deals through different stages. This helps teams stay organized, monitor the progress of their sales efforts, and identify bottlenecks in the pipeline. Brevo's Pipeline feature is designed to help manage the sales process by offering custom deal pipelines. It enables teams to track deals across various stages and organize tasks for follow-ups and meetings. Users can customize deal stages to match their sales cycle and automate some repetitive tasks. The feature also supports bulk contact import, allowing teams to link contacts and deals for easier organization. Basic analytics provide data insights, though it may require further customization to meet specific needs.

2. Ease of use

Breakcold provides an intuitive interface, making it easy for users to navigate and manage their CRM tasks efficiently. Brevo also offers a user-friendly experience with its well-organized dashboard, allowing users to access various marketing and sales tools seamlessly. However, users may face a steep learning curve unless they are familiar with email marketing platforms.

3. Contact enrichment

Breakcold includes a form of contact enrichment through its social media integrations, allowing users to gather additional insights and interact with prospects across platforms like LinkedIn and Twitter. Brevo includes contact enrichment capabilities as part of its Customer Data Platform. This feature allows businesses to unify, manage, and sync customer data, making it easier to create a more complete customer profile. The Sourcing Library and Customer Analytics & BI tools within this platform suggest that Brevo can pull in additional data points and provide insights.

4. Outreach

Breakcold's outreach feature allows users to run automated cold outreach campaigns across multiple channels, including email and LinkedIn. This multichannel capability enhances engagement with prospects. Brevo's outreach capabilities are primarily centered around its Marketing Platform, which includes tools for email, SMS, and WhatsApp marketing, creating a cohesive outreach strategy.

5. Automation

Breakcold offers automation features that streamline manual data entry and cold outreach, allowing users to set up automated email sequences and multichannel campaigns. Brevo provides marketing automation tools for email, SMS, and WhatsApp campaigns based on customer actions, along with sales automation for repetitive tasks, enhancing overall efficiency.

6. Integration

Breakcold and Brevo both support integrations with various platforms, allowing users to connect their CRM with other tools to enhance functionality and streamline workflows.

7. Artificial Intelligence

Breakcold does not appear to have an AI integration. Brevo integrates AI into its platform, particularly within its Marketing Platform, focusing on enhancing email marketing through AI for email that helps personalize and optimize content to increase engagement.

Price and plans comparison

Let's take a closer look at the price and plans of both Breakcold and Brevo.

Breakcold prices

Breakcold provides an annual or monthly subscription plan option, depending on your workflow needs, features and number of users. The following is their annual subscription.

• CRM Essentials: $17.40/seat/month.
• CRM Pro: $35.40/seat/month.

Brevo prices

Brevo offers a limited free version that allows you to send up to 300 emails. Beyond that, the paid plans provide a set number of emails per month, along with access to additional features. Below is an overview of their annual plan.

• Starter: Starting from $8.08/month.
• Business: Starting from $16.17/month.
• Enterprise: Undisclosed.

You also have the option of customizing your plan, so that it can be based on the number of emails you send a month. And, the number of contacts.

Introducing folk CRM: the best alternative to Breakcold and Brevo

Looking for an affordable alternative? We recommend folk. A multiple award-winning CRM platform loved for its easy-to-use, plug-and-play CRM system. folk can support multiple business functions including sales, marketing, recruitment, investor relations and more.

Key features

• Contact management: Bring all your contacts into one place seamlessly, from social media platforms such as LinkedIn, Instagram and X to multiple inboxes including Gmail and Outlook.
• Notes and reminders: Attach notes directly to a contact's profile in folk, and access them on the go. And assign reminders so you know exactly when to follow-up.
• Sales pipeline dashboard: Manage your entire sales cycle and leads with a highly customizable sales pipeline dashboard that can be used in Kanban-board view or listicle.
• Ease of use and customization: Easily customize the pipelines, dashboards, automation, email sequences, so that you can use it across your sales cycle and pipeline management – and other business functions such as recruitment, marketing, and more.
• Social media integration: Import people and companies from LinkedIn, Sales Navigator, Instagram, and X within a click thanks to folk’s Google Chrome extension.
• Contact sync from Gmail and Outlook: Full email sync enabling users to manage all communications directly from the CRM.
• Find email addresses in a click: Contact enrichment powered by Apollo, and Dropcontact so you can fill in missing data points with 1-click.
• Email sequences: Send email sequences with reminders if your leads don’t reply to your first emails. It includes an AI integration allowing you to personalize email at scale.

Price and plans

folk has a 14-day free trial. After that, there are affordable monthly or annual subscription plans. The annual subscription plan is as follows.

• Standard: $20 per user, per month.
• Premium: $40 per user, per month.
• Custom: Starts from $80 per user, per month.

Breakcold vs. Brevo: What's the Verdict?

When comparing Breakcold and Brevo, it's clear that both platforms offer robust CRM solutions tailored to different business needs. Breakcold excels with its social selling features and seamless social media integration, while Brevo stands out with its comprehensive CRM capabilities. However, for companies that need a more personalized approach to relationship management, folk provides a flexible alternative to these traditional CRM options, blending ease of use with customization. Try folk today, free