LinkedIn has become an essential platform for professionals looking to expand their network and generate leads. It provides a unique space where professionals can connect, share knowledge, and explore business opportunities.
With millions of active users, this social networking site offers many opportunities for individuals and businesses.
In this article, we will explore effective strategies and techniques to help you find leads on LinkedIn and leverage its full potential.
What is lead generation?
According to Gartner, lead generation is the process of collecting a set of contacts from prospective buyers, with a goal to nurture and qualify them as sales opportunities to grow the business.
It is possible to use LinkedIn as a way to find new leads through the networking opportunities the platform provides.
Strategies for Finding Leads on LinkedIn
By implementing the right strategies, you can connect with your target audience and generate valuable leads for your business.
Below are a few ways you can leverage LinkedIn.
1. LinkedIn's Advanced Search feature
LinkedIn's Advanced Search feature provides a targeted approach to finding leads. It allows you to use filters such as location, industry, job title, and company size to narrow down your search. This allows you to identify prospects who fit your target audience criteria and maximize your chances of conversion.
For example, if you are a software development company based in New York City, you can use the Advanced Search feature to find professionals working in the technology industry within a 50-mile radius of NYC. This level of specificity ensures that you are connecting with individuals who are more likely to be interested in your services.
2. Engaging with LinkedIn Groups
LinkedIn Groups provide an excellent opportunity to connect with people outside your network.
When engaging with LinkedIn Groups, it's important to offer valuable insights and answer questions. By providing helpful information, you not only showcase your expertise but also gain the trust and respect of other group members.
This can lead to potential leads as people become familiar with your knowledge and may contact you for further discussion or business opportunities.
3. LinkedIn's Sales Navigator account
LinkedIn's Sales Navigator is a premium plan that offers advanced search and lead management capabilities. It provides real-time insights, personalized recommendations, and alerts to help you identify and engage with high-quality leads effectively.
With Sales Navigator, you can save leads, track their activity, and receive updates when they engage with your content or make changes to their profiles. This allows you to stay informed and take timely actions to nurture your leads and move them further down the sales funnel.
Consider investing in Sales Navigator if lead generation is a vital part of your business strategy. The additional features and functionalities it offers can significantly enhance your ability to find and convert leads on LinkedIn. You should also consider investing in a CRM such as folk to empower your sales team to reach their targets faster.
Manage your new leads in one place
Once you’ve identified potential new leads, you’ll need somewhere to manage them. This way you can organize them into leads and prospects and create a sales pipeline. That’s where folk comes in handy.
With folk, you can stay on track to reach your revenue targets faster. Here’s how.
1. Import your search lists in moments
folk’s handy Chrome extension, folkX, allows users to import search lists from their advanced search in moments.
This way, you’ll no longer have to screenshot search lists of your ideal prospects or manually input their data into an Excel spreadsheet.
All you have to do is install the Chrome extension and conduct a new advanced search. Once you have the list you want, you simply need to click the ‘add to folk’ button. You’ll also have the chance to add them to a particular group so that you can easily identify your new leads and prospects.
2. Close more deals as a team
One of the advantages of using a CRM is the way it empowers teams to be collaborative. You can easily customize the platform to adapt to your needs, and invite team members.
There are three easy ways that everyone can follow to download their LinkedIn contacts and import them into folk. You can then customize the platform to fit your needs and invite your team members to start collaborating. Make use of the custom fields so that you can create labels that reflect your sales cycle, the powerful AI integration, ‘Magic Field’ to send ultra-personalized messages to multiple recipients, and the contact enrichment feature that helps you fill in missing gaps in your data.
Conclusion
Finding leads and prospects on LinkedIn is relatively easy, with the right strategy in place. The important bit to pay attention to is how you manage their contact details. Using a CRM such as folk that can help you at every step of your sales cycle can be game-changing.
With folk, you’ll be able to say goodbye to having to manually save contact information and endless screenshots, and hello to a collaborative way of managing your pipeline and interactions with your leads and prospects. With these techniques in your arsenal, you'll be well on your way to finding success in lead generation on LinkedIn.