The Best Pipedrive Alternatives in 2025: Free & Paid Tools Compared

Pipedrive used to be the go-to CRM for growing teams.

But it’s not 2015 anymore.

In 2025, sales teams, solopreneurs, and startups expect more.

More flexibility.

More collaboration.

More visibility — without the bloated dashboards or hidden fees.

If you're here, you're probably tired of Pipedrive’s limitations and looking for something smarter.

This guide walks you through the best Pipedrive alternatives to consider in 2025.

Whether you're running a startup, agency, or just need a clean CRM that doesn’t overcomplicate things, we’ve got you covered.

Top 9 Pipedrive Alternatives for 2025

👉 Try folk CRM for free

folk CRM

folk CRM is a customer relationship management (CRM) software designed for startups and small teams. It stands out for its user-friendliness and features tailored to collaborative teams. The goal is to help businesses manage their contacts smoothly and flexibly without the need to centralize all their data in one place. It's ideal for teams that require a CRM that's simple yet powerful for organizing and tracking customer interactions.

Best For

• Growing startups
• Small and medium teams needing flexibility
• Businesses that work with multiple data sources (e.g., contacts, emails, third-party apps)

Pros

• Multi-source Contact Management: This unique feature allows you to manage contacts from multiple sources (LinkedIn, Instagram, X, etc.)  without requiring strict data centralization, making it a major advantage for teams with varied data streams.
• Simple and intuitive interface, easy to get started with.
• No steep learning curve.
• Integrated with tools like Gmail, Slack, and other apps for seamless collaboration.
• Affordable pricing for small teams, starting at $20 per user/month.

Cons

• Less customization options compared to more complex CRMs like Salesforce or HubSpot.
• Some advanced features may require additional tools to maximize their potential.
• No free plan, limiting access for very small businesses that need a trial version.

folk vs Pipedrive

• folk CRM offers a more intuitive interface and greater flexibility for teams managing data from multiple sources. While Pipedrive is more focused on sales pipeline management, folk CRM differentiates itself with a more general and collaborative approach to customer relationship management.
• The multi-source contact management feature in folk CRM makes it a strong choice for teams that need this flexibility.

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👉 Try folk CRM for free

HubSpot

HubSpot CRM is a well-known all-in-one platform with powerful marketing, sales, and customer service tools. It offers a free CRM with solid core features and a massive ecosystem of add-ons.

Best For

Marketing-driven teams, large organizations, and businesses already using the HubSpot ecosystem.

Pros

• Intuitive UI and smooth onboarding
• Free plan with generous limits
• Deep integration with marketing tools
• Excellent reporting dashboards
• Massive third-party app marketplace

Cons

• Gets expensive fast as you scale
• Overkill for simple sales pipelines
• Limited flexibility in the free version
• Can feel bloated for small teams
• Features often locked behind paywalls

HubSpot CRM vs Pipedrive

HubSpot offers more marketing automation features than Pipedrive and a better freemium model. However, it can be over-engineered for sales-only teams, while Pipedrive stays focused on pipeline simplicity.

Close

Close is a sales-focused CRM built specifically for inside sales teams. It combines calling, emailing, and SMS features in one streamlined platform.

Best For

High-volume sales teams that rely heavily on outreach and follow-ups.

Pros

• Built-in calling and SMS
• Powerful email sequences
• Clear, sales-centric UI
• Excellent activity tracking
• Fast onboarding for sales teams

Cons

• No free plan
• Limited marketing features
• Can be expensive for small teams
• Not ideal for non-sales use cases
• UI can feel too minimalistic for some

Close vs Pipedrive

Close is more outbound-focused, offering native calling and email automation out of the box. However, it lacks the visual pipeline flexibility and affordability that Pipedrive offers.

Zoho CRM

Zoho CRM is a customizable, affordable CRM tool that fits well in the SMB segment. It offers a broad set of features at competitive pricing.

Best For

Small to medium-sized businesses looking for a highly customizable solution.

Pros

• Very flexible and scalable
• Strong workflow automation
• Built-in AI assistant
• Budget-friendly
• Supports multi-channel communication

Cons

• Steeper learning curve
• Outdated UI in some areas
• Setup can be time-consuming
• Support can be inconsistent
• Not ideal for startups with simple needs

Zoho CRM vs Pipedrive

Zoho offers broader customization and automation than Pipedrive, but it comes at the cost of ease of use. Pipedrive wins for speed and simplicity; Zoho wins for depth.

Freshsales

Freshsales is part of the Freshworks suite and provides a clean, modern CRM interface with AI-based insights and automation.

Best For

Support-driven teams and SMBs looking for a lightweight yet intelligent CRM.

Pros

• Clean interface
• Built-in email and telephony
• AI-powered lead scoring
• Affordable pricing
• Good customer support

Cons

• Limited third-party integrations
• Lower customization than competitors
• AI features can feel basic
• Some features gated on higher tiers
• Less suited for complex sales orgs

Freshsales vs Pipedrive

Freshsales is more affordable and offers built-in AI features, while Pipedrive still leads in pipeline visualization and integration ecosystem.

Salesforce

Salesforce is the most widely adopted enterprise CRM, offering unmatched scalability and integration capabilities for large organizations.

Best For

Enterprises and large teams with complex processes and big budgets.

Pros

• Endless customization possibilities
• Extensive integration ecosystem
• Scalable for global teams
• Powerful reporting and analytics
• Strong community and support

Cons

• Very steep learning curve
• High setup and maintenance costs
• Overkill for most SMBs
• Slower UI compared to modern CRMs
• Requires admin/dev skills to optimize

Salesforce vs Pipedrive

Salesforce is far more powerful than Pipedrive, but also significantly more complex. Pipedrive is a better fit for lean teams; Salesforce is for enterprises.

Copper

Copper CRM is designed to integrate deeply with Google Workspace, making it an excellent choice for teams already using Gmail, Google Calendar, and Docs.

Best For

Google Workspace users who want a seamless CRM experience inside Gmail.

Pros

• Seamless Gmail integration
• Easy to learn and use
• Clean interface
• Decent automation features
• Chrome extension is slick

Cons

• No free plan
• Limited for complex pipelines
• Fewer third-party integrations
• Not ideal for teams outside Google ecosystem
• High pricing for the feature set

Copper vs Pipedrive

Copper is great for Google users, while Pipedrive offers broader functionality and more integrations. Copper feels lighter but less versatile.

Monday Sales CRM

Built on top of Monday.com, this CRM blends project management and sales tracking. It’s highly visual and customizable.

Best For

Teams who want to manage sales pipelines alongside projects and tasks.

Pros

• Drag-and-drop workflows
• Intuitive, colorful UI
• Strong collaboration features
• Good for non-sales teams too
• Flexible templates

Cons

• CRM features are limited
• Email and contact tools are basic
• Can feel like a project manager with CRM added
• Not built for outbound sales
• Add-ons required for full CRM experience

Monday Sales vs Pipedrive

Pipedrive is purpose-built for sales; Monday Sales is better for task-based workflows. If you're blending sales with project work, Monday wins — otherwise, Pipedrive is more specialized.

Keap (ex-Infusionsoft)

Keap combines CRM, marketing automation, and payment tools in one platform. It’s popular among solopreneurs and small marketing teams.

Best For

Small business owners and solopreneurs who need marketing and sales automation in one place.

Pros

• Solid marketing automation tools
• Email campaigns and landing pages
• Built-in invoicing and payments
• All-in-one platform
• Designed for non-technical users

Cons

• No free plan
• Outdated UI in some areas
• Expensive for early-stage users
• Setup can be overwhelming
• Less focus on pipeline management

Keap vs Pipedrive

Keap is stronger in marketing and payment integration, but falls behind in pipeline clarity and deal tracking. Pipedrive is leaner and more sales-focused.

Verdict: What's the Best Pipedrive Alternative?

The best Pipedrive alternative depends on your team's needs.

For small teams or startups seeking flexibility, folk CRM is the clear winner. Its multi-source contact management feature gives you more flexibility than Pipedrive, making it ideal for teams that work with varied data sources.

If you need advanced sales pipeline features, tools like HubSpot or Salesforce may be better, though they come with more complexity. HubSpot is also great for those on a budget with its free plan.

But for teams looking for a user-friendly, flexible CRM with unique capabilities, folk CRM is the top choice.